Germany is Europe’s largest market for medical devices and the world’s third largest behind the United States and Japan, accounting for roughly EUR 30 billion annually (approximately USD $35 billion).

Germany has a strong healthcare system in terms of infrastructure, hospital beds, and trained staff as seen in the accompanying chart.

The German market’s aging population, prevalence of chronic disease, a sophisticated healthcare system with highly qualified workers, high healthcare spending, universal healthcare coverage, and facilities turning to innovative technologies for revenue-generating optional procedures create opportunities for U.S. technology exports that are innovative, patient-centric and user-friendly. U.S. medical device exporters hold a 27-30 percent share of the German import market.  

Demand is particularly high for eHealth and mHealth products; chronic disease treatment; orthopedic and prosthetic products and minimally invasive technologies; ICU products; medical laser technology; molecular diagnostics; technical aids; and patient safety and hygiene. 

The market is decentralized with the industry spread across the country.  U.S. companies seeking to enter the market are advised to carefully map their distribution strategy, supply product information in German, and provide reliable after-sales servicing and product support locally.

Additionally, Germany hosts the world’s largest annual healthcare trade show, MEDICA (see Featured Event below), and the U.S. Commercial Service provides services at MEDICA to help U.S. companies connect with global partners and buyers.

Read more about healthcare sector opportunities in Germany here and here and contact your local U.S. Commercial Service Healthcare Sector Specialist for assistance.

 The CEO program is perfectly suited to provide your company with a customized experience at the world’s largest medical fair and provide the essentials to help you accomplish your goals onsite. Additionally, the space is supported by the U.S. Commercial Service and has all the amenities of a full-fledged office right on the show floor.

The Medica CEO Program includes a multi-lingual personal assistant/interpreter assigned to each participating company; a meeting table/private room; a receptionist; office services (computer, printer, copier, etc.); and an on-site refreshment area. Additionally CEO Participants receive entry into the Medica Exhibitor catalogue, year round promotion, and participation in our healthcare team programs including B2B matchmaking, meetings with market specialists and more.

"The CEO program has definitely been helpful in expanding our international presence. Through our meetings last year at Medica, we have booked over $250,000 in sales." – Dr. Geoffrey Alms, Executive V.P. Sales & Corporate Affairs, Medical Predictive Science Corporation 

• For more information: click here 
• Cost: $6,200 for table, $7,200 for a small room.
• Application deadline: August 6, 2018

For more information, please contact Anette.Salama@trade.gov or David.Edmiston@trade.gov.

We're calling on US medical device or health IT exporters to participate in our International Patient Day Program and share stories of how your products and services improve the lives and well-being of patients around the world.  Your company will have the chance to illustrate to foreign regulators, procurement contacts, and other high-level officials how U.S. technology is improving lives in their country.

Want to know more?  Visit the 2018 International Patient Day website to learn more about the program and the benefits of participation. For more information, contact Melissa Grosso at Melissa.Grosso@trade.gov or 860-638-6955.

Click on the video (above) to see highlights from the 2017 program. 

Trade Show - Greater New York Dental Meeting

**Save the date!!**

Through the U.S. Commercial Service's network of offices in U.S. Embassies and Consulates worldwide, the U.S. Commercial Service will be recruiting pre-screened foreign buyer delegations to connect exhibiting U.S. companies with international buyers. International trade specialists from the Department of Commerce will be at the International Business Center onsite at the show to provide export counseling, matchmaking services, market analysis and more!   

•  November 25-28, 2018. 

For more information, contact: Crystal.Mills@trade.gov or Selina.Milligan@trade.gov.