 Last month, a representative from DATCP’s International Agribusiness Center (IABC) attended the Anufood trade show in São Paulo, Brazil!
Endorsed by the U.S. Department of Agriculture (USDA), Anufood offered American exporters the ability to build and strengthen business and trade opportunities with importers and distributors in Brazil’s retail, food service, food and beverage, hotel, and restaurant industries, among others. DATCP staff helped promote Wisconsin-made food products, met with local industry leaders, and attended a reception and educational briefing organized by the USDA.
Dates: June 10-16, 2023
Location: United Kingdom
Funded by the Wisconsin Initiative for Agricultural Exports (WIAE)*
The United Kingdom is Wisconsin’s sixth largest trading partner. As the UK’s planned exit from the European Union (Brexit) continues, opportunities for food, forestry, and agriculture products will increase. Wood products, feed, livestock and genetics, craft spirits and beers, organic and specialty foods, and pet foods are among the products with the strongest opportunity.
The UK mission will include buyer meetings, store visits, market briefings, and meetings with regulatory entities. The mission will be led by DATCP staff and include meetings with national and regional government officials, as well as with industry and economic development organizations. WIAE* funding will support the cost of in-country contractors providing partner searches, business meeting facilitation services, meeting costs, transportation, and market reports for up to six Wisconsin companies.
Interested in participating? Contact:
Shirley Acedo, Economic Development Consultant
Email: shirley.acedo@wisconsin.gov
Phone: (608) 419-4643
Dates: July 26, 2023
Location: Madison, Wisconsin
Food Export-Midwest will be conducting the annual Midwest Buyers Mission on Wednesday, July 26, in Madison. Position yourself and your retail and foodservice products in front of pre-qualified, experienced international buyers who continue to seek the latest food trends and products from the United States. This is your opportunity to develop and expand your business with international buyers who have expressed interest in a variety of U.S. products, including:
- Retail and food service products
- Private label
- Fresh/organic/healthy
- Sweet & savory snacks
- Frozen/chilled products
- Specialty/gourmet
Buyers' profiles can be downloaded from the registration page.
Register early, as meeting slots are scheduled on a first-come, first-served basis. Early registration deadline is May 24, 2023, with a registration fee of $325, which includes two company representatives and lunch. The final registration deadline is June 12, 2023, with a registration fee of $400. To register, visit https://www.foodexport.org/our-programs/market-entry/buyers-missions/G23MBM-WI.
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
Date: July 27, 2023 at 7:30 a.m.
Location: Online
Wisconsin cheese companies and cheese exporters can learn about the Thai market directly from importers from the country! The U.S. Agricultural Trade Office will share information on how to get your products registered in Thailand.
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
Date: September 11-14, 2023
Location: Sydney, Australia
Two booths remain within the Food Export area of the USA Pavilion at Fine Food Australia. The cost of the turn-key booth with Food Show Plus services is $6,495. Included are a furnished 9-sq-meter booth (table, chairs, info counter, barstool, shelves, trashcan), invitations to buyers, virtual consultation with an In-Market Representative prior to the show, market briefing, retail tour, trade lead qualification, and on-site assistance from an In-Market Representative, plus scheduled one-on-one meetings with qualified buyers from New Zealand.
This event is Branded Program-eligible and most of the expenses can be reimbursed up to 50%.
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
Date: October 25-27, 2023
Location: Tokyo, Japan and Seoul, South Korea
Spend a week meeting one-on-one with interested buyers in Tokyo and Seoul! There are tremendous opportunities for U.S. exporters willing and able to follow the strict Japanese product regulations and keep up with the latest trends in this market. Under the U.S.–Japan Free Trade Agreement (USJTA, effective January 1, 2020) nearly 90% of U.S. food and agricultural imports into Japan are either duty free or receive preferential tariff access. Despite escalated competition from export-oriented competitors, consumer-oriented American products continue to lead the expansion of the export market in Korea, which reflect Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS), implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
Date: October 30-November 3, 2023
Location: Bangkok and Chiang Mai, Thailand
Join DATCP in Thailand for a Wisconsin cheese brand awareness seminar and product showcase, as well as meetings with importers, site visits to retailers and food service providers, and more! The objective for Thailand events are:
- To introduce Wisconsin companies and their products to Thai importers and buyers;
- To generate awareness of artisan Wisconsin cheeses to retail, food service operators, specialty cheese shops, and other retailers;
- To increase Wisconsin companies' awareness of the Thai market, and opportunities to meet with potential Thai buyers;
- To generate Wisconsin cheese awareness to Thai consumers and trade through online and offline media.
Interested in participating? Contact:
Lisa Stout, Economic Development Consultant
Email: lisa.stout@wisconsin.gov
Phone: (608) 514-4538
The Wisconsin Cheese Maker's Association's (WCMA) export workgroup will hold its spring meeting on May 23 from 10 a.m. to 2 p.m. at the Hilton Garden Inn in Sun Prairie. The topic of the meeting will be successful trade shows and the meeting can be attended in-person or virtually.
