Newsletter for Local Authority Partners

Issue 28 |  2 June 2021

Welcome to the latest in a series of newsletters to keep you up to date with Census 2021 developments. We are keen to keep in contact with all local authorities so please let us know if your census contacts change.

You can get in touch with the LA Partnership Team at 2021Census.LA.Liaison@ons.gov.uk. 

What has been achieved?

Thank you for your time, advice and support in the build up to, and during census operations. 

Our aim for Census 2021 was to work in partnership with local authorities and your support has been instrumental in helping us to achieve a successful census. Here are some of the ways you have helped:

• 99.5% of LAs had a CLM and/or an ACLM​
• 93% of LAs attended at least one workshop​
• 88% of LAs used social media to publicise the census​
• 85% of LAs included census information on their website​
• 90% of LAs agreed to share Council Tax data with us​
• Nearly all LA Partnership Plans (LAPPs) were signed off 

You helped us to promote census jobs

You supported our school education campaigns

You found different ways to promote Census 2021

You supported our light up purple campaign

You used social media to reach thousands

You distributed leaflets and displayed posters

Census Scams

We are keen to protect the public from census scams that are still operating.

These scam texts threaten the recipient with a £1000 fine for not completing the census, or for filling it in incorrectly.

We would like to repeat the following messages:

• We will never contact someone by text in relation to the census
• We will never issue a fine by text, phone call, email or social media
• Scam text messages can be forwarded to 7726 and scam emails to report@phishing.gov.uk

Further information can be found on our website at census.gov.uk/your-data-and-security/how-we-will-contact-or-visit-you. We would be grateful if you could publicise this on your website.

Telling us how you think we did

We are keen to hear what you think about our partnership with LAs during Census 2021. We will be sending a survey to all CLMs and ACLMs this month and organising a number of focus groups in July where you will be able to tell us your thoughts.

Have you missed previous newsletters? Catch up here:

• Issue Twenty - 19 March – Follow-up visits, scam guidance, second homes
• Issue Twenty one - 26 March – RAG response maps, social media calendar, scam guidance

• Issue Twenty two - 1 April – RAG maps, scams, COVID-19 tests for field officers

• Issue Twenty three - 13 April – HRH Duke of Edinburgh, 2nd RAG maps, Action Fraud, Messages for LAs to give the public

• Issue Twenty four - 16 April – HRH Duke of Edinburgh, 3rd RAG maps, data and security

• Issue Twenty five - 23 April – Census 2021 outputs, Census Coverage Survey, social media resources

• Issue Twenty six - 30 April – What happens next, CCS, Non-compliance, QA, Students

• Issue Twenty seven - 10 May – Press release, Census scams, schools update

Useful Links

Census 2021 Website:  www.census.gov.uk

Quality Assurance:  ONS’s approach and processes for assuring the quality of 2021 Census data