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 In This Issue
August 27, 2026
All Employers | All Insurance Benefits
Welcome to My Benefits Employer News, a newsletter to keep you informed about ETF’s new insurance administration system. Save time by only reading the articles relevant to you—the first line of each article identifies which employers and benefits the article applies to. View previous issues.
All Employers | ETF Contacts
Best Practices for Emailing the Employer Insurance Unit
The Employer Insurance Unit (EIU) is currently managing a high volume of inquiries, which may lead to longer response times. To help our team research and resolve your issues as efficiently as possible, please reference and share these email submission guidelines with your HR teams:
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Provide Complete Details: Include the employee’s name and ETF Member ID, hire date (if applicable), termination date (if applicable), affected system (My Insurance Benefits or ETA), impacted benefit(s) and plan year, and any relevant troubleshooting notes.
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Submit One Request per Issue: Avoid sending duplicate emails for the same issue, as multiple submissions create processing backlogs and delay overall response times.
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Watch for ETF Follow-Up: Monitor your inbox in case our specialists require additional context or action on your part to resolve the issue.
The Set Up inbox will be decommissioned on Monday, August 31. Please send all inquiries directly to ETFSMBEmployerInsurance@etf.wi.gov for assistance. Thank you for your partnership and patience as we work through every request as quickly as possible.
All Employers | Life and Accident Benefits
Securian and ETF Roles Supporting Employers
With the launch of My Insurance Benefits, several elements of managing the life and accident insurance programs have changed between ETF and Securian. To assist employers in understanding who to contact for support, please review the bullets below:
- Eligibility and enrollment is coordinated in ETF’s systems, leveraging the Employer Transaction Application (ETA) and My Insurance Benefits. Securian’s Life Benefits Extra (LBE) system is only used for invoicing and payment.
- Access to Securian’s Life Benefits Extra (LBE) is based on your access to ETF’s systems, leveraging the ET-8928 Online Access Security Agreement. When you add or change an HR Administrator with ETF, ETF sends that information to Securian. Please allow up to 10 business days for Securian to contact you with Securian log in credentials. Securian and ETF will not charge late fees for life and accident premiums at this time.
- ETF is aware of data discrepancies impacting Life and Accident Insurance invoices in the My Insurance Benefits system. Internal research is actively underway to reconcile the system data. After corrections and next steps are determined, guidance regarding premium adjustments will be provided. In the meantime, please continue to pay your Securian invoices in full.
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Evidence of Insurability (EOI) has been a common topic of employer questions and it is a process that is determined in My Insurance Benefits and executed by Securian. Here are a few details that may be helpful for employers to know about Securian’s EOI process:
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The rules governing when EOI is required have not changed. Members do not have to complete EOI when they:
- Elect benefits without EOI during initial enrollment periods.
- Add one unit of coverage for themselves during qualified life events.
- Add spouse and dependent coverage when a new dependent is added.
- Securian receives a weekly file from My Insurance Benefits with EOI requests. Please allow up to 7 calendar days for the EOI process to start.
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A general EOI message appears in My Insurance Benefits to alert members of the potential step in the enrollment process, if required.
- Members should receive the Evidence of Insurability within # business days.
- Securian prefers to notify members about Evidence of Insurability by email, to the preferred address on file in My Insurance Benefits.
- If an email address does not exist in the system, Securian will send a hard copy letter to the member at the address on file in My Insurance Benefits.
- The initial email request will come from Securian via LifeBenefits@securian.com and includes 3 health-related questions.
- If additional follow-up is needed, the Securian Underwriting team will contact the member via groupinsurance@email.securian.com.
- If a member does not complete the EOI, they will receive reminders at 21 days and 42 days after Securian processes the request. Securian sends a final notice notifying the member the pending EOI request has been closed due to no action taken.
- If there is no action taken, Securian closes the request in My Insurance Benefits 45-60 days after initial EOI communication.
- After completing the enrollment, the member will see their life insurance enrollment marked as “Pending” when reviewing their benefits from the home page.
- Members have 60 days to complete EOI supporting documents. If they do not, Securian will deny the EOI request in My Insurance Benefits.
- Regardless of if a member’s enrollment request in My Insurance Benefits requires or does not require EOI, the employer would see “Plan requires admin or broker approval” in the member’s Benefit Detail until Securian completes their review and approves or denies coverage. If it should be automatically approved per ETF policies, it will automatically approve after the next Securian file update.
