DATCP is currently hiring two Economic Development Consultants for its International Agribusiness Center. To apply, visit https://wisc.jobs and search for “economic development” in the search field, or search by agency by clicking “Dept. of Agriculture, Trade and Consumer Protection”.
Food Export’s 2024 Export Advisor Program is now accepting registrations. The Export Advisor Program is a no-cost, year-long service providing custom assistance to help food companies kickstart or improve their export growth. This program is for companies interested in using an export consultant to support market research and strategy development.
To learn more or to register for the program, visit www.foodexport.org.
 ExporTech™ is for emerging and experienced exporters to develop their strategic export plan. Over the course of three full-day sessions, CEOs/presidents and senior leaders in sales/marketing, finance, and operations join with non-competing companies to determine their top three export markets and develop an actionable, strategic plan.
Agricultural companies with products including processed foods, grains, mink pelts, livestock, genetics, and more are encouraged to participate.
ExporTech™ graduates realize between $600,000 and $1,000,000 in average incremental exports growth one year after completing the program.
Interested in participating?
In-person sessions, western half of Wisconsin
Contact: Heidi Rabeneck.
Virtual sessions, eastern half of Wisconsin
Contact: Roxanne Baumann.
Funded by the Wisconsin Initiative for Agricultural Exports* and Wisconsin Economic Development Corporation
 June 18-21, 2024 – Bogota, Colombia
Alimentec is a leading platform for the food, beverage, and hospitality industry in the Andean region, the Caribbean, and Latin America. The fair is the ideal scenario to present different products and services related to food and gastronomy. In its previous edition, it had a total of 449 companies from 30 different countries exhibiting, with over 28,000 visitors seeking innovative solutions and the latest industry trends.
DATCP offers a turnkey, furnished, and shared booth package. Participants are responsible for airfare, hotel, and meals.
Interested in participating? Contact: Shirley Acedo.
Funded by the Wisconsin Initiative for Agricultural Exports*
 July 3-5, 2024 – Wuhan, China
China Dairy Expo is the largest dairy show in China. Organized by the China Dairy Association, it is the most influential dairy farming and production event in the country, covering the entire dairy production chain.
Wisconsin businesses interested in building and expanding trade in the Chinese dairy industry are invited to exhibit, including those related to dairy genetics, feed supplements and nutrition, animal health, disease management, veterinary services and products, manure water treatment technology and systems, water management, dairy education and training, dairy processing and service companies, and dairy publications.
DATCP offers a turnkey, furnished, and shared booth package. Participants are responsible for airfare, hotel, and meals.
Interested in participating? Contact: Jennifer Lu.
Funded by the Wisconsin Initiative for Agricultural Exports*
 August 6-10, 2024 – Castro, Brazil
Agroleite is a technical event aimed at all phases of the milk supply chain and is the place to showcase milk technology in Latin America. It takes place in Castro, a national capital of milk, and seeks to present the potential of milk production in the region in qualitative and quantitative aspects.
DATCP staff will lead a trade mission to Agroleite and visit farms in the region. Dairy producers and genetics companies are encouraged to attend in order to develop relationships with potential buyers and increase demand for Wisconsin dairy genetics.
Interested in participating? Contact: Shirley Acedo.
Funded by the Wisconsin Initiative for Agricultural Exports*
September 3-5, 2024 – Nairobi, Kenya
The Kenyan Food Event, also known as KFE, is East Africa's largest food, drink, and hospitality trade exhibition!
Why Kenya? Processed foods, meat, dairy, distilled spirits, craft beers, health and organic foods, snacks, and dry rubs are all gaining in popularity as urbanization increases.
East Africa is an untapped market of opportunity for food and beverage companies. That is because:
- There are roughly 1,200 food and beverage manufacturers in Kenya alone, ranging from smaller organizations to multinationals.
- Growing incomes and rising urbanization have caused a sustained increase in food and beverage sales in Kenya over the last 15 years.
- Figures suggest Nairobi has the highest consumer food and beverage spending power, with more being spent on high-cost foods.
- The food and beverage sub-sector in hospitality is valued at $302 million USD, with a 5% growth rate per year.
