Tourism Industry Update

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News for the Tourism Industry in Wales

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21 June 2024


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Tourism Industry Update


Are you displaying the correct grading plaque at your establishment and electronic logo/s on your website?

If you are displaying old signs at your premises and/or the wrong website electronic logo/s this can make your establishment look out of date and outside the Visit Wales branding family. To find out details about replacing your outdated sign, please refer to Star quality grading | Business Wales (gov.wales). Even while you are waiting for the correct sign to arrive, you can change the logo/s on your website. 

Please email quality.tourism@gov.wales and we can send you the right logo/s by return, so you can replace the old artwork on your website.

Visit Wales brand versions bilingual

International Passenger Survey

The Office for National Statistics (ONS) have released the latest provisional International Passenger Survey (IPS) results covering 2023 data. This report now includes full year 2023 data with comparisons to previous years. Trend data has also been updated to account for revised figures in previous years.

Wales specific data can be found at: International inbound visits and spend to Wales | GOV.WALES.  All UK data can be found at: Travel trends: 2023 (ONS).

Wales received 892,000 visits in 2023, down 13% on 2019 but up 30% on 2022, whilst spend reached £458m in 2023, down 11% on 2019, but up 16% on 2022. 


Opportunity to reach new customers through VisitBritain’s leisure travel trade events programme

VisitBritain is currently planning their 2024 and 2025 B2B event programme.  These events are great opportunities to meet key travel trade operators in market and to learn about the markets from their respective teams.  Their proposed programme includes events in Australia, Brazil, Middle East & Asia, Germany, US, France, Spain, China and Nordics.  A full programme of events, and an expression of interest form for events that are not yet open, can be found here.  

You can also register now for VisitBritain’s free International Market Webinars 2024.

For any enquiries please contact Flavia.Messina@visitbritain.org (VisitBritain’s Industry Engagement Manager) and for any other enquiries please contact the Visit Wales Travel Trade team at traveltradewales@gov.wales.


Wales Tourism Week 15-19 July 2024

Wales Tourism Week is led by the Wales Tourism Alliance (WTA) to raise awareness of the issues impacting our industry, but it is also a time to showcase the quality of our offer, to learn about our successes and challenges and to celebrate one of our key industries in Wales.

If you’d like to add your tourism event celebrating Wales Tourism Week to the WTA website, please email lisa@wta.org.uk


RNLI Float To Live Campaign 2024

Float to Live is the RNLI’s lifesaving advice for people who find themselves suffering cold water shock or in difficulty in the water. Each year the charity hears about more and more people who credit Float To Live with helping save their lives. For further details visit: Float To Live – What To Do In An Emergency – RNLI

Please share this life saving campaign on your social media and website. 

All campaign resources can be downloaded here: Float to Live Toolkit: resources for download (rnli.org)  (English and Welsh resources available)

RNLI Float to Live campaign poster

The Countryside Code

Natural Resources Wales have produced guides to help everyone enjoy parks and waterways, coast and countryside. Please share these guides on your social media and website.

For further details visit: Natural Resources Wales / The Countryside Code Family


Reminder: Wales Coast Path Business Survey 2024 - Closes 24 June

Calling all businesses and organisations - If you're located near the Wales Coast Path or National Trails in Wales (Glyndŵrs Way and Offa's Dyke Path), this survey is for you. Natural Resources Wales want your thoughts to help them understand what future support businesses and organisations need to take full advantage of the opportunities the paths provide.

For further details visit: Wales Coast Path / Business Survey 2024.


Pembrokeshire Croeso Awards 2024 – Nominations open

The Croeso Awards are open to all tourism operators and suppliers to the tourism industry in Pembrokeshire and are on a self-nomination process. The 2024 Croeso Awards will be held 30 October at Pembrokeshire College and for the first time in many years the winners will feed into the Visit Wales National Tourism Awards, to be held in Spring 2025.

For more details including the 2024 categories visit: Home - Visit Pembrokeshire Awards


Da iawn Cymru! Wales named as second best recycling nation in the world

Wales has been named as second in the world for recycling nation in a new study published 6 June. Wales by far leads the way in the UK and is listed just behind Austria in the global rankings published by Eunomia Research and Consulting and Reloop.

You can read the full press release at: Da iawn Cymru! Wales named as second best recycling nation in the world | GOV.WALES


Up and coming Event Wales funded events 2024:

  • Long Course Weekend Wales, 21 - 23 June, Pembrokeshire. The event attracts over 11,000 athletes, 35,000 supporters from 56 nations, to compete over three incredible days.
  • World Triathlon Para Series, 22 June, Swansea. The world's best paratriathletes alongside developing athletes and first-time participants in a festival of swim, bike, run. Over 100 elite paratriathletes from the UK and around the world will be competing for valuable qualification points for the Paris 2024 Paralympic Games.
  • Llangollen International Music Eisteddfod, 2 - 7 July. Each year around 4,000 performers and as many as 35,000 visitors converge on this small town and its International Pavilion; to sing and dance in a unique combination of competition, performance, and international peace and friendship.

Welsh Government Consultations

Welsh Government consultations can be found on Consultations | GOV.WALES and include:

  • Draft Priorities for Culture in Wales 2024 to 2030 - This Wales only consultation invites your views on proposed priorities for culture in Wales. There are 3 priorities, supported by 20 more detailed ambitions. Consultation ends: 4 September 2024. Find out more at: Draft Priorities for Culture in Wales 2024 to 2030 | GOV.WALES

Business Wales news updates

Make sure you never miss the latest news and blogs from Business Wales - go to: News and Blogs | Business Wales (gov.wales).  Some of the latest articles include:

Please subscribe to the Business Wales newsletter at Welsh Government (govdelivery.com) – once signed up, you can sign in and manage all your Welsh Government subscriptions in one place.



Stay up to date with tourism industry news

View previously published Visit Wales industry newsletters and bulletins: Tourism Newsletter/Bulletin | Business Wales (gov.wales).


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