The next Wisconsin Agricultural Export Advisory Council (WAXC) informational webinar is scheduled for 9 a.m. on Wednesday, January 17, 2024.
Topic: Growing Exports and Ensuring Payments through Credit Terms and Insurance
Learn more at Wisconsin Public Meeting Notices and Minutes - Department of Administration
Food Export’s 2024 Export Advisor Program is open and accepting registrations.
The Export Advisor Program is a no-cost, year-long service providing custom assistance to help food companies kickstart or improve their export growth. This program is for companies interested in using an export consultant to support market research and strategy development.
Learn more and register at foodexport.org.
 January 28 to February 2, 2024 – Monterrey and Mexico City, Mexico
Wisconsin food and food ingredient companies—whether new to exporting or looking to expand their exports into Mexico—are invited to travel to Mexico City, Mexico’s largest city, and to Monterrey, Mexico’s third-largest city by population (second largest in GDP contribution). Buyer/importer one-on-one meetings will be set up in both cities as a collaboration between DATCP and the Wisconsin Economic Development Corporation (WEDC).
Mexico is the second-largest economy in Latin America and the 14th-largest in the world. GDP growth in recent years has been strong due to trends including "nearshoring" manufacturing operations within North America. A large, diversified economy with deep trade and investment relations with the U.S., Mexico is also the second-largest export market for U.S.-produced goods ($324 billion in 2022), as well as for Wisconsin exports (reaching an all-time high of $3.6 billion in 2022).
Interested in participating? Contact: Shirley Acedo
Supported by the Wisconsin Economic Development Corporation
January 29 to February 2, 2024 – Bangkok and Chiang Mai, Thailand
Wisconsin cheese companies are invited to join DATCP and Dairy Farmers of Wisconsin on a trade mission to Thailand to increase awareness of Wisconsin cheese. The mission will include a USDA Foreign Agriculture Service (FAS) briefing, a Wisconsin cheese brand awareness seminar and product showcase, meetings with importers, retailer and food service provider site visits, and more!
Objectives include:
- Introducing Wisconsin companies and their products to Thai importers and buyers
- Generating awareness of Wisconsin artisan cheeses to retail, food service operators, specialty cheese shops, and other Thai retailers
- Increasing Wisconsin companies' awareness of the Thai market
- Providing opportunities to meet with potential Thai buyers
- Generating Wisconsin cheese awareness to Thai consumers and trade through online and offline media
Interested in participating? Contact: Jennifer Lu
Funded by the Wisconsin Initiative for Agricultural Exports*
February 19-23, 2024 – Dubai, United Arab Emirates
Wisconsin processed food companies are invited to exhibit in the Wisconsin Pavilion at Gulfood. With attendees from across the world, Gulfood is the place to meet and connect with food product buyers. Participating companies are required to sign up for Food Show Plus! services with Food Export-Midwest.
Interested in participating? Contact: Shirley Acedo
Funded by the Wisconsin Initiative for Agricultural Exports*
 March 4-5, 2024 – Costa Rica
March 7-8, 2024 – Guatemala
Costa Rica is an appealing and profitable market for U.S. companies with a stable democracy, predictable business climate, and economic growth fueled by a resurgent tourism industry. After record-setting exports in 2021, shipments of U.S. agricultural and related products to Costa Rica were 10% higher through October 2022, with growth in all major product categories.
Guatemala is the largest market for U.S. exports of consumer food products in Central America. Guatemala is also the largest U.S. export market for processed foods in Central America.
Interested in participating? Contact: Shirley Acedo
Supported by Food Export Midwest
 Date: March 9-16, 2024
The Wisconsin Economic Development Corporation is organizing a Global Trade Venture to China to help Wisconsin companies connect with export partners in the market. Given the size and importance of the market, companies across many different sectors are encouraged to consider participating in this trade venture, provided they have previous experience with exporting.
The trade venture registration fee is $2,500 for a Wisconsin exporter of goods or services and $1,600 for an additional participant from the same company, which includes:
- Market research and customized one-on-one appointments with potential customers, agents, distributors, and other market intermediaries in each city
- Market assessment to help your company devise a strategy for entering the Chinese market, created just for you by Wisconsin’s authorized trade representatives in China
- Hotel accommodations for the duration of the program
- Some group meals
- Intercity transportation within China
- Transportation to business meetings
- Interpreters, as needed
Interested in participating? Contact: Jennifer Lu
Supported by the Wisconsin Economic Development Corporation
 March 25-27, 2024 – London, England, United Kingdom
Position your products in front of decision makers! The International Food and Drink Event (IFE) is the only food and drink trade exhibition with UK government support, making it the premier event for the UK food & beverage industry for past 30+ years. With the potential of a future free trade agreement, this is ideal timing to position your product in the UK market.
