The Something Special from Wisconsin™ program can help your product stand out above the competition. Any business, no matter how big or small, may participate in the program. You can apply to use the Something Special from Wisconsin (SSfW) logo if at least 50% of the value of your product is attributable to Wisconsin ingredients, production, or processing activities.
Whether you market your products and services locally, regionally, nationally, or internationally, the SSfW logo brings recognition and credibility, building upon Wisconsin's reputation for providing the finest products and services available.
Access more information on the SSfW program by emailing datcpssfw@wi.gov or visiting https://www.somethingspecialwi.com/.
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The World Cheese Awards (WCA) is one of the most prestigious cheese competitions in the world, attracting thousands of entries each year, and your company's cheese could be among the contenders! This year it will take place in Bern, Switzerland, from November 12 to 14.
U.S. Dairy Export Council (USDEC) will support U.S. cheesemakers by covering the WCA entry costs for the first 200 U.S. cow's milk (including mixed milk) cheeses. USDEC will also help with applying for the shipping documentation required to enter the competition.
Entries close on Tuesday, September 16, or earlier if the entry cap is reached. Because the organizers have placed a cap on the number of entries this year, we encourage you to enter as soon as possible. Please direct questions to Nuhami Alemu at nalemu@usdec.org.
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From March 10 to 18, 2025, Secretary Randy Romanski led a successful trade mission to Thailand and Indonesia in collaboration with the U.S. Dairy Export Council (USDEC) and USDA Foreign Agricultural Service (FAS). Click the heading above or photo below to play a video showing highlights of the mission.
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September 10-12, 2025
Miami, Florida, U.S.
The Americas Food & Beverage Show and Conference is only open to the industry, making this an exclusively business-to-business event. Attendees are looking for new and innovative products to add to their store shelves and menus and to wow their clients. This event targets Latin American, Caribbean, and European markets and offers connection to distributors, retailers, convenience store networks, food service, hospitality, restaurants, and more. With over 7,000 attendees from 93 countries during last year's event, this is a great opportunity to expand your reach without having to leave the U.S.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for transport, hotel, and meals.
To participate, contact Jacob Leum or Cassi Miller.
Funded by the *Wisconsin Initiative for Agricultural Exports (WIAE).
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September 9-10, 2025
Miami, Florida, U.S.
The National Association of State Departments of Agriculture (NASDA) is working with USDA Foreign Agricultural Service (FAS) to recruit qualified international buyers to participate in one-on-one meetings with our exhibitors at Americas Food & Beverage Show (information above). Exhibitors who participate in this opportunity will be pre-matched with qualified buyers from the Caribbean, Central American, and South American regions and from countries such as Canada, Mexico, and Morocco.
The deadline to register is Friday, August 1. The fee to participate is $150, which includes lunch for two people on September 9 (additional lunch registrations are $35 each). The deadline to cancel your registration and/or any additional lunch purchases for a full refund is Friday, August 1. Register at Buyers Mission Registration.
Contact Carol Brunnert at afbmeetings@outlook.com with questions.
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September 16-18, 2025
São Paulo, Brazil
VICTAM LatAm covers animal feed and pet food services, ingredients, and machines to produce feed in Brazil and surrounding countries. The event also includes conferences and business matchmaking services. DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
The registration deadline is August 1, 2025. To participate, contact Jacob Leum.
Funded by the *Wisconsin Initiative for Agricultural Exports (WIAE).
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Food Export-Midwest is hosting a Value-Added Feed Ingredients Buyers Mission at the 2025 World Dairy Expo. The World Dairy Expo is the world’s largest dairy-focused trade show featuring 650+ exhibitors with visitors from around the world.
Participants will meet with pre-qualified international buyers in pre-arranged one-on-one meetings, generate new sales leads, and build relationships with key industry players. It’s a great low-cost opportunity to meet qualified buyers from across the globe in one place! New this year: meetings will take place right on the grounds at the Alliant Energy Center, making it easier to attend the meetings and the trade show.
Register here. Registration is available for $250 until August 20, 2025.
Contact Jacob Leum with questions.
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November 12-14, 2025
Shanghai, China
As China's leading showcase for imported food and drinks, Food and Hospitality China (FHC) offers exhibitors the opportunity to meet buyers from wholesale and retail outlets as well as manufacturers, importers, distributors, and representatives from the hospitality and catering trades in China and across Asia. FHC’s main exhibits include high-end dairy products, tea and coffee, bakery, snacks, confectionary, chocolate, meat and seafood, catering design and decoration products, and supply chain products.
DATCP offers a turnkey, furnished, and shared booth package. Participants are accepted on a first-come basis and are responsible for airfare, hotel, and meals.
Please contact Jennifer Lu for more information and to secure your spot.
Funded by the *Wisconsin Initiative for Agricultural Exports (WIAE).
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The United States Department of Agriculture (USDA) Foreign Agricultural Service's (FAS) agricultural trade missions help American companies increase their global reach. Upcoming missions include the following:
Learn more and register at the USDA FAS website.
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- August 5-8 – Agroleite - Castro, Brazil
- August 11-13 – Food Export China Trade Mission - Shanghai and Hangzhou
- August 14-15 – Food Export Hong Kong Trade Mission
- August 20-22 – Anuga Select India - Mumbai, India
- September 8-11 – Fine Foods Australia - Sydney, Australia
- September 29-October 1 – USDA Agricultural Trade Mission - Taiwan
- October 4-8 – Anuga Food & Beverage Fair 2025 - Cologne, Germany
 The State of Wisconsin had the honor of hosting the Binational Summit and Meeting of the Dairy Industries of Mexico and the United States, May 28-29, 2025. Learn more on the DATCP trade mission recap web page.
 We were honored to welcome a delegation from Wisconsin's Sister State in China, Heilongjiang, led by Vice Governor Han Shengjian, for a productive and engaging visit on June 3, 2025. Hosted by the Wisconsin Economic Development Corporation (WEDC), the group met with representatives from the University of Wisconsin–Madison College of Agriculture and Life Sciences (CALS), DATCP, the Wisconsin Department of Tourism and Wisconsin Department of Revenue, and the Center for Dairy Research in Madison, where they learned about Wisconsin’s leadership in cheese innovation. DATCP connected the delegation with The DeLong Company to discuss trade opportunities and challenges. The visit opened the door to promising discussions on expanding exports of Wisconsin grains, dairy, meat, lumber, and ginseng to Heilongjiang, further strengthening our decades-long partnership and building new opportunities for collaboration.
Above: The Heilongjiang delegation meeting with CALS, WEDC, DATCP, Department of Tourism, and Department of Revenue representatives.
Below: The Heilongjiang delegation visited the Center for Dairy Research and Babcock Dairy Store.
 DATCP proudly represented Wisconsin at the USDA Agribusiness Trade Mission to Peru from June 10 to 13, 2025. The mission brought together 35 U.S. agribusinesses, 17 industry cooperators and associations, and five state departments of agriculture to explore one of Latin America’s fastest-growing markets. Read more on the DATCP trade mission recap web page.
From left to right: Emmett Schafer, Export Sales, Old Fashioned Cheese; Jennifer Lu, International Agribusiness Center, Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP); Daniel B. Whitley, Administrator, U.S. Department of Agriculture’s Foreign Agricultural Service; Annie Buckley, International Trade Specialist, U.S. Department of Agriculture’s Foreign Agricultural Service.
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. The WIAE was proposed in Gov. Tony Evers' 2021-23 biennial state budget.
For more information on the WIAE, sign up for email updates and visit the DATCP website.
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