Updates from Hong Kong: August, September and October 2024 

Welcome to the latest edition of our newsletter! As we wrap up a busy summer and fall here in Hong Kong, we’re excited to bring you a mix of inspiring events, growth opportunities, and industry highlights from the past few months. From fintech innovation to the U.S. Pavilion's success at Cosmoprof Asia, we’ve been busy connecting U.S. businesses with key opportunities in this dynamic region. Looking ahead, we have even more exciting events in store—from the AIRC conference to the SelectUSA Investment Summit. I hope you’ll find these updates both informative and energizing as we continue working together to drive success.

Upcoming Commercial Service Events

U.S. Commercial Service Advocacy Center Webinar, December 10, 2024

U.S. companies that are bidding on government tenders will find help through our Advocacy Center. Discover this vital support in an upcoming webinar, where attendees will learn how the U.S. government helps advocate for U.S. firms to win government tenders. This webinar is primarily aimed at American businesses in Hong Kong, Macau, and China.

The session will feature Kyle Sullivan, Vice President of Business Advisory Services at the U.S. China Business Council. Don’t miss this chance to enhance your global business presence and connect with key market players. Register here.

Go West, January 6-9, 2025

We are inviting travel and tourism professionals to participate in the Go West Travel Summit in Palm Springs, California.  This premier event, scheduled for January 6-9, 2025, focuses on fostering connections, sharing insights, and promoting sustainable tourism practices.

Delegates are invited to join the marketplace to find new attractions and partners to work with. Take advantage of worldclass events coming to the U.S., especially in the arena of sports such as the 2026 FIFA World Cup and 2028 Olympics.

With Palm Springs' stunning backdrop, participants can also participate in numerous familiarization trips to learn more about the region’s unique attractions and outdoor activities. Whether you’re a destination marketer, travel planner, or hospitality professional, the Go West Travel Summit is the ideal platform to inspire collaboration and growth in the travel industry. Please contact Natalie Tong to learn about the conference.

MD&M West 2025, February 4-6, 2025

We are kicking off recruitment for healthcare professionals to attend MD&M West 2025.  Taking place in Anaheim, California from February 10-12, 2025, the show is celebrating its 40^th year by heralding a new era by merging it with 4 other legendary shows; - ATX West, D&M West, Plastec West and WestPack.

MD&M West is an essential destination for anyone involved in the cutting edge medical device sector, providing the insights and connections necessary to thrive in a rapidly evolving industry. Please contact Natalie Tong for more information.

PROMAT 2025, March 17 – 20, 2025, Chicago

ProMat is one of the biggest trade shows in North America, for everything related to logistics and supply chain solutions. Because ProMat is a proud participant of the U.S. Department of Commerce’s Trade Event Partnership Program, Hong Kong companies that join our delegation can benefit from complimentary passes, dedicated assistance, networking opportunities, and access to exclusive tours.

If you would like to know more, please reach out to Michael.Wajntal@trade.gov (based in Hong Kong).

Design & Construction Trade Mission, March 24 – 28, 2025, Hong Kong, Taipei, Ho Chi Minh City

U.S. companies in the Design & Construction and EnviroTech industries are invited to join a trade mission to Southeast Asia, comprising of 3 stops: Hong Kong, Taipei, and Ho Chi Minh City. The mission will allow participants to explore business development opportunities, develop meaningful connections with local stakeholders, and potentially win business contracts. We will focus on the following subsectors: safety, sustainable materials, retrofitting, construction robotics, automation and digitalization, green building and environmental technologies.     

If you would like to know more, please contact Frantz.Eyssallenne@trade.gov or at +1-469-424-7212.

NAB Show, April 6-9, 2025

The NAB Show 2025 is one of the leading events for cutting-edge innovation, industry trends, and networking opportunities in the media, entertainment, and technology sectors. Taking place in Las Vegas, this premier global event will showcase the latest advancements in broadcasting, digital media, content creation, and distribution technologies.

Why Attend?

• Explore Emerging Technologies: Discover the future of AI, 5G, AR/VR, cloud computing, and more, with hands-on experiences and expert-led sessions.
• Innovative Product Showcases: Get an exclusive look at the latest products and solutions shaping the future of content production, media management, and broadcasting.
• Networking Opportunities: Meet industry leaders, influencers, and key decision-makers from around the world. Build connections that will fuel your career and business growth.

