Visit Wales marketing webinar - recording now available
It was so good to see nearly 300 stakeholders who took time to join us for the Visit Wales marketing webinar held 17 October. Diolch.
A recording of the webinar, and other useful links from the session, are now available on our new industry website.
We updated on:
- Recent and current marketing activity (consumer and travel trade)
- Our new industry facing website
- The National Tourism Awards for Wales 2025
We also shared our plans for Croeso 25 and talked about the flagship marketing campaign for Wales, Hwyl (the Welsh word for fun), which will be delivered under the umbrella of the themed year.
The Hwyl campaign will launch in January 2025 and focus on the feelings of fun and joy that you can experience “Only in Wales”. The build-up to launch is an ideal time for stakeholders to make sure that their Visit Wales website listing is up to date and ready to make the most of Croeso 25 activity.
As well as TV/streaming, paid digital and media partnerships, a "Wall of Hwyl / Wal Hwyl" will feature on the Visit Wales homepage when the campaign launches in January 2025. The “wall” will be filled with moments of fun and joy - hwyl - throughout Wales.
If you would like your business or destination to be considered to feature as part of the Wall of Hwyl launch content, please email Croeso@gov.wales. All we need is a contact name, email and your business name, and then we'll get in touch to let you know what kind of video or post we are looking for and help you with how to feature.
Be sure to check the industry website regularly as we continue to add useful resources for getting involved with Croeso 25.Themed year campaigns | Get Involved | Industry Visit Wales
Stay up to date with tourism industry news
View previously published Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales).
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