 In August, Dr. Luis Enrique Santana, an Economic Development Consultant at DATCP's International Agribusiness Center, attended the most important dairy show in Brazil–Agroleite. The purpose of Santana's trip was to evaluate this important market and get to explore firsthand opportunities in Brazil for Wisconsin genetics companies and dairy cattle breeders.
Brazil is the most populous nation in Latin America with nearly 214 million people and it is the world’s sixth-largest milk producer, having a five percent share (32.9 million metric tons) of global production. Brazil is not only one of the biggest producers of milk, but it's also one of the biggest consumers, presenting opportunities for Wisconsin producers.
 More than a dozen international chefs and media influencers from nine countries were invited for a first-hand look at, and taste of Wisconsin’s food and crops from August 11-20, 2023. Stops included Madison, Milwaukee, Kohler, Sheboygan, Green Bay, Mauston, Viroqua, La Crosse, and Minneapolis. This initiative of the U.S. Department of Agriculture Foreign Agriculture Service (USDA FAS) was organized and supported by DATCP and many sponsors. The group was introduced to Wisconsin’s rich food culture. Visits included: restaurants with chef-to-chef experiences, farmers market, cheese plant, vegetable farm, and meeting with Oneida Nation. Learn more:
The first day of “My Food Story” tour in Wisconsin
The chefs in Green Bay
WPR article
Dates: October 1-6, 2023
Location: Madison, Wisconsin
DATCP’s International Agribusiness Center is collaborating with the Livestock Exporters Association of the USA to host a Kazakhstani dairy delegation to World Dairy Expo during the first week of October.
With a growing middle class, Kazakhstan has developed into a leading market in central Asia and is positioning itself as an economic hub in the region. Its government plans to develop 65 new dairy operations with 500 to 2,000 cows each over the next few years. The delegation is interested in meeting genetics, feed, and equipment businesses while in Wisconsin.
Interested in participating? Contact:
Jennifer Lu, Economic Development Consultant
Email: jennifer.lu@wisconsin.gov
Phone: (608) 347-1852
Date: October 4, 2023
Location: Madison, Wisconsin
Join Food Export-Midwest and staff from DATCP's International Agribusiness Center at the world's largest dairy-focused trade show this October! The IABC will be conducting the annual Value-Added Feed Ingredients Buyers Mission at the World Dairy Expo.
Participants are given the opportunity to meet with pre-qualified international buyers from Brazil, Chile, China, Mexico, Portugal, Trinidad and Tobago, and Vietnam to generate new sales leads and build relationships with key industry players. These buyers have expressed specific interest in companies that export value-added feed ingredients.
The registration cost for this event is $225.
Interested in participating? Contact:
Luis Santana, Economic Development Consultant
Email: luise.santana@wisconsin.gov
Phone: (608) 640-8075
Date: October 4, 2023
Location: Madison, Wisconsin
Staff from DATCP's International Agribusiness Center will host and coordinate an international networking room at World Dairy Expo on Wednesday, October 4. We invite you and your international guests to join us.
This space can be utilized to:
- Meet with potential buyers and sellers to discuss business and export opportunities.
- Learn more about Wisconsin’s vibrant dairy and agriculture industries.
- Connect with the IABC team to learn more about their programs and services.
This space will be available from 9 a.m. to noon in the Kegonsa Room at the Alliant Energy Center. Space within the room is on a first come, first served basis. Refreshments will be provided. Cost is free, except for admission to World Dairy Expo.
Interested in participating? Contact:
Jennifer Lu, Economic Development Consultant
Email: jennifer.lu@wisconsin.gov
Phone: (608) 347-1852
Funded by the Wisconsin Initiative for Agricultural Exports*
Date: October 4, 2023
Location: Madison, Wisconsin
The United States is recognized around the world for the ability to produce large volumes of high-quality dairy, beef, swine, sheep, goats, horses, and other livestock. DATCP's International Agribusiness Center and the Livestock Exporters Association of the USA (LEA) are teaming up to offer a free workshop that will present the latest export protocols, export certificate requirements, export financing, insurance, and other considerations that exporters have to face. The workshop will feature speakers from USDA-APHIS, Export-Import Bank of the U.S., Wisconsin Veterinary Diagnostic Laboratory, and LEA.