Whether you're in broadcasting, filmmaking, streaming, or digital content creation, the NAB Show 2025 is the place to be to gain knowledge, discover innovations, and be inspired by the brightest minds in the industry. Please reach out to Deputy Senior Commercial Officer, Paul Frost for more information.

2025 SelectUSA Investment Summit, May 11-14, 2025

The 2025 SelectUSA Investment Summit returns to National Harbor, Maryland (near Washington, DC) May 11 – 14, 2025. It is the biggest foreign investment event of the year, where companies can connect with thousands of investors, companies, economic development organizations (EDOs), and industry experts. If investing in the U.S. is on the horizon, take advantage of this event to get the support your company needs.

Register today and take advantage of the Early Bird Rate: USD $999. The application deadline is December 30, 2024. Click here to Apply.

The U.S. Commercial Service will be hosting training sessions leading up to the Investment Summit and to stay abreast, please reach out to Boris Meyer and Nicole Yan.

Recent Highlights

Themed Entertainment Association Certified Trade Mission, September 11, 2024

This exclusive event provided a unique platform for leading professionals, such as theme park operators, casino operators, hotel chains, to meet with members of the Themed Entertainment Association (TEA), fostering collaboration and driving innovation in the sector.

The mini trade show served as a meeting point for U.S. companies to showcase their cutting-edge products and solutions, while also allowing local industry leaders in Hong Kong and across Asia to explore new opportunities in immersive experiences, attraction design, and entertainment technologies. By bridging U.S. expertise with Hong Kong’s growing entertainment scene, the event not only highlighted the region’s role as a global entertainment hub but also paved the way for new partnerships and collaborations that will shape the future of themed attractions and immersive entertainment worldwide.

U.S. Fintech Trade Mission to Hong Kong and Thailand, Oct 28 – Nov 1, 2024

A dynamic delegation of U.S. fintech companies made their mark at Hong Kong Fintech Week 2024, bringing fresh innovation and an entrepreneurial spirit to one of Asia's leading fintech hubs. The event served as a springboard for these companies to explore new opportunities for market expansion, with many setting their sights on Hong Kong as a gateway to the broader Asian market.

Through high-level meetings, thought leadership discussions, and exclusive networking events, the U.S. delegates engaged with key stakeholders, from regulators to potential business partners, sharing insights on the future of digital banking, blockchain, AI-driven finance, and cross-border payments. The Hong Kong segment provided an unparalleled platform for collaboration and growth, enabling U.S. fintechs to build strategic alliances, gain a deeper understanding of Asia’s financial landscape, and unlock new business opportunities in one of the world’s most dynamic markets. The success of the U.S. delegation during Hong Kong Fintech Week 2024 marks a significant milestone in strengthening global fintech connections and fostering cross-border innovation.

U.S. Pavilion Shines at Cosmoprof Asia 2024

U.S. beauty companies made a powerful return to Cosmoprof Asia, held November 13–15, 2024, at the Hong Kong Convention and Exhibition Centre. As Asia’s largest beauty trade show, Cosmoprof Asia hosted over 2,400 exhibitors and drew 60,000 attendees, providing an essential platform for global networking.

At the opening ceremony, U.S. Consul General Gregory May highlighted Hong Kong's role as a regional cosmetics hub and commended U.S. companies for their commitment to this dynamic market. Through the U.S. Commercial Service Hong Kong’s Trade Events Partnership Program (TEPP), American exhibitors connected with buyers from 13 countries across Asia-Pacific, Australia, and the Middle East. Additionally, an exclusive networking reception at the U.S. Consul General’s Residence introduced seven California companies, recipients of the State of California Trade Grant, to key buyers. The U.S. Commercial Service Hong Kong was proud to support these initiatives, showcasing American innovation and fostering impactful partnerships in APAC.

Enrollment Management Association – US Boarding Schools Fair, Nov 13, 2024

This event was co-organized by the Enrollment Management Association (EMA), a professional organization in the United States focused on promoting student success through effective enrollment management practices. EMA provides resources, training, and networking opportunities for professionals involved in secondary education admissions, financial aid, and student services.

On November 13, thirty-one U.S. boarding schools participated in the fair at the Kowloon Shangri-La Hotel in Hong Kong. The event offered a unique opportunity for schools to connect with local education agents and discuss student recruitment for studying in the U.S. During the fair, schools engaged in private 20-minute one-on-one sessions with various agents, gaining insights into the landscape of Hong Kong students and their institutions. The fair also provided U.S. schools with an opportunity to connect with potential partners in Hong Kong.