|
 |
|
Attracting Chinese Tourists to US Destinations and Opportunities for the US Travel Industry
|
Want to Attract More Chinese Visitors to Your Destination?
Join our upcoming webinar to learn how to tap into the growing demand from Chinese travelers!
Travel demand from China is soaring, with the USA welcoming 1.1 million visitors from China in 2023—a significant increase from the previous year. However, this rebound is still only a fraction of pre-pandemic levels. In 2019, China was the largest outbound travel market, with visitors to the U.S. spending more than any other nationality—over $5,000 per visitor. This year, 85% of Chinese travelers plan to spend even more on travel, well above the global average of 65%.
With rising incomes and the growing trend of multiple international trips per year, Chinese travelers are expanding their destinations beyond the most common gateway cities. To capture this demand, destination marketers and travel professionals must understand Chinese travelers' preferences and how to promote unique local experiences.
Don’t miss your chance to learn more about attracting these high-spending travelers to your destination!
📅 Join our webinar on one of the following dates:
- November 13, 3:00 PM PST (6:00 PM EST)
- November 14, 7:00 AM PST (10:00 AM EST)
|
|
 ITB China - Trade Event Partnership Program
May 27 - 29, 2025
The U.S. Commercial Service is partnering with ITB China and we look forward to welcoming you at the show. ITB China is the leading B2B-exclusive trade show with a focus on the Chinese Travel Market. ITB China in Shanghai, brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. IBT provides various networking events and a matchmaking system to enhance networking and maximize business opportunities. The 3-day event taking place at the Shanghai World Expo Center will allow U.S. destinations, attractions, hotels, and MICE visitors to meet with a diversity of Chinese buyers.
International Trade Administration Travel & Tourism Resources
The International Trade Administration offers a range of industry expertise and business development opportunities for U.S. travel and tourism organizations including travel and tourism statistics, market intelligence, and trade events leveraging our National Travel and Tourism Office (NTTO) and the U.S. Commercial Service’s worldwide network located in 100 offices nationwide and in more than 80 international offices.
Mindi Hertzog
Global Team Leader for Travel & Tourism
Mindi.Hertzog@trade.gov
US Commercial Service Global Tourism Team
National Travel & Tourism Office
Find your local International Travel and Tourism Expert
Country Commercial Guides
*NEW* Country Traveler Profile Monitor
Industry Research
|
|
|
|
