Health Claims in Advertising – Mitigating Health Consequences
We've noticed an increasing number of alcohol beverage advertisements (including company websites and social media accounts) that are suggesting a relationship between alcohol beverage consumption and purported health benefits or effects. We'll be focusing on this area in the next few issues of our weekly newsletter.
We remind industry members that TTB advertising regulations prohibit any health-related statement that is untrue in any particular or tends to create a misleading impression as to the effects of alcohol consumption on health.
Examples of unsubstantiated advertising statements suggesting that consuming a particular alcohol beverage will mitigate health consequences typically associated with alcohol consumption include:
- “No headaches”
- “Hangover free”
- “Diabetic friendly”
2 New Wine Treating Materials Approved
We've granted administrative approval, pending rulemaking, for the use of pea protein as a fining agent and to remove off flavors from wine and juice, with an authorized usage rate not to exceed 0.5 g/L (50 g/hL). We’ve also expanded the authorized use of chitosan to now include the removal of off flavors from wine and juice. The authorized usage rate for chitosan has not changed and must not exceed 500g/hL of wine.
You’re able to use the approved treatments at your winery without filing an application with us, as long as you meet any listed limitations. Administrative approval applies only to wine distributed domestically and does not imply the treatment's acceptability in foreign markets.
We periodically grant administrative approval to new wine treating materials and processes that we've determined are consistent with good commercial practice (see 27 CFR 24.250). Keep in mind, we may remove treatments from the approved list based on future rulemakings, so check Wine and Juice Treating Materials and Processes for Domestic Wine Production at TTB.gov regularly to find the up-to-date status of administratively approved wine materials and processes.
To see all the administrative approvals we've granted, visit Wine and Juice Treating Materials and Processes for Domestic Wine Production at TTB.gov.
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