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As COVID continues to suppress international travel and trade, is it time for you to improve your international digital marketing strategy? Our STEP grant can help to the tune of 75% reimbursement of eligible costs, up to $10,000. See below for the options to consider.
International Digital Marketing
To drive international traffic to your website and to generate brand awareness, sales, etc., you may want to employ some digital marketing tactics. Our STEP grant’s eligible International Digital Marketing expenses include:
- Design and placement of international digital marketing, including all forms and channels of social media and ad placements on digital platforms such as Google, Facebook, YouTube, and more); and
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Translation of marketing media, including audio and video into foreign languages.
The STEP grant can help with international digital marketing by reimbursing 75% of the above eligible expenses, up to $6,000 per international market. Learn more here.
Next, are international customers finding your website? There are 100+ versions of Google around the world, and if your website is not optimized and localized for your target international market, chances are that international customers are having a hard time finding you online. And when they do find you, does their experience reflect positively on your brand and products? Many international customers prefer websites in their own language and currency.
The STEP grant can help with e-Commerce and website globalization by reimbursing 75% of the below eligible expenses, up to $10,000 per international market. Learn more here.
Whether you hire your own contractor, or you use the Montana Online Global program contractor, eligible e-Commerce and website fees expenses include:
- Design and develop website with an international focus
- Oversight and maintenance/monitoring fee for for SEO (SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results)
- Online market listing fees (online sites such as Etsy, Amazon, and eBay charge nominal fees for listing items on their website)
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e-Commerce Platform, including hosting and/or maintenance fees (e-Commerce software enables a business to sell products and services online).
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Montana Online Global Program: a selected contractor offering a packaged, all-inclusive deal for website translation, SEO, and globalization
Forrest Rogers with Rock Treads recently used Montana’s STEP grant program for website globalization, translating his website into German and getting it optimized for European search engines. About this experience, he says,
"The website globalization grant has helped Rock Treads [rocktreads.com] to grow exponentially in Europe. Since creating the new website in August 2020, Rock Treads has increased sales by thousands of percentage points so that we are barely keeping up with demand. We’ve even now established an Austrian based warehouse to allow our product to be sold direct in that market. The new localized website has been a game changer for us in Europe.”
Contact us or check out the STEP grant website to get started today!
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