IFE London 2024 serves as a hub for over 27,000 buyers for the food, drink, and hospitality supply chain, including those from Tesco, Sainsbury’s, Asda Stores, Iceland, Waitrose, Marks & Spencer, Aramark, and British Airways.
Interested in participating? Contact: Shirley Acedo
Funded by the Wisconsin Initiative for Agricultural Exports*
 April 7-12, 2024 – Toronto and Winnipeg, Canada
The U.S. and Canada have the world’s largest and most comprehensive trading relationship, with more than $3 billion in goods and services crossing the border daily. Canada is an open and transparent market for U.S. products and services.
The trade mission registration fee includes:
- Market research, customized one-on-one appointments with potential customers, agents, distributors and other market intermediaries
- Hotel accommodations, ground transportation, transportation from Toronto to Winnipeg
- Interpreter fees, as needed
- Some group meals
 April 9-11, 2024 – São Paulo, Brazil
At Anuga Select Brazil, entrepreneurs, business owners, and food and beverage industry professionals can meet and evaluate new suppliers, participate in the diverse options of special attractions and experiences, learn from industry experts, and have in-depth discussions about the food and beverage industry's latest global trends.
Wisconsin processed food companies are encouraged to join the Wisconsin Pavilion. Anuga Select Brazil is the most complete showcase of national and international product launches for retail, food service chains, and hospitality in a single place.
Interested in participating? Contact: Shirley Acedo
Funded by the Wisconsin Initiative for Agricultural Exports*
May 6-10, 2024 – Santiago, Chile
Chile is a free-trade partner with the U.S. and as such, it is an easy and secure place for Americans to do business. Chile is one of the largest export markets for U.S. consumer-oriented food products, has a stable economy, and is a gateway for U.S. exporters looking to reach Latin American markets.
Dairy, foods, ingredients, beverages, livestock, genetics, feed, supplements, wood products, and ginseng companies are encouraged to apply. This multi-sector trade mission will include buyer meetings, store visits, farm visits, market briefings, meetings with regulatory entities, and government officials, as well as with industry and economic development organizations.
Participants are responsible for airfare, hotel, and most meals.
Interested in participating? Contact: Shirley Acedo
Funded by the Wisconsin Initiative for Agricultural Exports*
 May 28 - June 01, 2024 - Bangkok, Thailand
Thaifex Anuga is the important food trade show in Thailand. Over 50,000 visitors from 30 countries came to meet over 1,600 exhibitors at the 2023 show. The event is dedicated to retail, foodservice and food ingredient products, and more. DATCP has a shared, furnished booth and invites Wisconsin food businesses interested in building or expanding exports to Asia.
Interested in participating? Contact: Shirley Acedo
Funded by the Wisconsin Initiative for Agricultural Exports*
 May 28-30, 2024 – Nantes, France
Carrefour is a forestry product trade show organized every two years in Nantes, France. As Europe's leading industry event focused on sawn wood, panels, parquet flooring, specialized trade, and wood construction solutions, the show attracted over 600 exhibitors from 40 countries in 2022.
DATCP offers a turnkey, furnished, and shared booth package free for interested Wisconsin businesses. Participants are responsible for airfare, hotel, and meals.
Interested in participating? Contact: Jennifer Lu
Funded by the Wisconsin Initiative for Agricultural Exports*
 Mid-June to early July (exact dates coming soon) – Wuhan, China
China Dairy Expo is the largest dairy show in China. Organized by the China Dairy Association, it is the most influential dairy farming and production event in the country, covering the entire dairy production chain. Wisconsin businesses interested in building and expanding trade in the Chinese dairy industry are invited to exhibit including those whose products are dairy genetics, feed supplements and nutrition, animal health, disease management, veterinary services and products, manure water treatment technology and systems, water management, dairy education and training, dairy processing and service companies, and dairy publications.
DATCP offers a turnkey, furnished, and shared booth package for interested Wisconsin businesses. Participants are responsible for airfare, hotel, and meals.
