Wales launches new “girl-gang” breaks for St Non’s Day
Inspired by St Non – celebrated on 2 March as the mother of St David - and in recognition of the rise in trend of female group travel, Visit Wales has introduced four new female-focused itineraries to our website. These itineraries encourage female groups to come feel the hwyl in Wales, emphasising wellbeing, adventure, and multi-generational get-togethers and tapping into the growing trend of ‘girl gang’ breaks.
Watch our reel showcasing women's getaways in Wales.
Female group travel has become a key travel trend for 2025. Visit Wales insights show us
- The hashtag #GirlTrip has been viewed more than 7m times on TikTok in the last 120 days.
- On Pinterest, “Girls Trip” has seen a 20% year on year increase and 38% increase in mentions across social platforms - as well as spawning millions of the ‘when the girls trip leaves the group chat’ memes.
Unique venues and events provide the perfect opportunity for “girls trips”. Examples include - The Dreaming, a wellbeing retreat set in the stunning surroundings of Elan Valley and owned by Charlotte Church, allows women to seek wellness and reconnect with nature and themselves. Female focussed group events in Wales are building in popularity: The She Ultra, which is the world’s largest female-only ultra-marathon, takes place in the Llyn Peninsula in April and attracts 1,800 entrants globally.
Event organiser Huw Williams said
“The majority of the women are walkers and hikers and then you’ve got about 20 per cent who are runners. Women are coming from all over the UK, Italy, Portugal, Poland, France, Greece and America. It is going to be such a great weekend for the women and the local community”
Opportunities for industry:
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Promote Your Business: Leverage these itineraries and events to create special offers and packages tailored to female travellers.
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Update Listings: By using the product listing tool, ensure your product listing on visitwales.com is current and maximise content using film and imagery to attract visitors attending these events,
- Take a look the new itineraries of Ideas and inspiration for a girls' weekend getaway in Wales and encourage female visitors to come and feel the hwyl together in Wales.
AIG Women’s Open, 30 July - 3 August 2025: ticket offer and getting involved
This year sees Wales host for the first time the largest women’s sporting event to be played in Wales – the AIG Women’s Open. The event attracts players and visitors worldwide and will also be a great opportunity for women to get together, enjoy a break, sample our stunning Welsh coastline and celebrate women’s sports by seeing some wonderful golf at one of the most prestigious golfing events and on one of Wales’ top courses, Royal Porthcawl.
Get involved: With players and visitors coming from around the world and potentially travelling around and staying to experience other activities, be sure to tailor your communications and make sure your product listing on visitwales.com is up to date. You can do this on the product listing tool.
Be sure to let visitors know about the event, how to get tickets and how to explore our fantastic golfing trails around Wales or come back to experience the hwyl with more Girls' weekend getaway ideas.
In celebration of International Women’s Day, special offer tickets are available on Tickets - Royal Porthcawl | AIG Women's Open 2025. Offer ends 11 March! Get your tickets now and please share with visitors.
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