April 8, 2024 – Starting today, the Department of Rail and Public Transportation (DRPT), is launching a marketing campaign, “Creating Connections: For the Long Haul”, aimed at showcasing the vital role of freight rail in Virginia’s transportation infrastructure. This campaign focuses on raising awareness about the efficiencies, sustainability, and economic advantages offered by freight rail transportation as well as the DRPT programs that support freight rail throughout the Commonwealth.
Through a series of multimedia components that include video, digital ads, and engaging social media content, “Creating Connections” will share the benefits of businesses with rail connectivity, innovations driving efficiency, and the environmental benefits of choosing rail over traditional modes of transport.
DRPT Director Jennifer DeBruhl expresses enthusiasm for the initiative, stating, “Virginia’s freight rail system plays a critical role in our economy, supporting businesses, creating jobs, and reducing road congestion. By highlighting the benefits of our freight rail programs and the businesses utilizing rail, we hope to inspire companies to explore the opportunities and advantages that rail transportation can offer.”
“Creating Connections” will launch with a dedicated webpage providing a wealth of information, resources, and testimonials. The public is invited to explore the site to learn more about the benefits of freight rail and its impact on Virginia’s economy and sustainability efforts.
For more information on “Creating Connections” and to stay updated on the latest resources and information, visit connectingva.org.
About “Creating Connections”
“Creating Connections: For the Long Haul” is a marketing campaign by the Virginia Department of Rail and Public Transportation (DRPT) to promote the economic, environmental, and logistical benefits of freight rail in Virginia. Through engaging multimedia content and success stories, the campaign aims to highlight the pivotal role of rail transportation in the state’s infrastructure.
DRPT's mission is to connect and improve the quality of life for all Virginians with innovative transportation solutions. The agency works with rail and public transportation stakeholders to provide service to people throughout Virginia and promotes transportation options to the general public, businesses, and community decision makers. DRPT's vision is a connected Commonwealth with an integrated multimodal network that serves every person, every business, and every need. For more information, please visit www.drpt.virginia.gov.