New or experienced exporters, LEA members, industry affiliates, seedstock producers and breeders, those interested in having their farms used as quarantine facilities, veterinarians, and freight providers wanting to become more familiar with the export process will benefit from this in-depth discussion and information sharing.
This workshop will be held from noon to 4 p.m. in the Kegonsa Room at the Alliant Energy Center. Lunch and refreshments will be provided. The cost is free after purchasing admission to World Dairy Expo. Registration is required. To register, visit https://forms.office.com/g/N1L0e39XaH.
Interested in participating? Contact:
Jennifer Lu, Economic Development Consultant
Email: jennifer.lu@wisconsin.gov
Phone: (608) 347-1852
Date: October 5, 2023
Location: Madison, Wisconsin
In partnership with Livestock Exporters Association of the USA, DATCP's International Agribusiness Center is excited to welcome international dairy farmers, processors, suppliers, academics, and government representatives to the World Dairy Expo for a roundtable discussion. This will be a platform to share knowledge, challenges, trends, and opportunities on how the industry can grow and nourish the world with quality and safe products, and sustainable farming. Come to connect, communicate, and collaborate!
This roundtable will be held from 9 a.m. to noon in Mendota Room 4 at the Alliant Energy Center. Refreshments will be provided. Cost is free, except for admission to World Dairy Expo. Registration is required. To register, visit https://forms.office.com/g/zrHaGJYus4.
Interested in participating? Contact:
Jennifer Lu, Economic Development Consultant
Email: jennifer.lu@wisconsin.gov
Phone: (608) 347-1852
Date: November 20-23, 2023
Location: Abu Dhabi, U.A.E.
VIV MEA is the largest and most complete feed to food event in the Middle East, dedicated to the world of livestock production. Companies will meet with buyers in animal husbandry and related sectors, from feed production to animal farming, breeding, genetics, veterinary and animal health solutions, slaughtering, meat, fish, egg, dairy processing and more. Exhibitors can reach 8,000 expected visitors from 40 countries.
DATCP invites Wisconsin companies interested in building or expanding exports to the Middle East to exhibit in the Wisconsin Pavilion at the 2023 VIV MEA Trade Show. This show is ideal for agriculture companies involved in exporting feed and feed products, livestock, and genetics and reproduction products.
Interested in participating? Contact:
Luis Santana, Economic Development Consultant
Email: luise.santana@wisconsin.gov
Phone: (608) 640-807
Date: January 29 - February 2, 2024
Location: Bangkok and Chiang Mai, Thailand
We are seeking Wisconsin cheese companies to join DATCP and Dairy Farmers of Wisconsin on a trade mission to Thailand to increase awareness of Wisconsin cheese. The mission will include a briefing by the USDA Foreign Agriculture Service, a Wisconsin cheese brand awareness seminar and product showcase, as well as meetings with importers, site visits to retailers and food service providers, and more! The objective for Thailand events includes:
- Introducing Wisconsin companies and their products to Thai importers and buyers
- Generating awareness of artisan Wisconsin cheeses to retail, food service operators, specialty cheese shops, and other retailers
- Increasing Wisconsin companies' awareness of the Thai market, and opportunities to meet with potential Thai buyers
- Generating Wisconsin cheese awareness to Thai consumers and trade through online and offline media
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
Date: February 19-23, 2024
Location: Dubai, United Arab Emirates
DATCP’s IABC staff are recruiting Wisconsin processed food companies to exhibit in the Wisconsin Pavilion at Gulfood. With attendees from across the world, Gulfood is the place to meet and connect with food product buyers. DATCP is seeking participants new to the show. Participating companies will be required to sign up for Food Show Plus! services with Food Export-Midwest.
Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
Email: shirley.acedo@wisconsin.gov
Phone: (608) 419-4643
Funded by the Wisconsin Initiative for Agricultural Exports*
Date: March 25-27, 2024
Location: London, England
The International Food & Drink Event (IFE) is the only food and drink trade exhibition with UK government backing and support, making it the premier event for the UK food and beverage industry over the past 30+ years. With the potential of a free trade agreement between the US and the UK, this is ideal timing to position your product in the UK market.
IFE London 2024 will serve as a hub for 27,000+ invigorated buyers for the entire food, drink, and hospitality supply chain, including those from Tesco, Sainsbury’s, ASDA, Iceland, Waitrose, Marks & Spencer, Aramark, and British Airways. Position your products in front of decision makers!
Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
Email: shirley.acedo@wisconsin.gov
Phone: (608) 419-4643
Funded by the Wisconsin Initiative for Agricultural Exports*
Date: April 9-11, 2024
Location: São Paulo, Brazil
At this annual trade show, entrepreneurs, business owners, and food and beverage industry professionals have the opportunity to meet and evaluate new suppliers, participate in the diverse options of special attractions and experiences, learn from industry experts, and have in-depth discussions about the food and beverage industry's latest global trends.
Staff from DATCP's International Agribusiness Center are organizing a Wisconsin Pavilion at this the event featuring Wisconsin processed food companies. We encourage you to join!
Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
Email: shirley.acedo@wisconsin.gov
Phone: (608) 419-4643
Funded by the Wisconsin Initiative for Agricultural Exports*
Date: May 6-10, 2024
Location: Santiago, Chile
Chile is a free-trade partner with the United States and as such, is an easy and secure place for Americans to do business. It is one of the largest export markets for U.S. consumer-oriented food products, has a stable economy, and is a gateway for U.S. exporters looking to reach other Latin American markets.
Led by DATCP staff, this multi-sector agricultural trade mission to Chile will include buyer meetings, store visits, farm visits, market briefings, and meetings with regulatory entities. Agribusinesses in dairy, foods, ingredients, beverages, livestock, genetics feed, supplements, wood products, and ginseng are encouraged to apply. There will also be meetings with national and regional government officials as well as with industry and economic development organizations. Funding from the Wisconsin Initiative for Agricultural Exports* will support the cost of in-country contractors providing partner searches, business meeting facilitation services, meeting costs, local transportation, and market reports for up to six Wisconsin companies. Participants are responsible for airfare, hotel, and most meals.
Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
Email: shirley.acedo@wisconsin.gov
Phone: (608) 419-4643
Funded by the Wisconsin Initiative for Agricultural Exports*
The Wisconsin Economic Development Corporation (WEDC) has a number of planned trade venture opportunities that Wisconsin businesses can participate in. These targeted trade ventures help build the business relationships necessary for increased international sales.
The upcoming trade ventures include:
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Poland, November 11-18, 2023, centered in Warsaw
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India, December 2-9, 2023, with stops in Mumbai and Delhi
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Mexico, January 28 to February 2, 2024, with stops in Monterrey and Mexico City
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United Arab Emirates, January 27 to February 1, 2024, centered in Dubai
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China, March 9-16, 2024, with stops in Shanghai and Beijing
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Canada, April 7-12, 2024, with stops in Toronto and Winnipeg
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Germany, April 6-13, 2024, centered in Munich
For more information or to register for an upcoming trade venture, visit the WEDC website.
Each year, the USDA Foreign Agricultural Service (FAS) plans several agricultural trade missions that American companies can participate in to help increase their global reach.
