Find Out How to Access Brazil's Healthcare Market

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U.S. Commercial Service Global Healthcare Team

The U.S. Commercial Service Offers Opportunities to Help You Access Brazil's Healthcare Market


Webinar: How to Access the Healthcare Market in Brazil



The largest market in Latin America, Brazil's economic recovery is underway with GDP growth projected at 2-3%. The new Bolsonaro administration is discussing generally more open market policies.


Brazil has a solid, growing, though sometimes challenging healthcare market. The healthcare sector is expected to see growth of 7% in 2019. Brazilian healthcare expenditures account for approximately 8.5% of the GDP. In a period of three years, the Government of Brazil will reportedly invest more than US$2 billion to digitalize all basic care units in the country. Both the public and private healthcare markets offer significant opportunities. Anvisa, the National Agency for Sanitary Surveillance (Brazil's FDA), has substantially reduced the timeframe to register new products and has made great strides in incorporating international best practices and standards into the regulatory system.


Featured speakers include:

  • Trends for Healthcare Market Medical DevicesGuilherme Hummel, EMI Head Mentor 
  • New policies and Market Opening Opportunities for Health IT  -Brazilian Society for Healthcare Informatics (SBIS)
  •  Regulations for Medical DevicesPatricia Verrone, Registration Manager, Vera Rosas
Register Now


  • What: Webinar conducted at your desk
  • Date: March 19, 2019
  • Time: 1:00PM Eastern/10:00AM Pacific
  • Cost: $25* 

*Once registered, you will receive a recording of the webinar if you are unable to make the live program.


For more information, please contact: Tricia McLain, U.S. Commercial Service, Northern New Jersey.


Trade Show: Hospitalar - Explore Latin America's Strong Market Demand and Opportunities


Hospitalar logo

The 26th annual edition of HOSPITALAR takes place May 21-24, 2019 in São Paulo, Brazil. Recognized as the leading trade fair in the Americas, HOSPITALAR is considered the most important show in the healthcare sector for both Brazilian and Latin American markets. The fair offers a platform to launch new technologies, health IT solutions, and services for hospitals, health clinics, and laboratories.


New this year—the U.S. Department of Commerce is pleased to announce that Hospitalar has received Trade Fair Certification putting the support of the Department behind the show and U.S. exhibitors at the show.


The U.S. Commercial Service is offering two special services at HOSPITALAR 2019:


  • One-on-One “Show Time” Counseling: Meet with regional healthcare industry specialists from South American markets to assess your market potential.
  • Gold Key Matchmaking Service (GKS): Utilize our customized business matchmaking program to find a Brazilian partner.  Complete a company questionnaire in advance of the show and our healthcare specialists will evaluate your application and determine next steps.


For more information, please contact: LeeAnne Haworth, U.S. Commercial Service Pittsburgh, Tricia McLain, U.S. Commercial Service, Northern New Jersey, and/or Jefferson Oliveira, U.S. Commercial Service São Paolo.