FY23 TTB Annual Report Now Available!
Each year, TTB issues an Annual Report to communicate relevant program performance and financial information to our stakeholders, and the FY 2023 Annual Report is now available!
The report highlights our program accomplishments and explains any challenges as we work toward meeting our strategic goals and objectives. The report also provides financial information on Bureau operations by major program. This combination of the Bureau's program performance and financial information in a single document lends accountability and transparency to how TTB uses our funding to return value to American taxpayers.
Frequently Asked Question: How Does TTB View Social Media Influencers in the Context of Alcohol Beverage Advertising?
TTB advertising regulations apply to advertisements published, disseminated, or caused to be published or disseminated by an industry member directly, indirectly, or through an affiliate. Accordingly, if an industry member causes a social media influencer (for example, by payment or other thing of value) to create content that advertises the industry member, its brand, or a specific product, TTB would consider such content as an advertisement under 27 C.F.R. §§ 4.61, 5.232, and 7.232. Accordingly, such advertisements must contain all mandatory statements required by the regulations (in §§ 4.62, 5.233, and 7.233). Additionally, the regulations regarding prohibited practices or statements (in §§ 4.64, 5.235, and 7.235) also apply.
See FAQ AD8 and TTB Industry Circular 2022-2, Use of Social Media in the Advertising of Alcohol Beverages for more information.
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