The remaining trade missions in 2023 include:
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Malaysia, (Kuala Lumpur and Singapore) October 30 to November 3 (announcement/application opened on July 19, 2023)
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Angola, December 4-7 (announcement/application opened on August 23, 2023)
Additionally, USDA FAS recently announced the following Agricultural Trade Missions for calendar year 2024:
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Canada (Calgary and Vancouver) in early April 2024
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Morocco (Casablanca; buyers from Senegal and West Africa) in mid-May 2024
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South Korea (Seoul) in late June/early July 2024
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Vietnam (Ho Chi Minh City) in late August/early September 2024
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Colombia (Bogota) in mid-to-late October 2024
To learn more about these upcoming trade missions or to apply, visit the USDA FAS website.
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The U.S. Department of Agriculture Deputy Secretary Xochitl Torres Small will lead the first-ever U.S. agribusiness trade mission to Luanda, Angola from November 28 to December 1. USDA Foreign Agricultural Service is now accepting applications from U.S. exporters who wish to participate in this trade mission.
While in Angola, participants will conduct business-to-business meetings with potential buyers, receive in-depth market briefings from FAS and industry trade experts, and participate in site visits and other networking opportunities. In addition to meeting with importers in Angola, U.S. participants will also meet with buyers from neighboring Democratic Republic of the Congo and the Republic of the Congo.
With a population of nearly 36 million people, many of whom are middle- and high-income consumers, Angola is looking for high-quality imported products. In 2022, U.S. food and agriculture exports to Angola totaled $236.8 million, making it the seventh largest African market for U.S. exporters. Consumer-oriented products accounted for more than 99 percent of U.S. agricultural and food exports to Angola in 2022. Angola was the largest U.S. poultry market in Africa, and the sixth largest globally last year, importing more than $232 million of American poultry and poultry products.
The Angolan market presents strong export opportunities including poultry, pulses and dry beans, wheat, and wine. Local and U.S. industry partners also see opportunities for other products, including rice, soy, and vegetable oils, and other consumer-oriented products, including beef, pork, sauces and condiments, and distilled spirits.
The application form is available online. To learn more about this and other USDA agribusiness trade missions, visit fas.usda.gov/topics/trade-missions.
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USDA is an equal opportunity provider, employer, and lender.
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World Dairy Expo will host a Dairy Symposium featuring the Dairy Business Innovation (DBI) Initiatives from across the country on Tuesday, October 3, 2023 from 8-11:30 a.m. Registration is now open.
The DBI Initiatives were established in the 2018 Farm Bill. The four regional DBI Initiatives provide direct technical assistance and sub-awards to dairy businesses to develop, produce, market, and distribute dairy products.
The Dairy Symposium at World Dairy Expo will feature a panel that includes a representative from each of the DBI Initiatives. These panelists will share how the DBI Initiatives have positively influenced their own farm, business, research, and careers. There will be time for the panelists to respond to questions.
The Dairy Symposium will conclude with an opportunity to network with each of the DBI Initiatives. The four DBI Initiatives are the Pacific Coast Coalition Dairy Business Innovation Initiative (California), Southeast Dairy Business Innovation Initiative (Tennessee), Northeast Dairy Business Innovation Center (Vermont), and Dairy Business Innovation Alliance (Wisconsin).
The Dairy Symposium is free to attend with paid admission to World Dairy Expo. For event registration, full schedule, and speaker profiles, visit DATCP's Dairy Symposium webpage.
Food Export’s 2023 Export Advisor Program is now open and accepting registrations.
The Export Advisor Program is a no-cost, year-long service providing custom assistance to help food companies kick-start or improve their strategy for export growth. This is a great program for any company that is both interested in exporting and could use support from an export consultant for market research and strategy development.
Wayne Batwin will be handling the Advisor Program for Midwest companies in 2023. Companies can learn more and register at foodexport.org.
DATCP, in collaboration with the Wisconsin Economic Development Corporation (WEDC), invites Wisconsin agribusinesses to apply for International Market Access Grants (IMAG).