ETF and Securian are working together to improve the employer customer experience. We appreciate your patience and understanding.
All Employers | All Benefits
As we prepare for the 2027 plan year, here are a few updates and upcoming milestones for employers. Open enrollment is scheduled for October 5-30, 2026.
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Employer Kickoff Meetings: ETF will hold virtual Kickoff Sessions in late September tailored for both state and local Employers. See information and registration links below:
State Open Enrollment Kickoff Meetings:
Date: Thursday, September 24, 2026
Time: 9:00 a.m. - 12:00 p.m.
Registration link
Date: Tuesday, September 29, 2026
Time: 1:00 p.m. - 4:00 p.m.
Registration link
Local Open Enrollment Kickoff Meetings:
Date: Thursday, September 24, 2026
Time: 1:00 p.m. - 4:00 p.m.
Registration link
Date: Tuesday, September 29, 2026
Time: 9:00 a.m. - 12:00 p.m.
Registration link
These sessions will include information about how to navigate Open Enrollment in My Insurance Benefits, so please plan to attend these sessions.
Prepare to Share Details with Your Members: Watch for a communication the week of September 8th that includes an email template you can send to employees. Encourage members to log in to My Benefits and explore My Insurance Benefits early using their MyWisconsin ID. This could help avoid access delays during Open Enrollment.
All Employers | All Benefits
Understanding Targeted Messaging in My Insurance Benefits
My Insurance Benefits includes targeted messaging features to supplement your standard member communications. See the Targeted Messaging in My Insurance Benefits job aid for details on how the different types of messages can reach your members:
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Automated Event-Based Messages: ETF-configured reminders for events like open enrollment or document uploads.
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On-Demand Messages: Ad-hoc emails sent by HR Administrators directly to members with an email in My Insurance Benefits.
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Scheduled Messages: Timed communications created by HR Administrators in advance for specific audiences.
Reminder: System messaging is designed as an additional layer of reinforcement and should supplement, not replace, your regular employer communications. It’s also helpful to encourage your members to review their preferred email address and contact information in My Insurance Benefits.
All Employers | Reporting
Navigating Reporting Capabilities in My Insurance Benefits
ETF’s comprehensive user guides and recorded training session are available to help your team navigate both standard and dynamic reporting tools within My Insurance Benefits:
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Standard Reporting Guide (ET-1110a): Details out-of-the-box system reports that allow HR admins to quickly filter and extract routine data. Depending on role permissions, accessible reports include Employee Changes, Benefit Enrollment, Census Information, Life Events, Open Enrollment, Transaction History, and more. Access the Standard Reporting Guide (ET-1110a).
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Interactive Reporting Guide (ET-1110b): Guides you through embedded interactive reporting features. Interactive reports offer dynamic data exploration that allow HR Admins to manipulate, filter, and visualize details for tailored analysis. Access the Interactive Reporting Guide (ET-1110b).
All Employers | Training
Streamline Your Onboarding & HR Processes
As you navigate ETF’s new systems, don't forget to review and update your internal onboarding, offboarding, and payroll processes.
To make this transition as smooth as possible for you and your staff, we’ve put together a variety of ready-to-use resources:
- Member Resources: Find promotional materials designed to help your team navigate 24/7 access to My Insurance Benefits, set up their MyWisconsin ID, and make the most of the My Benefits member portal.
Take a moment to check out the available tools and keep your team informed.
Resource Links
Bookmark these pages!
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The Employer Resources Page – Tools for HR Administrators and Members, and the new Employer Toolkits for employer use with members, including promotional materials you can use to promote 24/7 access to My Insurance Benefits.
- On-Demand Employer Video Training – A comprehensive on-demand video, created specifically for employer administrators new to both the Employer Transaction Application (ETA) and My Insurance Benefits.
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The FAQs Document – Updated weekly to incorporate employer questions about the new systems.
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Release Notes – Recent updates, enhancements, and fixes made to My Insurance Benefits, the Employer Transaction Applications, and other tools you will use with the new insurance administration system.
Local Employers | All Insurance Benefits
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Support for Multifactor Authentication and Password Resets - schedule a time with ETF’s IT Service Desk (refresh if you experience an error with the link)
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Complete ETF Online Access Security Agreement (ET-8928) (if needed)
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Conversion Specific Questions (Set Up Team)
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General ETF Insurance Coverage Questions (Employer Insurance Unit – EIU)
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My Wisconsin ID through the Department of Enterprise Technology via DET MyWisconsin ID or 608-471-6667
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