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Global Tech & Cyber Update
May 2018
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The U.S. Commercial Service's network of Industry Experts at U.S. Embassies and Consulates, in Washington, DC, and in more than 100 locations around the United States works to connect innovative U.S. exporters to developing business opportunities around the world. Visit export.gov to contact the office nearest you for more information about how we can help you grow your global business.
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EU Update: GDPR Clarification and Cybersecurity Regulations
May 25, 2018 is known to many as GDPR day because it is the day
the EU new data protection legislation - “GDPR” - becomes applicable.
All U.S. businesses doing business in Europe, seeking to sell to EU
persons, or that have clients or employees in Europe should be aware of the
GDPR and assess what obligations they may have under the GDPR. Should you
care? Check out some common misconceptions about GDPR to help you answer that
question.
“GDPR does not apply to me, I am strictly a
B2B company.”
False. Personal data is defined very broadly by the
GDPR and includes information such as business email addresses so many B2B
companies will likely fall within the scope of the GDPR.
“I am doing very little business with
Europe; I don’t have any offices or employees there.”
The GDPR potentially applies to any organization, big or
small, public or private sector. The location of the company is not a criteria,
the processing of EU personal data is.
“Ok but my company is not Facebook or
Google, this is not meant for me.”
The GDPR definition of personal data is a lot broader than
how the U.S. typically defines PII; a work email address is personal data under
EU law.
What can you do? Check out our page on GDPR and
contact your local Commercial Service office for more information.
https://www.export.gov/article?id=EU-NEW-DATA-PRIVACY-LEGISLATION-GDPR
Network and Information Security Directive
On May 9, another more discrete piece of EU legislation became
a reality in Europe: the Network and Information Security (NIS)
Directive. It sets a minimum baseline of requirements to ensure better
protection of critical infrastructures in Europe. The legislation targets three
groups of stakeholders. It directs operators of essential services (OES) and
digital service providers (DSP) to ensure they apply basic common security
requirements. It also sets basic principles for Member States to improve
strategic cooperation.
While this legislation will only directly apply to a
relatively small number of U.S. companies, it does create market opportunities
for U.S. solution providers. EU Member States are expected to equip
themselves with both technical and organizational capabilities to manage
incidents and risks. OES/DSP must match new requirements in the areas of
security of systems and facilities; incident handling; business continuity
management; monitoring, auditing and testing. EUR38 million in public EU
funding will be made available for procurement under the Connecting Europe
Facility programme.
More information here: https://www.export.gov/article?id=New-EU-Cyber-Security-legislation
and official EU statement here: http://europa.eu/rapid/press-release_STATEMENT-18-3650_en.htm
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Israel Update: New Privacy Regulations
On May 8th, 2018, new “Privacy Protection Regulations (Data Security) 5777-2017” (Israel Regulations for Data Security, or IRDS) went into effect. Although IRDS is similar to the European Union’s General Data Protection Regulation (GDPR), the two regulations should not be confused. The U.S. Commercial Service team in Tel Aviv has issued a short report introducing American companies to Israel’s IRDS requirements and provides a comparison between the IRDS and GDPR provisions. It is critical that companies operating in Israel be fully aware of the regulations. For more information visit: https://www.export.gov/article?id=Israel-Data-Protection-Regulation
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U.S.-India CEO Forum: Request for Applicants
The U.S. Department of Commerce welcomes U.S. business
executives interested in advancing U.S.-India commercial relations to apply to
the U.S.-India CEO Forum. Established in 2005, the U.S.-India CEO Forum brings
together leaders of the respective business communities of the United States
and India to discuss issues of mutual interest, particularly ways to strengthen
the economic and commercial ties between the two countries, and to communicate
their joint recommendations to the U.S. and Indian governments. Applications
are due May 25. Please review the Federal Register Notice link for additional
details: https://www.federalregister.gov/documents/2018/04/10/2018-07236/request-for-applicants-for-the-appointment-to-the-united-states-india-ceo-forum
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May 31: San Antonio, TX: Complying with the International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) Contact: Oscar.Magana@trade.gov
June 18: Des Moines, IA: U.S. PTO China IP Protection Seminar. Contact: Elaine.Wu@uspto.gov
June 20: Kansas City, MO: U.S. PTO China IP Protection Seminar. Contact: Elaine.Wu@uspto.gov
June 27-28: Pittsburgh, PA: Access Asia: Smart Cities. Contact: Steven.Murray@trade.gov
July 24: Seattle, WA: STOPfakes.gov IPR Seminar. Contact: Sam.Tsoming@trade.gov
July 26: Portland, OR: STOPFakes.gov IPR Seminar. Contact: Scott.Goddin@trade.gov
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Trade Events in the U.S. and Abroad
The following events are supported by the U.S. Department of Commerce. Search our complete list of trade events here.
Infosecurity Europe – London, June 5-7, 2018
The U.S. Commercial Service in partnership with Reed Exhibitions is organizing a U.S. Pavilion at InfoSecurity Europe, June 5-7, 2018, in London. The UK market alone is worth approximately $5 billion and is the most concentrated in Europe. This show represents an opportunity to identify buyers, partners, and business development representatives to position your business for growth as companies adjust to new data privacy regulations and a changing and increasingly cloud-based landscape.
Participants in the U.S. Pavilion will benefit from counseling and support from the U.S. Commercial Service team at the U.S. Embassy in London, connections to buyers, and networking opportunities.
For more information, contact Tony Pu at Tony.Pu@trade.gov or Claudia Colombo at Claudia.Colombo@trade.gov.
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CES Asia – Shanghai, China, June 13-15, 2018
Since its launch in 2015, CES Asia has grown rapidly,
reinforcing the event as a high-profile showcase for consumer technologies in
China. The U.S. Commercial Service at the U.S. Consulate General in Shanghai is
organizing a U.S. Product Exhibit and Trade Show Representation for U.S. ICT
companies interested in building contacts in Asia, but not able to attend the
show in person. Participating companies will be featured on the U.S. Commercial
Service Shanghai's website, promoted to potential partners and buyers at the
show, and given a consolidated listing of contacts for follow-up.
Deadline to apply is
May 31st. For more information, contact Jane Shen at Jane.Shen@trade.gov.
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ConnecTech Asia – Singapore, June 26-28, 2018
The U.S. Commercial Service is organizing a U.S. Pavilion at ConnecTech Asia 2018 in Singapore this June 26-28th. With booming investments in Smart City technologies across the ASEAN region, as well as one of the deepest mobile IT/data penetrations in the world, ConnecTech Asia is the best opportunity to connect with buyers from ASEAN and Asia-wide. To support U.S. exporters, U.S. Commercial Service representatives at the U.S. embassies in the ten ASEAN member states are recruiting buyer delegations to meet with exhibiting U.S. companies and facilitate networking opportunities.
To join the U.S. Pavilion, contact Deborah Misouria at: Deborah.Misoura@trade.gov.
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Additional Events:
May 23-25: 4th Smart Cities India (New Delhi, India)
June 11-15: CEBIT (Hannover, Germany)
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Resources on How to Export and Find New Markets
Additional Resources for Exporters
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