On August 1, 2025, Food Export Midwest opened their Branded Program for 2026 applicants. The Branded Program provides 50% cost reimbursement for a wide variety of international marketing activities. Examples of the cost reimbursement include the following:
- International website development
- Foreign market-compliant packaging and labels
- Advertising and public relations
- In-store promotions and product demonstrations
- Fees for exhibiting at select overseas and domestic trade shows
- Marketing and point-of-sale materials
- Freight costs for product samples
Click here to begin your 2026 application.
For more information, contact Shirley Acedo at DATCP or Daniel Griffith at Food Export.
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USDA-FAS is reminding all exporters to register for the upcoming launch of USDA’s new online Export Sales Reporting and Query System (ESRQS), which is targeted for mid-October. Follow this link for step-by-step instructions.
Exporters are required by law to report to USDA all export sales and exports on a weekly and sometimes daily basis. See ESR Regulations or https://apps.fas.usda.gov/export-sales/fedregs.asp for more details. The new ESRQS is similar to the current system, but exporters are required to register with login.gov and participate in critical USDA trainings that are occurring now. Review the registration instructions and confirm that your registration is completed for the new system ASAP.
The URL for the new Export Sales Reporting and Query System is https://stgapps.fas.usda.gov/esrqs/#/home. Once registered, exporters can visit the site for testing and practicing data entry on the new system.
The USDA understands that everyone is busy but reporting export sales to USDA is not optional. Register and visit the new site as soon as possible. Timely registration to the new reporting system is critical to ensure that USDA continues to publish accurate export sales reports that are widely used by exporters, buyers, sellers, processors, and traders.
If you have any questions, please contact esr@usda.gov, Paul Trupo at Paul.Trupo@usda.gov or Amy Harding at amy.harding@usda.gov.
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Thursday, October 2, 2025, 8 a.m. – 12:30 p.m.
Madison, Wisconsin, USA
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP), National Association of Animal Breeders (NAAB), and Livestock Exporters Association (LEA) are collaborating to bring the first-ever U.S.-genetics-focused event to World Dairy Expo, titled Beyond the Barn: How U.S. Dairy Genetics Leads the World. This event will feature speakers and panelists from multiple sectors to create a global forum on genetics, health, and trade. Details on speakers will be released closer to the event date.
- Topic 1: Doing Business with Americans (panel)
- Topic 2: Strength of U.S. Animal Health Programs (two speakers)
- Topic 3: The U.S. Advantage: Genetics Powered by Diverse Environments (panel)
- Topic 4: Sharpening the U.S. Genetic Edge: What Dairy Can Learn from Other Sectors (two speakers)
Contact Jacob Leum with questions.
Funded by the Wisconsin Initiative for Agricultural Exports*
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November 12-14, 2025
Shanghai, China
As China's leading showcase for imported food and drinks, Food and Hospitality China (FHC) offers exhibitors the opportunity to meet buyers from wholesale and retail outlets as well as manufacturers, importers, distributors, and representatives from the hospitality and catering trades in China and across Asia. FHC’s main exhibits include high-end dairy products, tea and coffee, bakery, snacks, confectionary, chocolate, meat and seafood, catering design and decoration products, and supply chain products.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
Please contact Jennifer Lu for more information and to secure your spot.
Funded by the *Wisconsin Initiative for Agricultural Exports*
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January 26-30, 2026
Dubai, United Arab Emirates
Gulfood hosts a record 6,500+ exhibitors from over 130 countries, unveiling new business opportunities and providing solutions to new and evolving global challenges for the food and beverage industry. For the first time in its history, the world’s largest food and beverage sourcing event will span two iconic venues: Dubai World Trade Centre and Dubai Expo City.
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) invites food companies to join us by participating in the Wisconsin pavilion at the 2026 show. Participants are responsible for their own transportation, meals, accommodations, any additional equipment/furnishings (e.g., chillers), and sample shipment.
Please contact Shirley Acedo if interested.
