Peru

Fueled by strong economic growth, and a pro-investment government led by newly-elected President Pedro Pablo Kuczynski, the Ministry of Health (MINSA- Ministerio de Salud) expects the country to reach universal health coverage by 2021.

Peru is the eighth most populous country in the Americas region with a population of 30.7 million inhabitants and an average life expectancy of 73.7 years. About 2.1 million people, or 6.8% of the total population, in Peru are 65 or older. There is a demand for quality elder care and treatment for cancer, cardiovascular diseases and diabetes. In addition, the rising middle class in and around Lima has led to an increase in the urban population with higher expectations from their healthcare providers and who are willing to pay for it.

Since the U.S.-Peru Trade Promotion Agreement (PTPA) came into force in 2009, the majority of medical devices/equipment and pharmaceuticals enter Peru duty-free, provided a U.S. certificate of origin is presented to Peruvian customs.

U.S. companies must register their products in Peru by partnering with a local distributor who has the ability to register through the Dirección General de Medicamentos, Drogas e Insumos (DIGEMID). Aside from obligatory registration, working with a local distributor is beneficial due to Peruvian preferences to buy locally from someone who can provide after-sales services. U.S. manufacturers should maintain close contact with end-users and provide training and demonstrations so that they can familiarize themselves with the equipment.

To succeed in the Peruvian market, U.S. firms should offer competitive pricing. Modern technology with strong post-sales technical and parts support is well received. All marketing materials and product information should be provided in Spanish.

Webinar

This webinar will provide an overview of the current state of the healthcare/medical device market in Peru. Peru’s healthcare sector is expected to grow 8.6% from 2014-2019, up from 7.6% in 2009-2014. The Ministry of Health (MINSA-Ministerio de Salud) expects the country to reach universal health coverage by 2021. Additionally, opportunities around TECNOSALUD, the largest medical convention in Peru (and the second largest in South America after Hospitalar in Sao Paulo), will be discussed. The next TECNOSALUD Trade Show is schedule to be held in Arequipa, Peru from 4-6 September 2019 and is expected to gather over 250 exhibitors and be attended by more than 17,000 qualified professionals from the health care sector. TECNOSALUD will be an opportunity to get connected with decision making representatives from the Ministry of Health, the Social Security Program (ESSALUD) and the regional governments.

• Date: July 18, 2019
• Time: 1PM ET/12PM Central
• Register: here
• Cost: Free

For more information contact: Gustavo.Romero@trade.gov, Christina.Parisi@trade.gov, or Taylor.Little@trade.gov

Trade Show

The U.S. Department of Commerce is offering complimentary services, exclusive to U.S. exhibitors at AACC 2019, the 71^st AACC Annual Scientific Meeting & Clinical Lab Expo. 

U.S. Commercial Service Programs Offered:

Global Market Insight Program (GMIP): Present products/services to U.S. Commercial Service international industry specialists from U.S. Embassies and Consulates (August 7th & 8th)

Market Intelligence Meetings (Showtime, B2G):  Pre-scheduled one-on-one meetings with U.S. Commercial Specialists from U.S. Embassies and Consulates to learn more about the market

Biz Connect (B2B):  Let us help you connect with hundreds of international buyers before, during, and after AACC with our B2B program.

• Date: August 7-8, 2019
• Cost:  Free
• Register: here

For more information regarding the Department of Commerce International Buyer Program activities at AACC please contact Margaret.Gottlieb@trade.gov or Sally.Pacheco@trade.gov.

Webinar

If your company is a global supplier of eldercare products, technology or services that wants to meet with targeted Asia Pacific distributors, retailers, and buyers such as hospitals, retirement homes, assisted living facilities and hospices, care givers, therapists, and end-users—this opportunity is for you!  

Join us for this free webinar to receive a market briefing on Asia’s Silver Industry and to learn about the opportunity to join the U.S. Pavilion at the ELDEX (Eldercare Exhibition & Conference) event taking place in Singapore, November 8-10 2019.

• Date: July 25, 2019
• Time: 12PM ET/9AM Pacific
• Cost: Free
• Register: here

Trade Show

Join our USA Pavilion at Asia's most dedicated exhibition for the rapidly growing eldercare industry.  The show will provide opportunities to companies in the following eldercare verticals: Lifestyle & Wellness, Architecture & Fittings, Healthcare & Rehabilitation, Technology, Digital & IT, Finance, Insurance & Other Services, The Great Beyond (death care sector). 

USA pavilion participants receive:

- Pre-Show promotion to distributors across Singapore.

- Recruitment of ELDEX visitors to participant’s booth.

- Promotion to ELDEX to associations and multipliers domestically and in the Singapore region

- Discounted exhibition space with signage, power, and more!

• Date: November 8-10, 2019
• Cost: Starting at $4,320 for a 9 sqm booth

For more information click here.

To register contact Tricia.McLain@trade.gov

Trade Show

Reserve your spot at Medica 2019 CEO Program to get your healthcare company into International Markets!

The CEO program is perfectly suited to provide your company with a customized experience at the world’s largest medical fair and provide the essentials to help you accomplish your goals onsite. Additionally, the space is supported by the U.S. Department of Commerce and has all the amenities of a full-fledged office right on the show floor. The Medica CEO Program includes A multi-lingual personal assistant/interpreter assigned to each participating company; a meeting table/private room; a receptionist; office services (computer, printer, copier, etc.); and an on-site refreshment area. Additionally CEO Participants receive entry into the Medica Exhibitor catalogue, year round promotion, and participation in our healthcare team programs including B2B matchmaking, meetings with market specialists and more. 

• Dates: November 18-21, 2019
• Where: Dusseldorf, Germany
• Cost: $6,200 for a table

For more information click here or contact: Michael.Grossman@trade.gov or Anette.Salama@trade.gov