WCMA's export workgroup meetings are open to WCMA members and non-members alike and are not limited to just those who work in dairy and cheese.
For more information or to register, visit https://www.wischeesemakersassn.org/events/.
Food Export’s 2023 Export Advisor Program is now open and accepting registrations.
The Export Advisor Program is a no-cost, year-long service providing custom assistance to help food companies kick start or improve their strategy for export growth. This is a great program for any company that is both interested in exporting and could use support from an export consultant for market research and strategy development.
Wayne Batwin will be handling the Advisor Program for Midwest companies in 2023. Companies can learn more and register at foodexport.org.
DATCP, in collaboration with the Wisconsin Economic Development Corporation (WEDC), invites Wisconsin agribusinesses to apply for International Market Access Grants (IMAG).
Coordinated by WEDC, IMAGs provide funding to support a company’s specific export development and deployment strategy. The Wisconsin Initiative for Agricultural Exports (WIAE)* expands WEDC’s existing IMAG program by designating funds solely for agribusinesses. Applicants must be an established agribusiness that is new to exporting or is expanding into new markets; that has been operating in Wisconsin for at least one year; and that manufactures, processes, assembles, or distributes a product that has the potential to be exported.
Companies that have not completed ExporTech™ training can receive IMAG funding up to three times, with a maximum of $10,000 per grant. ExporTech™ graduates can receive IMAG funding up to six times, with a maximum of $25,000 per grant. Matching funds are required at 30% of the grant award. Eligible project expenses include costs associated with trade shows and ventures, marketing, promotions, consulting services, and export education.
The application period for FY24 will open on July 1, 2023 and will close on October 31, 2023.
Application materials can be requested by contacting:
Katie Ujdak, Global Trade & Investment Grants Specialist
Wisconsin Economic Development Corporation
Email: katie.ujdak@wedc.org
Phone: (608) 210-6773
The next Wisconsin Agricultural Export Advisory Council (WAXC) meeting is scheduled to be held on September 6, 2023, starting at 9 a.m. The WAXC will also host a series of informational webinars in the next year.
These webinars are scheduled for:
- August 16, 2023
- November 15, 2023
- December 13, 2023
- January 17, 2024
For more information, visit the DATCP website.
Dates: August 30, September 27 and November 1, 2023
ExporTech™ is for emerging and experienced exporters to develop their strategic export plan. Over three full-day sessions, the CEO/president and senior leaders in sales/marketing, finance, and operations can join with other non-competing companies to determine your top three export markets and develop an actionable, strategic plan.
Agricultural product companies, from processed foods, grains and mink pelts to livestock, genetics and more, are encouraged to participate. Funding from the Wisconsin Initiative for Agricultural Exports supports the agricultural producers and WEDC supports agricultural processors in this beneficial program.
Companies graduating from ExporTech™ realize between $600,000 and $1,000,000 in average incremental exports growth one year after completing the program.
For more information please contact:
Heidi Rabeneck, Outreach Program Manager
University of Wisconsin-Stout
Email: rabeneckh@uwstout.edu
Phone: (715) 232-5506
One of the Export Expansion Grant projects supported by the WIAE* is a survey of dairy processors to understand the number of, and the barriers facing, dairy product exporters. Please consider participating if you are a dairy processor. If you know of dairy processors who may not be aware of this survey, please share the information below. The following is a message from UW-Madison Associate Professor Dr. Charles (Chuck) Nicholson:
With support of the UW-Madison Dairy Innovation Hub and the Wisconsin Initiative for Agricultural Exports, we are conducting a research study on the current degree of participation by Wisconsin dairy companies in export markets and the most important barriers to entering or expanding presence in dairy export markets. To address these issues, we have developed an online survey with questions about your company's current involvement — or lack thereof — in dairy product export markets and the opportunities and challenges associated with it. Sharing your company’s experience with dairy export markets will provide helpful information to the development of future programs to support expansion of Wisconsin's dairy product exports.
We estimate that this survey should take 10-20 minutes to complete. All information provided will be held in the strictest confidence and will not be made available or reported to any individual or organization other than the researchers, Dr. Chuck Nicholson, and Dr. Mark Stephenson of UW-Madison. No individual company data will be reported in any form, only aggregated survey results. If you have questions or concerns regarding the survey, we are happy to discuss them.
Thank you for your assistance with this research effort.
Dr. Charles Nicholson
Agricultural & Applied Economics 442 Animal Science Building University of Wisconsin-Madison
Madison, WI 53705
Email: cfnicholson@wisc.edu
Phone: (608) 890-0924
Supported by the Dairy Innovation Hub and WIAE.*
*The Wisconsin Initiative for Agricultural Exports (WIAE), a collaborative project between DATCP and the Wisconsin Economic Development Corporation (WEDC), aims to boost the export of dairy, meat, and crop products by promoting Wisconsin agricultural products in the international marketplace. The WIAE was proposed in Gov. Tony Evers 2021-23 biennial state budget.
For more information on the WIAE, sign up for email updates and visit the DATCP website.
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