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BRAND GUIDELINES AND RESOURCES

Good afternoon,

The new County logo and colors are officially public!  This move to a modern, cohesive countywide identity is meant to help our organization better retain and attract talented public servants and create greater understanding and awareness of all we do.

Now comes the fun part: converting a whole bunch of stuff from the old look to the new look.  With the support of Joy and the Board, we’re taking a phased approach that starts now and continues through the end of the year.  

FOR YOU

BRAND STANDARDS & TOOLKIT

Here is a link to the SharePoint site that will help you complete this transition.

On the site, you’ll find a Brand Standards Guide that explains how to use the new logo and colors and the limited ways you might still use the county seal.  You’ll also find a toolkit that includes your department-specific logo and templates for producing branded materials. 

Access to the Sharepoint site is limited to this small group of department leaders, content creators, and communications professionals.  We will not be sharing this link widely. 

However, you can make individual elements available to specific staff members on a shared drive at your discretion. 

Anyone responsible for creating branded materials must consult the brand standards guide to ensure compliance with brand policy.

If you are unable to access the site using the link provided, please email caomedia@maricopa.gov.  If there are members of your staff who should have access but don’t, please let us know who they are.

GOVDELIVERY EMAIL TEMPLATES

If you send information to staff or the public using GovDelivery, please use the following branded templates in place of whatever you currently use.  The templates provide a number of options that you can customize to your liking.  If you need assistance, contact Elizabeth.Curran@maricopa.gov.

• 2023 Newsletter Template
• 2023 Event Template
• 2023 Event Template Option 1
• 2023 Event Template Option 2
• 2023 Event Template Option 3
• 2023 Alert Template
• 2023 Press Release

VEHICLE STICKERS

All county vehicles will be required to display the new logo rather than the county seal.  Directors should work with Equipment Services to coordinate the transition in order to meet the Dec. 31, 2023 deadline.

FOR YOUR STAFF

Messages from Supervisor Bill Gates and County Manager Joy Rich to employees on Monday provided many details about the branding project, but here’s some additional information we encourage you to share with your staff.  It’s written so you can simply copy and paste this language once you get your badge scheduling details from Security Services.

• EMAIL SIGNATURES: The Brand Standards Guide requires employees to use a standardized email signature. It’s easy to create yours.  Just go to this eSignature tool, fill out the form, and the signature generator will produce an image you can copy and paste into Outlook. This tool works best on desktop/laptop.

• COUNTY BADGES: The Brand Standards Guide requires employees to have a branded security badge. Our department is scheduled to get badges updated on (x date) between (x time) at the badging office in the county administration building (301 W. Jefferson St., Suite 160).  Please contact your manager if you have a conflict.

• VIRTUAL MEETING BACKGROUNDS: If you’d like to update your background for virtual meetings, you will find a logo-branded background available in Microsoft Teams.  In the coming days, there will be several additional options in your computer’s pictures folder under “Teams Backgrounds.” Virtual backgrounds using the county seal are no longer allowed.

• COMPUTER/PHONE WALLPAPER: In the coming days, the wallpaper/background on county-issued computers and phones will default to the new county logo, but employees can change this if they would like.

QUESTIONS?

The Office of Communications is here to support you as you work toward converting materials to the new brand.  If you have questions about the guide or the implementation timeline, please email caomedia@maricopa.gov and we will get back to you.  We plan to schedule training opportunities regarding brand usage and tools beginning later this month.

Thanks for your partnership in this effort.  We hope you’re looking forward to this new chapter in County history as much as we are.

Thank You,

Fields Moseley

Quick Links

301 W. Jefferson St. Phoenix, AZ 85003

maricopa.gov