Coordinated by WEDC, IMAGs provide funding to support a company’s specific export development and deployment strategy. The Wisconsin Initiative for Agricultural Exports (WIAE)* expands WEDC’s existing IMAG program by designating funds solely for agribusinesses. Applicants must be an established agribusiness that is new to exporting or is expanding into new markets; that has been operating in Wisconsin for at least one year; and that manufactures, processes, assembles, or distributes a product that has the potential to be exported.
Companies that have not completed ExporTech™ training can receive IMAG funding up to three times, with a maximum of $10,000 per grant. ExporTech™ graduates can receive IMAG funding up to six times, with a maximum of $25,000 per grant. Matching funds are required at 30 percent of the grant award. Eligible project expenses include costs associated with trade shows and ventures, marketing, promotions, consulting services, and export education.
The application period for FY24 opened on July 1, 2023 and will close on October 31, 2023.
Application materials can be requested by contacting:
Katie Ujdak, Global Trade & Investment Grants Specialist
Wisconsin Economic Development Corporation
Email: katie.ujdak@wedc.org
Phone: (608) 210-6773
The Wisconsin Agricultural Export Advisory Council (WAXC) has several webinars scheduled in the coming months.
At this time, these webinars are scheduled for:
- November 15, 2023
- January 17, 2024
For more information, visit the DATCP website.
Dates: September 27 and November 1, 2023
ExporTech™ is a program for emerging and experienced exporters to develop their strategic export plan. Over three full-day sessions, the CEO/president and senior leaders in sales/marketing, finance, and operations can join with other non-competing companies to determine your top three export markets and develop an actionable, strategic plan.
Agricultural product companies, from processed foods, grains, and mink pelts to livestock, genetics, and more, are encouraged to participate. Funding from the Wisconsin Initiative for Agricultural Exports* supports the agricultural producers and WEDC supports agricultural processors in this beneficial program.
Companies graduating from ExporTech™ see between $600,000 and $1,000,000 in average incremental exports growth one year after completing the program.
Interested in participating?
For more information, please contact:
Heidi Rabeneck, Outreach Program Manager at the University of Wisconsin-Stout
Email: rabeneckh@uwstout.edu
Phone: (715) 232-5506
The survey of dairy processors will help us to understand the barriers facing dairy product exporters, in order to better tailor our programs. We have received responses from about 10 percent of processors. We are in need of participation from those who are not exporting. Please consider participating if you are a dairy processor, whether or not you export.
From UW-Madison Associate Professor Dr. Charles (Chuck) Nicholson:
With support of the UW-Madison Dairy Innovation Hub and the Wisconsin Initiative for Agricultural Exports, we are conducting a research study on the current degree of participation by Wisconsin dairy companies and the most important barriers to entering or expanding presence in dairy export markets. We are also looking for non-exporting dairy processors. To address these issues, we have developed an online survey with questions about your company's current involvement — or lack thereof — in dairy product export markets and the opportunities and challenges associated with it. Sharing your company’s experience with dairy export markets, or your concerns about beginning exports, will provide helpful information to the development of future programs to support expansion of Wisconsin's dairy product exports.
We estimate that this survey should take 10-20 minutes to complete. All information provided will be held in the strictest confidence and will not be made available or reported to any individual or organization other than the researchers, Dr. Chuck Nicholson, and Dr. Mark Stephenson of UW-Madison. No individual company data will be reported in any form, only aggregated survey results. If you have questions or concerns regarding the survey, we are happy to discuss them.
Thank you for your assistance with this research effort.
Dr. Charles Nicholson
Agricultural & Applied Economics 442 Animal Science Building University of Wisconsin-Madison
Madison, WI 53705
Email: cfnicholson@wisc.edu
Phone: (608) 890-0924
Supported by the Dairy Innovation Hub and WIAE.*
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. The WIAE was proposed in Gov. Tony Evers 2021-23 biennial state budget.
For more information on the WIAE, sign up for email updates and visit the DATCP website.
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