Franchise Industry Global Newsletter - 2021 Second Quarter Edition

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U.S. Commercial Service
2021 Second Quarter Bulletin

Featured Events


June 15 - 16, Connecting you with Vietnamese franchisees online

Vietnam remains an attractive destination for franchised businesses. With its positive economic growth rate last year and population, the future of franchising is promising in Vietnam. Through the virtual trade mission, U.S. franchisors will be able to pitch their brands, meet with vetted local investors, and learn about the franchise industry.

Why Vietnam?

  • Population of nearly 97 million
  • Middle class reached 33 million in 2020, accounts for >50% of country’s total consumption
  • 262 franchise foreign brands registered in Vietnam as of June 2020
  • 15-20 % growth of  franchises entering the market between 2015-2019
  • Growth slowed to 8-12 percent in 2020 and is expected to rebound in 2021 and beyond
  • Current opportunities are in the food and beverage, education, health and nutrition, business services, hospitality, fashion, beauty and skin care, entertainment, and convenience stores

Participate and Register:

  • Country Briefing and the commercial climate with staff & experts in Vietnam.
  • Vetted international matchmaking & virtual Introductions with potential franchisees in Vietnam.

Cost per registrant - Company size determined by using SBA table of size standards.

  • Small enterprises - $1,000
  • Medium enterprises -$2,400
  • Large enterprises - $3,500

Question?   Email, Thao Nguyen or Eric Johnson

register now

FEP Logo

Sept. 26-29, 2021  Paris, France

The Franchise Expo Paris will include a special USA Pavilion in the International pavilion area. This leading franchise show in Europe in 2019 had 400 exhibitors and 35.000+ visitors including almost 3.000 international visitors from 101 countries.  Sixty five percent of the international visitors had a franchising or Master franchising project. Contact Michelle Bonina, for more details. 



SEPT 24-25, 2021, NEW YORK CITY, NY

Join thousands of entrepreneurs and future business owners at the International Franchise Expo, the largest franchise expo in the country that reaches all industries. The International Franchise Expo is part of the Trade Events Partnership Program facilitated by the U.S. Commercial Service.

This annual 2 day International Franchise Expo features up to 400 franchise exhibitors, with investments ranging from $5,000 to $1M+ and a wide range of product categories.  Visitors have the opportunity to meet face-to-face with executives from exhibiting franchisors and to also attend in-depth conference programs, as well as free seminars.  Franchising is a strategy proven to grow businesses quickly in over 75 different industries, and as such the opportunities at IFE cover multiple markets and industries. 

The 2021 International Franchise Expo is planned for both in-person and virtual attendance, providing greater flexibility around travel and the current environment.                                             

  • The U.S. Commercial Service (USCS) will return this year to recruit foreign delegations to attend a planned in-person event, and exhibiting U.S. franchisors will have an opportunity to meet the prospects from different countries.
  • The USCS will be available for export trade counselling in the International Trade Center and will assist further introductions.

MFV Expositions and the USCS Global Franchising Team are jointly planning this event as an in person expo with a virtual component. Contact  Sheila Fischer at MFV Expositions, or Eric Johnson at U.S. Commercial Service for more details.

Find us at these Events

  • EXPOFRANQUICIA, in partnership with Costa Rica Chamber of Commerce, a Virtual Franchise Fair with one year display opportunities to identify client and investor interest. For details contact Emilio Cordoba

  • May 27, 2021. Franchise Fair in Sweden. This inaugural Franchise Virtual Fair is being organized by the Swedish franchise consultant Franchise Group.  This one-day event is the first virtual event dedicated to franchising opportunities in Sweden. More details here.

Contact Eric Johnson if you need more information on these events.

Franchise Webinar Series

Recent Event Summaries

GERMANY:  In February, the U.S. Commercial Service staff in Berlin, Germany, Sabrina Leipold and Brittany Banta, coordinated an Outlook for the Franchise Industry in Germany, 2021.  Speakers from the Embassy and private industry were featured, all of who were also key figures during the franchise trade mission stop in November 2019. The twenty-six companies that attended said it provided very helpful information. 

Australia/New Zealand:  In March, U.S. Commercial Service Staff Members John Kanawati, Sydney Australia; Eric Johnson, Atlanta USEAC; and Ian Walker, Auckland New Zealand; were featured speakers on a Outlook for Franchising in Australia and New Zealand, 2021 program along with seven private industry speakers from the Oceania region. The over forty participants gave incredibly positive reviews on the program.

Ukraine:  In April, U.S. Commercial Service staff in Kiev, Ukraine, Olga Vashchenko, Ilona Shtrom, and Sean Timmins,  coordinated the Franchise Market Overview Best Prospects for U.S. Franchisors in Ukraine. They noted it was a very successful first of its kind event in the Ukraine. 

Philippines: In April, Franchise Team Leader, Eric Johnson, presented to Philippine investors during a virtual program, Select USA & the Philippines 2021:  Welcoming Philippine Brands to the United States.  The presentation focused on alignment of the U.S. franchising industry, market entry strategies utilizing details of the 2021 International Franchise Expo, a U.S. Dept. of Commerce 2021 Trade Event Partnership program event.  

Franchise News

New Edition of Global Franchise Regulation Update, (Feb. 2, 2021 edition
Source: Lathrop GPM

New Franchise Openings


Dominio's Pizza, with over 17,100 pizza outlets across the world, is set to commence operations in Ghana with the first two stores opening in the capital of Accra.


IFA Corner

May 4-6, IFA Legal Symposium

Contact Haider Murtaza for more details

Stephanie Delgado

Meet the U.S. Commercial Service Franchise Specialist:
Stephanie Delgado Vera, Commercial Assistant
U.S. Dept. of Commerce | International Trade Administration
U.S. Embassy Bogota, Colombia

Stephanie Delgado joined the US&FCS in January 2021. Stephanie will be the franchising sector lead for Colombia and is now actively promoting beauty and food concepts to the Colombian market. Stephanie is committed to showcasing the American Franchise sector in Colombia, and is coordinating a Franchise Webinar for mid-August 2021. Prior to joining US&FCS, Stephanie worked for the Department of International Trade at the British Embassy and AmCham Colombia.  We welcome Stephanie into the Franchising ecosystem!  

If you are interested in the Colombia market, please be sure to reach out to your local office.

Contact your local International Trade Franchise Specialist for assistance
in using U.S. Commercial Service for your
franchise export expansion efforts. 

Resources and Export LInks

Franchise Industry Page

Franchise Top Markets Report

Franchise Resource Guide

Exporting Basics Videos

Country Commercial Guides cover 125 international markets by the U.S. Commercial Service

STEP Funds (Grants available to U.S. SMEs looking to Export Internationally) 


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