DATCP offers a turnkey, furnished, and shared booth package for interested Wisconsin businesses. Participants are responsible for airfare, hotel, and meals.
Interested in participating? Contact: Shirley Acedo.
Funded by the Wisconsin Initiative for Agricultural Exports*
November 18-22, 2024 – Kenya and Tanzania
Join DATCP's International Agribusiness Center staff for an exciting dairy trade mission to Kenya and Tanzania! Kenya is the largest dairy producer and consumer out of all 54 African nations and is the economic, financial, and transport hub for East and Central Africa. The country presents promising dairy opportunities with support and investment from both private and government sectors.
This trade mission offers an invaluable networking opportunity with Kenyan and Tanzanian leading dairy business prospects, as well as on-farm assessments and demonstrations related to genetics, nutrition, and animal health. Participants are responsible for airfare, hotel, and most meals.
Interested in participating? Contact: Shirley Acedo.
Funded by the Wisconsin Initiative for Agricultural Exports*
The USDA Foreign Agricultural Service's (FAS) agricultural trade missions help American companies increase their global reach. Upcoming missions include:
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Canada (Vancouver): Week of June 17, 2024
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Colombia (Bogota): Week of August 13, 2024
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Vietnam (Hanoi and Ho Chi Minh City, with buyers from Thailand): Week of September 9, 2024
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Morocco (Casablanca, with buyers from Senegal and Francophone West Africa): Week of December 2, 2024
Learn more and register at the USDA FAS website.
 From April 8-11, Wisconsin companies Agropur and Masters Gallery exhibited within the Wisconsin Pavilion at the Anuga Select Brazil tradeshow in São Paulo, Brazil! Columbia Grain, representing Great River Milling, also exhibited within the USA Pavilion. The Brazilian market is the largest in Latin America, with the food sector worth more than $472 billion. It is the fifth largest country in the world, with the seventh largest population and the tenth largest economy.
Representatives from these Wisconsin companies and staff from DATCP's International Agribusiness Center participated in a retail store tour; attended a market briefing; and met with buyers, distributors, USDEC officials, USDA-Foreign Agricultural Service staff from São Paulo, Agricultural Trade Office staff from Brasília, and with Consul General David Hodge over the course of the week.
For more information, contact: Shirley Acedo.
 From April 22-25, representatives from 11 State Departments of Agriculture and 47 American businesses and organizations traveled to New Delhi, India as part of a U.S. Department of Agriculture agribusiness trade mission. Krista Knigge, Administrator of DATCP’s Division of Agricultural Development, participated in the trade mission.
With the second largest population in the world, the number of citizens in India under age 30 is equal to the size of the entire US population. Animal agriculture industry products, including value-added animal feed and bovine genetics, are among Wisconsin's top agricultural exports to India. Fruits and vegetables, including cranberries, are also a top Wisconsin export to the country.
Export opportunities on the horizon include consumer healthy food products and ingredients, as store shelves and markets in India are featuring more healthy snacks and foods promoting wellness. A strong tradition of herbal medicine use in India also provides an opportunity to introduce Wisconsin ginseng to the country.
For more information, visit USDA-FAS' India – April 2024 recap.
 From April 22-26, staff from DATCP's International Agribusiness Center (IABC) led a dairy trade mission to Kazakhstan! This was the first state-led trade mission to Kazakhstan, the largest landlocked country in the world with a growing livestock and dairy industry, serving as a gateway to central Asia.
IABC staff, as well as representatives from six companies and organizations, explored the potential for the introduction of dairy products and genetics from Wisconsin to Kazakhstan. Participating companies included GenOvations, Ever-Green-View Farms, Sawagro, VES-ARTEX, GenEx, and the American Soybean Association.
While on the trade mission, participants visited dairy and beef farms, held meetings with dairy and beef breeders, presented at the Kazakhstan AI center, and explored other collaborations with the Kazakhstan livestock industry, as well as the potential to bring genetics, feed, farm equipment, cheese, and other exports to the country.
For more information, contact: Jennifer Lu.
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. WIAE was proposed in Gov. Tony Evers' 2021-23 biennial state budget.
For more information on WIAE, sign up for email updates and visit the DATCP website.
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