|
View as a webpage
|
Global Healthcare News and Opportunities
December 2018
|
|
The U.S. Commercial Service has a network of international trade experts in over 75 U.S. cities and 75 countries to help U.S. companies sell their products and services in global markets. Visit our website to find a healthcare market specialist near you.
|
|
This month's "Spotlight" focuses on healthcare IT opportunities in Europe, includes a market overview and an upcoming trade event related to the sector.
|
Market Overview
 Market Spotlight: Health IT Opportunities in Europe
Europe is a diverse region that includes large and small, advanced, and transition economies. The EU, when viewed as a single entity, is the United States’ largest trading partner, importing more than $191 billion (over 19%) of all U.S. goods exports in 2017. Annual healthcare spending tops $1.85 trillion (compare to $3.3 trillion in the United States), and medical and pharmaceutical imports from the United States were worth more than $50 billion. The market for health IT solutions in Europe is growing rapidly; though reliable statistics are not available for all markets, the estimated annual compound growth rate is around 15%.
In the next five to ten years, digitization in the European healthcare space will gain speed rapidly. Specific opportunities will vary significantly between markets, but there are a few general aspects to consider.
First, nearly every country in Europe has or plans to roll out a national public “Electronic Patient/Health Records” system. Second, because the level of digitization in the region is uneven, both within and between European countries, there are significant opportunities in the digitization of hospital records and activities. U.S. exporters can learn more about specific health IT opportunities in Europe here.
The European market for health IT holds significant opportunities in every subsector for U.S. exporters. Though the market is both diverse and challenging, with the right strategy and sufficient preparation U.S. exporters stand to reap real benefit from an expansion into this region.
|
For more information about the Health IT opportunities in Europe and other markets around the world, view our 2019 Healthcare Technologies Resource Guide, and contact your local U.S. Commercial Service Healthcare Sector Specialist for assistance.
HIMSS2019 | Orlando, Florida | February 11-15, 2019
Trade Show
Meet one-on-one with U.S. Commercial Service Health IT Lead for Europe Marta Haustein and Healthcare Specialists from Brazil, Canada, European Union, Germany, Russia and Ukraine. Through these meetings, you’ll receive a market assessment for your company, learn about upcoming marketing opportunities, and discuss/plan your international growth strategy with our trade experts who have helped many U.S. companies achieve success over the years.
You can also meet with our domestic Trade Specialists and Healthcare Policy Specialist for information on doing business globally, U.S. government export promotion resources, and advice on addressing trade barriers and market access issues.
Participation is complimentary but pre-registration is required. To register, please visit our site here.
If you have questions or need assistance with registering, please contact Carey.Esslinger@trade.gov, Mindi.Hertzog@trade.gov, or Pompeya.Lambrecht@trade.gov.
|
|
|
Ukraine: eHealth Opportunities | Your Computer | December 4, 2018
Webinar
Ukraine’s economy is among the largest in Eastern Europe with significant potential for growth: anticipated 3% GDP growth in 2019-2020. On January 1, 2018, healthcare reform laws came into force in Ukraine. This marks the first step of the transformation of the post- Soviet stagnating health system into a Western-style, health insurance-based one.
With the support of international partners, the eHealth Project Office has developed the functionality that was required by the Ministry of Health of Ukraine to initiate the healthcare reform. The State-Owned Enterprise (SoE) “Electronic Health” was created to further the development and implementation of eHealth. The National Health Service of Ukraine (NHSU), a new central executive body, became functional in April 2018 to manage the financial system of healthcare in Ukraine. The only option to work with NHSU is via the eHealth system.
The webinar will give you an overview of the Ukrainian healthcare market and will highlight:
- emerging opportunities in the Ukrainian market with the development of healthcare reform,
- the model, development, and integration of the eHealth System in Ukraine, and
- emerging opportunities with the development of digital infrastructure in clinics and laboratories.