Interested in participating? Contact: Jennifer Lu
Funded by the Wisconsin Initiative for Agricultural Exports*
 Upcoming Wisconsin Economic Development Corporation (WEDC) trade missions to build business relationships include:
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Mexico: January 28 to February 2, 2024, stops in Monterrey, Mexico City
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United Arab Emirates: January 27 to February 1, 2024, centered in Dubai
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China: March 9-16, 2024, stops in Shanghai, Beijing
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Canada: April 7-12, 2024, stops in Toronto, Winnipeg
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Germany: April 6-13, 2024, centered in Munich
Learn more and register at the WEDC website.
 USDA FAS agricultural trade missions help American companies increase global reach. Upcoming missions include:
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Angola (Luanda): Week of February 26, 2024
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South Korea (Seoul): Week of March 25, 2024
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India (New Delhi): Week of April 22, 2024
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Canada (Vancouver): Week of June 17, 2024
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Colombia (Bogota): Week of July 29, 2024
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Vietnam (Hanoi and Ho Chi Minh City, with buyers from Thailand): Week of September 9, 2024
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Morocco (Casablanca, with buyers from Senegal and Francophone West Africa): Week of December 2, 2024
Learn more and register at the USDA FAS website.
 ExporTech™ is for emerging and experienced exporters to develop their strategic export plan. Over the course of three full-day sessions, CEOs/presidents and senior leaders in sales/marketing, finance, and operations join with non-competing companies to determine their top three export markets and develop an actionable, strategic plan.
Agricultural companies with products including processed foods, grains, mink pelts, livestock, genetics, and more are encouraged to participate.
ExporTech™ graduates realize between $600,000 and $1,000,000 in average incremental exports growth one year after completing the program.
Interested in participating? Contact: Heidi Rabeneck
Funded by the Wisconsin Initiative for Agricultural Exports* and Wisconsin Economic Development Corporation
 The second round of funding for the International Market Access Grants will be open from February 1 to March 15, 2024. Any applicants who receive an award in the second round will complete a short-term project, starting in the spring of 2024 and ending no later than December 31, 2024. WEDC expects this round to be highly competitive. There is a one-time exception to the revenue cap for WIAE-eligible companies during this second round, so companies with annual revenue of over $100 million can apply in this round.
For more information, contact: Katie Ujdak
The U.S. Department of Agriculture and the Office of the U.S. Trade Representative are accepting applications for new members to serve on agricultural trade advisory committees.
Members of the Agricultural Policy Advisory Committee provide advice to the administration on the implementation and enforcement of existing U.S. trade agreements, negotiation of new agreements, and other trade policy matters.
Members of the six Agricultural Technical Advisory Committees (ATACs), provide technical advice and recommendations on international trade issues that affect specific agricultural commodity sectors. The ATACs focus on trade in:
- Animals and animal products
- Fruits and vegetables
- Grains, feed, oilseeds, and planting seeds
- Processed foods
- Sweeteners and sweetener products
- Tobacco, cotton, peanuts, and hemp
Applicants must have expertise in U.S. agriculture and experience in international trade to be considered for committee membership. Committee members serve four-year terms and represent a cross-section of U.S. food and agricultural stakeholders. Committee members must be U.S. citizens, qualify for a security clearance, and be willing to serve without compensation for time, travel, or expenses. The committees hold frequent video or teleconference calls and generally meet in Washington, D.C. twice a year.
Application instructions are available at fas.usda.gov/trade-advisory-committees-applying-membership. Applications must be received by 5 p.m. ET on January 31, 2024. Any applications received after the deadline will be considered for future appointments, as appropriate.
For more information, e-mail ATACs@usda.gov.
In December, DATCP welcomed a delegation from Turkiye organized by the National Association of Animal Breeders' Certified Semen Services (NAAB) to Wisconsin.
Eight representatives consisting of government officials, scientific committee advisors, and USDA staff from Turkiye joined the delegation, all in important positions with regards to the genetic criteria for import of frozen semen from the U.S. The delegation’s objective was to strengthen the relationships between Wisconsin genetic exporters and to address necessary criteria that are currently restricting genetic trade to Turkiye.
Seeking additional details? Contact: Jennifer Lu
 IABC Economic Development Consultant Jennifer Lu represented Wisconsin at the Japan Lumber Importers Association meeting from December 4-7 in Tokyo. Organized by the Softwood Export Council, the U.S. delegation met with Japanese buyers and received market briefings by the USDA Office of Agricultural Affairs. The delegation also met with Japanese government forestry agency officials and with members of the building construction industry to discuss Japanese housing market trends.
Seeking additional details? Contact: Jennifer Lu
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. WIAE was proposed in Gov. Tony Evers' 2021-23 biennial state budget.
For more information on WIAE, sign up for email updates and visit the DATCP website.
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