Macabeo and Parellada Approved as Grape Variety Names
We recently granted administrative approval for the use of the grape variety names Macabeo and Parellada as a type designation on American wine labels. Wine bottlers may use these names, as well as other names granted administrative approval, to label American wines pending the results of any subsequent rulemaking to revise the list of approved grape variety names provided in the TTB regulations at 27 CFR 4.91.
Use of the Word ‘Clean’ in Alcohol Beverage Labeling and Advertising
 We continue to receive inquiries about the meaning of the word “clean” when used in the labeling and advertising of alcohol beverages subject to the Federal Alcohol Administration Act (FAA Act). TTB regulations do not define the word “clean,” and we do not have standards for the use of the term on labels or in advertisements.
Consumers should not interpret the term as meaning that the beverage is organic or has met other production standards set by TTB. Instead, we review both labels and advertisements in their totality to determine if they create a misleading impression.
In some cases, when the term "clean" is simply used as a descriptor of the taste of a beverage, TTB considers it puffery. For example, “X winery makes a clean, crisp wine.”
In other cases, the term is used together with other language to create the misleading impression that consumption of the alcohol beverage will have health benefits, or that the health risks otherwise associated with alcohol consumption will be mitigated. For example, “X malt beverage is clean and healthy” or “Y vodka’s clean production methods mean no headaches for you.” We would consider the use of the term "clean" in these examples to be misleading health-related statements, which are prohibited under the FAA Act.
TTB Joins White House in Celebrating Pride Month
This June, we celebrate Lesbian, Gay, Bisexual, Transgender, Queer and Intersex (LGBTQI+) Pride Month.
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