OSPI NEWS RELEASE: New Logo Underscores Commitments to Equity and Learning Pathways

Washington Office of Superintendent of Public Instruction sent this bulletin at 01/06/2020 09:38 AM PST

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New Logo Underscores Commitments to Equity and Learning Pathways

OLYMPIA — January 6, 2020 — Credibility. Support. Equity. Hopefulness. The Office of Superintendent of Public Instruction’s (OSPI) brand, or its public image, is focused on these main tenets.

Today, OSPI released a new logo embracing these values — marking a significant change from the traditional schoolhouse portrayed in the agency’s previous logo.

The new logo features a warm, yellow logomark and the words “Washington Office of Superintendent of Public Instruction,” with emphasis on the last two words.

The mark contains diverging paths in the middle, representing the different paths students take while achieving their diploma. A sunrise hangs over the paths, representing hopefulness and opportunity. The paths are also supportive, holding up a child who is reaching for their future.

“Our new logo is modern, sustainable, and bright,” said Chris Reykdal, Superintendent of Public Instruction. “It showcases our values and emphasizes our commitment to supporting all students, families, educators, and communities.”

Along with the primary logo above, alternate versions of the OSPI logo will be used in some places.

Alternate 1: Acronym Mark

The acronym version of the logo contains the logomark and the acronym “OSPI.” This version will be used in locations that are short on space, and only when communicating with audiences who are familiar with the agency.

Alternate 2: Established 1889 Decorative Mark

The “established 1889” version of the logo is a decorative mark, intended to be used on the last page of presentations or reports.

OSPI maintains countless web applications, forms, reports, and other files that contain the OSPI logo. The old logo and brand may still appear on these items over the next several months as the brand is switched over.

ALL STUDENTS PREPARED FOR POST-SECONDARY PATHWAYS, CAREERS, AND CIVIC ENGAGEMENT.

Led by State Superintendent Chris Reykdal, OSPI oversees K-12 public education in Washington state. Our mission is to provide funding, resources, tools, data and technical assistance that enable educators to ensure students succeed in our public schools, are prepared to access post-secondary training and education, and are equipped to thrive in their careers and lives.

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OSPI provides equal access to all programs and services without discrimination based on sex, race, creed, religion, color, national origin, age, honorably discharged veteran or military status, sexual orientation, gender expression, gender identity, disability, or the use of a trained dog guide or service animal by a person with a disability. Questions and complaints of alleged discrimination should be directed to the Equity and Civil Rights Director, P.O. Box 47200, Olympia, WA 98504-7200, 360-725-6162 (TTY: 360-664-3631), equity@k12.wa.us.