Funded by the Wisconsin Initiative for Agricultural Exports*
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February 22-28, 2026
Monterrey and Mexico City, Mexico
The Wisconsin Economic Development Corporation (WEDC) is organizing a trade mission to Mexico to help Wisconsin companies connect with potential partners in this major market, and agricultural companies are encouraged to join! Participants benefit from the firsthand knowledge of Wisconsin’s in-market trade representative, receiving market intelligence customized for their company and product/service offerings. One-on-one meetings are arranged based on each company’s specific needs, and with logistics handled for them, participants can focus on getting the most out of each meeting.
Companies do not need to have prior export experience to benefit from this trade mission, making it a great way to begin an export journey.
The registration deadline for registering for this program is October 31, 2025. Direct registration is available online, or for more information, contact Jacob Leum.
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March 10-13, 2026
Tokyo, Japan
The 51st edition of FoodEx Japan reaffirms the show's status as the ultimate platform for business, trade, networking, and innovation, attracting industry leaders and professionals from across the globe. With more than 80 countries and 3,000 brands represented, FoodEx Japan is an ideal place to be a part of the future of food and beverage.
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) invites food companies to join us by participating in the Wisconsin pavilion at the 2026 show. Participants are responsible for their own transportation, meals, accommodations, any additional equipment/furnishings (e.g., chillers), and sample shipment.
Please contact Shirley Acedo if interested.
Funded by the Wisconsin Initiative for Agricultural Exports*
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May 12-15, 2026
Nürnberg, Germany
At Interzoo, manufacturers, wholesalers, and service providers from 68 countries will feature the world’s most comprehensive product range for dogs, cats, small mammals, birds, aquariums and terrariums, animals in the garden, equestrian sports, petfood technology, packaging, and shop fittings.
DATCP invites pet food companies to join us by participating in the Wisconsin pavilion at this show. We offer a turnkey solution including a booth rental, graphics, and furnishings. Participants are responsible for their own transportation, meals, accommodations, and any additional equipment necessary for samples (e.g., chillers).
Contact Jacob Leum if interested in participating.
Funded by the Wisconsin Initiative for Agricultural Exports (WIAE)*
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The United States Department of Agriculture (USDA) Foreign Agricultural Service's (FAS) agricultural trade missions help American companies increase their global reach. An upcoming mission includes:
Learn more and register at the USDA FAS website.
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- September 29-October 1 – USDA Agricultural Trade Mission - Taiwan
- October 1 – Food Export Feed Buyers Mission at World Dairy Expo - Wisconsin
- October 4-8 – Anuga Food & Beverage Fair 2025 - Cologne, Germany
- November 2-6 – USDA Agricultural Trade Mission - Mexico
- November 9-14 – WEDC Trade Mission - Canada
From August 4-8, DATCP staff organized a booth, supported by United States Livestock Genetics Export (USLGE), at the Agroleite show in Castro, Brazil. Wisconsin companies networked with Brazilian producers, buyers, and distributors, visited local farms, exchanged expertise with University of Wisconsin-Madison professors, and explored business opportunities. This event provided the opportunity for participants to better understand the Brazilian market and develop long-term business relationships and strategies in the country.
 From August 20-22, DATCP organized a Wisconsin pavilion at Anuga Select India in Mumbai. Wisconsin companies participating used the show as a platform to showcase their products during the three-day event. Companies participated on a retail tour, met with buyers and distributors, networked, and gained more knowledge of the market. With a growing middle class and exploding packaged food market, many opportunities are available for Wisconsin businesses in this region.
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. The WIAE was proposed in Gov. Tony Evers 2021-23 biennial state budget.
For more information on the WIAE, sign up for email updates and visit the DATCP website.
Shirley Acedo
Food/Processed Foods, Livestock and Genetics, Dairy
+1 (608) 419-4643
shirley.acedo@wisconsin.gov
Jacob Leum
Food/Processed Foods, Animal Feed, Livestock and Genetics
+1 (608) 514-4538
jacob.leum@wisconsin.gov
Jennifer Lu
Forestry Products, Livestock and Genetics, Dairy
+1 (608) 347-1852
jennifer.lu@wisconsin.gov
Cassi Miller
Domestic Shows and Inbound Missions
+1 (608) 259-0208
cassi.miller@wisconsin.gov
Ira Frydman
Director of the Bureau of Export and Business Development
+1 (608) 224-5101
ira.frydman@wisconsin.gov
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