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This week ONS has produced maps showing the level of response in each local authority. The response is graded as a Red – Amber – Green status and is broken down into lower super area output areas (LSOAs). The status is defined as:
- Green means LSOA at or above expected return rate.
- Amber means LSOA is slightly below expected return rate
- Red means LSOA is significantly below expected return rate
Your CEMs have the maps and they will be contacting each authority to discuss them.
The CEM will show you the maps and share their views about any amber and red areas. They will want to discuss any issues and ask you to provide any additional insight into why those areas might be red or amber.
It may mean that you and the CEM adjust your communications and activities to focus on these communities (e.g. put out social media posts aimed at key population groups).
Further updated maps will be provided in two weeks.
Please note, these maps are confidential and should not be shared outside the LA.
The following updates/resources have been added in the last week to the downloadable resources page of our website:
- Facebook and Twitter images and content in many languages
- Census promotional materials in many languages
- More signposting to support services leaflets
Please use the filter facility to find the audience, type of asset and language.
As our field staff begin their follow up roles, calling at households who have not completed their census, we would like to remind you once again about the following:
Guidance on what a member of the public should do if they are concerned that the person on their doorstep is not a genuine census official:
- Census officers will carry an ID card with their photograph and name
- Census officers will work through the day to make contact with residents but will not call before 09:00 or after 20:00
- Census officers will never ask for money or bank details
- Census officers will never need to enter someone’s home
- Census officers will have census leaflets and paper questionnaires with them
- If the householder is still concerned, they can ring the contact centre for further advice:
- England 0800 141 2021
- Wales 0800 169 2021
Census officers will follow social distancing and COVID-safe guidelines.
As you know, the campaign is far from over and we are now trying to reach all of those who have not yet completed their census. Thank you to all local authorities who are continuing to promote Census 2021 through their social media channels. You have now reached an audience of approximately 43 million users. 10 million of those were in the last 7 days. An incredible effort.
Our top 5 LAs jostling for position are:
- Tameside Metropolitan Borough Council
- Caerphilly County Borough Council
- Slough Borough Council
- Birmingham City Council
- Rochdale Metropolitan Borough Council
You can find a pack of social media posts and images to use on our downloadable resources page.
Please let us know how useful the social media calendars have been. We are about to produce the April calendar but would appreciate your feedback. This will help us to provide you with exactly what you need.
Please let us know your thoughts via your CEM or the LA Partnership team on 2021Census.LA.Liaison@ons.gov.uk.
We are grateful for your support in signposting your local residents to our census website and support services. As Census Day has now passed, the messaging has changed slightly. Please remind everyone that it is not too late to complete the census.
If people do not complete their census, they may have to pay a fine of up to £1,000.
- Issue Thirteen - January 2021 – Students, February workshops, addressing update, website resources
- Issue Fourteen - 5 February – Rough sleepers, trading standards, call centres
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Issue Fifteen - 12 February – Enumerating students, addressing update, Council Tax data and Campaign launch
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Issue Sixteen - 19 February – Schools update, FAQs, Council Advertising Network
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Issue Seventeen - 26 February – 2nd campaign toolkit, CSCs, Contact centre, Council Tax
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Issue Eighteen - 15 March – Education update, social media calendars, CSCs, downloadable resources
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Issue Nineteen - 22 March – Second homes, follow-up visits and scam guidance, geography consultation
Census 2021 Website: www.census.gov.uk
Recruitment: Census Jobs
Quality Assurance: ONS’s approach and processes for assuring the quality of 2021 Census data
Census 2021 Questionnaire: paper questionnaires are now available to view online
Census Order and Regulations for England and Wales:
Census (England and Wales) Order 2020.
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