Join us to hear the following featured speakers:
- Dan Matsui, PhD, CEO of the State Enterprise Electronic Health
- Vladyslav Kostyk, Business Development Director of the State Enterprise Electronic Health
- Oksana Movchan, National Health Service of Ukraine Strategy Advisor
-
Date: December 4, 2018
-
Time: 11:00 a.m. Eastern/8:00 a.m. Pacific
-
Where: Webinar
-
Cost: $25
-
Register here
For more information contact Olena.Stephanska@trade.gov or LeeAnne.Haworth@trade.gov.
|
Upcoming Events and Trade Missions
The following events, organized by geographic region, are supported by the U.S. Commercial Service. Search our complete list of trade events here.
|
Hospitalar 2019| Sao Paulo, Brazil | May 21-24, 2019
Trade Show
Join the U.S. Commercial Service at the 26th edition of HOSPITALAR in Sao Paulo, Brazil on May 21-24, 2019. Recognized as the leading trade fair in the Americas, HOSPITALAR is considered the most important show in the healthcare sector for both Brazilian and Latin American markets. The fair offers a platform to launch new technologies, solutions, and services for hospitals, health clinics, and laboratories. HOSPITALAR is a multi-sector trade fair featuring 1,200 Brazilian and international exhibitors and 85,000 visitors from 50 countries.
-
Dates: May 21-24, 2019
-
Where: Sao Paulo, Brazil
For more information contact: Jefferson.Oliveira@trade.gov, LeeAnne.Haworth@trade.gov, Tricia.McLain@trade.gov or Ryan Klemm, Sr. Business Development Manager for Messe Dusseldorf North America at rklemm@mdna.com
International Dental Show | Cologne, Germany | March 12-16, 2019
 Trade Show
IDS in Cologne is the world’s leading trade show and largest biennial international fair for dental equipment. In 2017, the event hosted a new record of 2,305 exhibitors from 59 countries. Approximately 155,000 trade visitors from 157 countries attended the show, up 12% over the 2015 event.
In 2019, the show expects to surpass the 2017 results, with some +200 U.S. exhibitors in two North American Pavilions (Halls 4.2; 2.2) recruited by Cologne Trade Shows (CTS) in Chicago and the Dental Trade Alliance (DTA).
-
Dates: March 12-16, 2019
-
Where: Cologne, Germany
For more information, visit www.ids-cologne.de or contact Uta Kirst.
|
Medica | Dusseldorf, Germany | November 18-21, 2019
 Trade Show
Reserve your spot at Medica 2019 CEO Program to get your healthcare company into International Markets!
The CEO program is perfectly suited to provide your company with a customized experience at the world’s largest medical fair and provide the essentials to help you accomplish your goals onsite. Additionally, the space is supported by the U.S. Department of Commerce and has all the amenities of a full-fledged office right on the show floor. The Medica CEO Program includes A multi-lingual personal assistant/interpreter assigned to each participating company; a meeting table/private room; a receptionist; office services (computer, printer, copier, etc.); and an on-site refreshment area. Additionally CEO Participants receive entry into the Medica Exhibitor catalogue, year round promotion, and participation in our healthcare team programs including B2B matchmaking, meetings with market specialists and more.
-
Dates: November 18-21, 2019
-
Where: Dusseldorf, Germany
-
Cost: $6,200 for a table
For more information: David.Edmiston@trade.gov or Anette.Salama@trade.gov
|
Tradewinds Indo-Pacific Forum and Mission 2019 | New Delhi, India | May 6-13, 2019
 Trade Mission and Business Forum
The Indo-Pacific region is one of the fastest growth areas in the world and offers great opportunities for U.S. firms. Join the U.S. Commercial Service and meet individually with U.S. Economic Diplomats and key industry contacts to gain first-hand market insight and solidify your Indo-Pacific business strategy during the Trade Winds Forum and Mission in New Delhi, India.
Customize an optional business matchmaking schedule, based on input from our Commercial Specialists throughout the region, and grow your international sales through meetings with pre-screened potential buyers, agents, distributors and joint-venture partners in the following Indian cities on May 8-10: New Delhi, Mumbai, Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata
-
Dates: May 6-13, 2019
-
Where: New Delhi, India
For more information, click here.
Questions? Email TradeWinds@trade.gov or contact Leslie.Drake@trade.gov or Leandro.Solórzano@trade.gov.
|
China Medical Equipment Fair (CMEF) Webinar and CEO Program | Shanghai, China | May 14-17, 2019
 Trade Show and Webinar
Webinar
Founded in 1979, and held twice a year, CMEF is the show to connect to all aspects of the Chinese medical industry. The show hosts over 3,800 exhibitors from 26 countries and attracts about 100,000 visitors from over 100 countries. The webinar will include:
- An overview of the 2019 CMEF show and opportunities for U.S. exhibitors;
- The 2019 Corporate Executive Program at CMEF; and
- A brief overview of the Chinese medical device market.
