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Marketing
There are lots of reasons to always be marketing your business and lots of ways to market your business. One of the most important reasons to market your business and one of the best ways to market your business is in developing relationships with others in your community. If you have relationships with others, then you’re more likely to know the needs of the community and the value your business brings to them. To be able to target your clients with information about your program you must know who your client is.
“Everyone involved in the recruitment, enrollment, and admissions process must be able to describe and discuss the unique aspects of your program in an informed way.” (From Survive to Thrive by Debbie LeeKeenan and Iris Chin Ponte)
Tips for Marketing your Business:
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Physical Visibility is your program in a visible area, what is the first impression your program gives when people drive by or come to your program? Does your program have visible signage? Is signage in a good location? How are the physical surroundings, are they nice and neat, and inviting?
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Open Houses and School Tours one of the best ways to advertise to the community what your program provides and what the families can expect from your program is to give tours and host Open Houses.
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Print Collateral eye catching, clean, to the point, call to action, and contact information. Distribute where your customer is, is your customer the employees of a business or in a certain career field, does your client live in an area of town, is your client at a local event?
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Website all businesses should have an online presence for visibility, it also shows the professionalism of your program. If your program does not have a budget for this, you may ask for a volunteer from your program or your community or make that partnership with a local business. There are many sites that you can create or have your website hosted on.
Child Care Website Ideas
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Social media there are lots of public platforms like Facebook and Instagram, this is another way to share information about your program. These platforms can be used to give information about an open house, school tours, fundraising events, hiring opportunities, program activities, field trips, new initiatives, and a lot more. If your budget allows you can pay to promote your program on social media.
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Word of Mouth the current staff and families enrolled in your program can provide testimonials that you can use in your marketing in order to attract future employees and families.
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Local Networking find your local Chamber of Commerce or other local networking organizations, like Amarillo Women’s Network, Panhandle Human Resources Association, or other networking groups and become a member. Work out partnerships with local businesses that are mutually beneficial. Join in community fairs and events with a booth or table placement, or signage.
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Workshops organize workshops for prospective families over topics such as dealing with challenging behavior or tips for age-appropriate learning activities, whatever topic reflects the knowledge you and your staff have along with the interest of families. Partnerships with community organizations that work with families and may accept people to speak on a topic. Have marketing materials available for attendees to take with them.
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Edu marketing should be 80% Education and 20% Selling. Curate information, you can even use AI programs like Chat GPT to help with creating educational content to use in your marketing strategy. The educational information could be delivered in a number of ways such as social media, website, print, newsletters and email.
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Have you heard of America's SBDC? How can America's SBDC of West Texas A & M University help your small business?
America's SBDC in Amarillo is hosted by West Texas A&M University to provide no-cost business consulting and low-cost training to new and existing businesses. Small business owners and aspiring entrepreneurs can come to us for face-to-face business consulting and at-cost training on a variety of topics.
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![SBDC](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/05/9522883/5464369/oip-1_crop.jpg) |
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Director Meeting Survey, tell us what your program needs in the way of networking, training and information. |
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![survery](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/05/9522802/5464304/survey_crop.jpg) |
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Get your annual prevention, recognition, and reporting of child maltreatment, training!
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Coming Soon!
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![Texas Premier](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/05/9513022/5461524/295131890-513437670581176-7499564162290648122-n_crop.jpg) |
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Texas Premier Childcare – Is a Licensed Center located in Amarillo, Texas with a total capacity of 156 children. Texas Premier Childcare is a full-time state licensed childcare facility for children ages Infant to School Age and has been serving Amarillo since 2020. The Owners are Billy and Kelly Slaughter, the Administrator is April Williams, and the Director is Destini Proby, the program has 11 teachers and 10 classrooms.
The program earned a 3 Star Texas Rising Star Certification. Marissa Moore is the Mentor.
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![Texas Premier](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/05/9513022/5461524/295131890-513437670581176-7499564162290648122-n_crop.jpg) |
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Texas Premier Childcare at Amarillo Netplex – Is a Licensed Center located in Amarillo, Texas with a total capacity of 140 children. Texas Premier Childcare is a full-time state licensed childcare facility for children ages Infant to School Age and has been serving Amarillo since 2020.The Owners are Billy and Kelly Slaughter, the Administrator is April Williams, and the Director is Missy Carpenter, the program has 16 teachers and 12 classrooms.
The program earned a 3 Star Texas Rising Star Certification. Marissa Moore is the Mentor.
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If your Early Learning Program has Spotlight worthy news, please submit the information to Cynthia Hixon at chixon@wspanhandle.com |
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Welcome
New Providers to Child Care Services
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![Bright](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/05/9521867/5464232/24-25-big-logo_crop.png) |
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Bright Beginnings - Is a Licensed Center located in Pampa, Texas, with a total capacity of 60 children. Bright Beginnings is a state licensed childcare facility serving children ages Infant to Preschool and licensed since 1993. The program operates on the campus of Wilson Elementary. The Director is Shelby Boyd.
From the Program: The purpose of Bright Beginnings Day Care is to provide Pampa ISD employees and Pampa ISD student parents with affordable and excellent child care options. Our mission at Bright Beginnings is to provide every child in our care exceptionally safe and fun opportunities for learning and growth.
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Melissa’s Child Care and Preschool - Is a Licensed Child Care Home located in Amarillo, Texas, with a total capacity of 12 children. Melissa George serves children ages Infant to School Age. |
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![cynthia](https://content.govdelivery.com/attachments/fancy_images/TXWSPANHANDLE/2024/01/8929769/download-original_original.png) |
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If your Early Learning Program needs assistance with resources or business supports, please contact me Cynthia Hixon, Child Care Industry Support Specialist and I will do my best to get the information you need. I can be reached Monday to Friday 8 am to 5 pm and my office is at Workforce Solutions, 3120 Eddy St., Amarillo, TX 79106 my direct line is 806-350-1722 or via email at CHIXON@wspanhandle.com.
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To schedule a meeting or a visit with me click the button below.
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Workforce Solutions Panhandle is committed to Keeping the Texas Panhandle Working!
Workforce Solutions Panhandle assists employers and job seekers throughout our 26-county region, and partners with the Texas Workforce Commission to provide the largest job-matching database in the State of Texas.
Workforce Solutions Panhandle is overseen by the Panhandle Regional Planning Commission (PRPC), the fiscal and administrative agent for workforce development programs and services provided to employers and job seekers in the Texas Panhandle.
Learn more about the services we offer on the What We Do Page, or by visiting a relevant section of our website for employers, job seekers, or for child care assistance.
Auxiliary aids and services are available upon request to individuals with disabilities. Equal Opportunity Employer/Program. Deaf, hard-of-hearing or speech impaired customers may contact: Relay Texas: 800-735-2989 (TDD) and 711 (Voice) Equal Opportunity is the Law
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