Seat belts have been proven to be one of the best ways to save your life in a crash. Yet many still do not buckle up. Worse still, not wearing a seat belt is a habit that will pass on to impressionable youth, who in turn will think it’s safe to not buckle up. The Click It or Ticket campaign focuses on safety education, strong laws, and law enforcement officers saving lives.  Dates to remember:

  • May 10 - June 17, 2021 (earned media)
  • May 17 - June 6, 2021 (paid media)
  • May 24 - June 6, 2021 (enforcement)

Use these enforcement resources for outreach during the campaign dates to highlight the dangers of not wearing a seat belt. These materials do not focus on social norming – for those materials, please refer to our Buckle Up. Every Trip. Every Time. campaign.

For more information and support materials, click here.