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This is the second of our campaign toolkits and is your complete guide to the Census 2021 campaign. It includes everything you need to know about the national campaign, PR, social and community outreach campaigns and includes the assets required to drive completion and raise awareness of available support services.
The toolkit is available in English and Welsh and can be accessed through these links:
Guide to the Census Toolkit_English.pdf
Guide to the Census Toolkit_Welsh.pdf
- We’re consulting with the Government and the Welsh Government on plans to be able to open safely during March. We will announce details as soon as we have them.
- In the meantime CSCs will remain closed to the public.
- Some CSCs will be able to offer phone support from 1 March.
- Where staff can access their centre, they will be able to provide help to complete including telephone capture.
- Where staff can’t access their centres, they will be able to answer generic questions about the census, and book appointments for telephone support at a later date.
- Public enquiries can start at the contact centre; advisers there will determine whether the caller would prefer to deal with a CSC in their own community. Alternatively, if the respondent does not have web access, they can call the contact centre specifically to ask for details of their nearby CSCs.
- Census.gov.uk/help/find-a-census-support-centre
We are now only 16 days away from the next critical Council Tax supply date!
Council Tax will play an important role in Quality Assuring the 2021 Census, and it is vital that every local authority are supplying it to ONS.
To date, we have had agreement to supply from 90% of local authorities in England and Wales. If your council is not among them, please encourage the relevant people to get in touch and make arrangements with us, or contact council.tax@ons.gov.uk
Council Tax data will improve the quality of the census returns, will verify their accuracy and will help address non-response. Make sure your council is represented in the Council Tax data to ensure the accuracy and quality of the returns for your local authority.
The contact centre is a vital source of public support. It offers help over the phone, via webchat and SMS text message, and through the ‘Contact Us’ form on our website.
The contact centre goes live on 1 March 2021.
There will be separate lines for England and Wales, plus a language helpline, text relay and short text numbers.
Contact centre for those living in England 0800 141 2021
England NGT (text relay service) (18001) 0800 141 2021
Language helpline 0800 587 2021
The contact centre is UK-based and free to call.
Our updated FAQs document for LA front line staff contains further details about the contact centre such as how it can help individuals, opening hours and when lines close. This will be available on the downloadable resources page of the website week beginning 1 March.
Thank you to all LAs who have been busy promoting Census 2021 through their social media channels. Latest figures show that 291 local authorities have mentioned census on social media, reaching an audience of approximately 15 million users.
When you consider the following statistics you can see just how many people can be reached:
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67% of our population is active on social media
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66% of all internet activity takes place on social media
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90% of users log on everyday
- Usage is up approximately 33% since the first COVID-19 lockdown
These are the social media channels we are using:
 You can find a pack of social media posts and images to use on our downloadable resources page. These resources can be adapted to suit your local areas. Please note, rural images are available on request.
We have written to Trading Standards and police forces in England and Wales to tell them about Census 2021. Our letter provides details about the census field officers, including ID badges and working hours. If you missed this letter, please get in touch with us at 2021Census.LA.Liaison@ons.gov.uk.
These articles were included in previous newsletters and have not changed. Links to each newsletter article are included here in case you missed them.
Enumeration of students
Addressing update
- Issue Eleven - November 2020 – Media toolkits, purple plaques, schools update, QA update, council tax, geography consultation
- Issue Twelve - December 2020 – Population profiles, school update, Council Tax update, Light up Purple
- Issue Thirteen - January 2021 – Students, February workshops, addressing update, website resources
- Issue Fourteen - 5 February – Rough sleepers, trading standards, call centres
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Issue Fifteen - 12 February – Enumerating students, addressing update, Council Tax data and Campaign launch
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Issue Sixteen - 19 February – Schools update, FAQs, Council Advertising Network
Census 2021 Website: www.census.gov.uk
Recruitment: Census Jobs
Quality Assurance: ONS’s approach and processes for assuring the quality of 2021 Census data
Census 2021 Questionnaire: paper questionnaires are now available to view online
Census Order and Regulations for England and Wales:
Census (England and Wales) Order 2020.
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