- Date: December 11, 2018
- Time: 6:00 p.m. Eastern / 3:00 p.m. Pacific
- Cost: Free
-
Register: Click here
Corporate Executive Office (CEO) Program at Trade Show
The Corporate Executive Office (CEO) Program is a trade show program designed to offer small and medium sized companies a method of exhibiting at a trade show. It’s an alternative to the traditional trade show booth and offers a unique, cost-effective way for U.S. companies to participate. The program provides not only an incubator-type platform for companies to experience the show and participate at a lower cost than the usual trade show booth, but also an onsite assistant to help with meetings, marketing, and basic interpretation. The CEO is a specific area on the trade show floor (located within the USA Pavilion) that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area.
What is Included:
- Semi-private meeting space in CEO pavilion (within the USA Pavilion).
- Space will include table, 4-chairs, and complimentary internet access.
- Shared office center with receptionist and hospitality service.
- Pre-show promotion across China.
- Onsite assistant to help navigate CMEF experience.
- Travel/Logistics guidance.
-
Dates: May 14-17, 2019
-
Where: Shanghai, China
-
Cost: $4,650
-
Registration Deadline: Rolling until filled.
Contact Susan.Sadocha@trade.gov or Margaret.Gottleib@trade.gov for more information and registration form.
|
 Arab Health | Dubai, United Arab Emirates | January 28-31, 2019
Trade Show and Webinar
In partnership with Kallman Worldwide, the U.S. Commercial Service is supporting the USA Partnership Pavilion at Arab Health Exhibition and Congress 2019. Arab Health is the largest gathering of healthcare and trade professionals in the MENA region. From state-of-the-art imaging equipment to the most cost-effective disposables; developments in surgery to advances in prosthetics, Arab Health continues to be at the heart of healthcare in the Middle East.
The U.S. Commercial Service will be coordinating the following activities at the show:
-
Business Connect: a trade leads referral program to U.S. Pavilion exhibitors. This program will generate quality referrals to potential buyers, both in advance of the show as well as on the show floor.
-
Showtime: a complementary program that offers participating U.S. companies one-on-one meetings with our Embassy Industry Commercial Experts and Commercial Diplomats to discuss the particular markets in the MENA region that they represent.
-
Dates: January 29-31, 2019
-
Where: Dubai, UAE
For more information contact: Mona.Musa@trade.gov
Healthcare Technology & Health Services Webinar and Trade Mission | Kingdom of Saudi Arabia, Kuwait, and Qatar | April 6-11, 2019
 Webinar
Join the Commercial Service for a complimentary webinar on the trends and opportunities that exist within Saudi Arabia, Kuwait, and Qatar’s fast-growing healthcare markets. Participants will learn about the trends and opportunities in the healthcare technology and services sectors. They will hear firsthand from Foreign Commercial Officers and in-country Healthcare Specialists about their respective markets, and learn more about the U.S. Commercial Service’s Trade Mission to Saudi Arabia, Kuwait, and Qatar on April 6-11th. Participants will have the opportunity to ask questions specific to their business and learn from the answers provided to other participants.
-
Date: *Needs to be Rescheduled*
-
Cost: Free
-
Register here
Trade Mission
The U.S. Department of Commerce, International Trade Administration (ITA), will lead a Healthcare Technology & Health Services Trade Mission to Saudi Arabia, Kuwait, and Qatar from April 6 - 11, 2019. This trade mission will introduce U.S. firms to the rapidly expanding healthcare sectors in these three countries and assist U.S. companies in pursuing opportunities in this sector. These three countries share many similarities, including growing populations and increasing rates of chronic disease. Each government has committed significant resources to modernize their respective healthcare systems, and U.S. companies are well suited to help implement the next generation of healthcare delivery solutions needed in these markets.
-
Dates: April 6 - 11, 2019
-
Where: Riyadh, Saudi Arabia, Kuwait City, Kuwait, and Doha, Qatar
-
Registration: Rolling until filled beginning November 15, 2018 through February 15, 2019. To register, please click here.
-
Cost: $3,800 for small to medium-sized enterprises, $4,900 for large companies, $750 for one additional company/association representative.
For more information, please visit the trade mission webpage or contact Sonia.Hatfield@trade.gov or Jeff.Hamilton@trade.gov.
|
|
|
 Resources on How to Export and Find New Markets
Additional Resources for Exporters
|
|
|
