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News for: June

Event Spotlight

Trade Mission -  U.S. Commercial Service Healthcare Trade Mission to South Africa and Kenya

Optional add-on stops: Ethiopia l Ghana l Mozambique


U.S. medical devices are highly regarded by the local medical community and often dominate the health landscape.  Local distributors are eager to see the latest innovations from the U.S. The region   has a growing middle class demanding better access to healthcare, increasing the need for better healthcare treatment and facilities. A growing burden of disease, particularly non-communicable diseases is also an area of focus.  

U.S. companies will attend pre-scheduled meetings with potential agents, distributors, end users, industry contacts and government officials with the goal of launching or increasing exports.  

  • When:  October 22-27, 2017
  • Where:  Johannesburg, South Africa and Nairobi, Kenya with optional add-ons: 
  • Ethiopia, Ghana, or Mozambique
  • Cost: $4,375 for small and medium-sized-enterprises* (<500 employees); $5,975 for large firms
  • Deadline to apply:  June 30, 2017

For More Information or contact Michelle Ouellette, 617-565-4302

Trade Events

Conference - Patient Day: Saving Lives Through American Innovation

In March 2017, 19 U.S. Commercial Service offices around the globe will host Patient Day programs, where foreign government regulators and high level officials will see the personal impact U.S. medical technology has on their local population. Patient Day seeks to build the human connection through sharing personal stories of how U.S. technology is improving lives in their country.  

  • When:  March-October 2017
  • Where:  Various countries around the globe.

Program:  Each country’s program will feature presentations from local doctors and patients who will talk about how US technologies have improved their lives. A networking reception where regulators can speak with US healthcare technology firms will follow these presentations.

For more information on the marketing partnership opportunity, visit here or contact Melissa Grosso.

Wold of Beauty Czech

Trade Show - Czech Republic World of Beauty and Spa Prague fair

U.S. Commercial Service offers U.S. personal care and beauty manufacturers an opportunity to find partners in the Czech Republic through programs around the World of Beauty and Spa Fair (WOBS) Prague on September 8 - 9, 2017. WOBS is a key cosmetics trade in the Czech Republic attracting over 16,000 visitors. U.S. Commercial service helps promote and arrange meetings with potential partners for U.S. companies looking for business at the Czech market as well as companies already having their partner by offering them a pavilion space or by highlighting brands participating in the U.S. Beauty Brands Club.

  • When:  September 8 -9, 2017
  • Where: Prague, Czech Republic
  • Application Deadline: Pavilion space and matchmaking meetings deadline is June 30. Catalog fair option deadline is July 21, 2017.
  • Cost: Pavilion space and matchmaking meetings cost is $1,100. Catalog fair cost is $200 ($25 for any extra brand)

For more information, visit here.


Trade Fair - CEO Program for U.S. Companies at MEDICA 2017

MEDICA 2017 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

  • When:  November 13-16, 2017 
  • Where:  Dusseldorf, Germany
  • Application deadline:  August 12, 2016 (unless sold out sooner)
  • Cost: $6,200 

For more information, contact: Leandro Solorzano (Fort Lauderdale), Shelby Peterson (Salt Lake City) or Anette Salama (Dusseldorf/Germany) or visit here.

Find more trade events here.

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Trade Missions

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Medical Delegation to India - Healthcare Executive Service

The Healthcare Executive Service to India is designed to help medical/healthcare companies get the most out of their trip to India by condensing the time commitment and streamlining the costs. The Indian healthcare industry expected to reach $280 billion by 2020. U.S. Commercial Service helps participants explore this opportunity with personalized one-on-one meeting schedules, site visits, and more in India's three healthcare industry hubs: Mumbai, New Delhi, and Hyderabad. 

  • When:  September 11-15, 2017
  • Where: Mumbai, New Delhi, and Hyderabad
  • Application Deadline:  July 21, 2017.
  • Cost: $3,450 for small and medium sized companies, $3,700 for large companies, and $750 for additional participants.

For more information, contact Crystal.Mills@trade.gov (504-589-6703 - New Orleans) and visit here.

Trade Mission - Trade Winds 2017 – Southeast Europe

Join TRADE WINDS – Southeast Europe Trade Mission & Business forum and get connected to the following healthcare opportunities in the region.

Our local, in-country, commercial specialists have identified the healthcare sector as one with top prospects for sales in Southeast Europe. Below are some of the specific projects & areas of interest that may be of interest to U.S. companies in the healthcare sector.

  • When: October 16-23, 2017 
  • Where: Romania, Bulgaria, Croatia, Greece, and Serbia

Bulgaria – Pharmaceuticals, telemedicine, eHealth systems

Romania – Three new hospitals in Bucharest, Brasov and Constanta

Serbia – Construction of four major clinical centers

We encourage you to register your interest for Trade Winds 2017 – Southeast Europe to receive free preliminary market assessments at no cost or obligation. Trade Winds sells out quickly, and the limited number of available spots in each of these markets are offered on a first-come, first-served basis. 

Contact leslie.drake@trade.gov for more information, and visit here.

Find more trade events here.

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Trade Leads

Algeria:  Collaboration to build a U.S style hospital.

Guyana: Pharmaceuticals and supplements for all types of health problems, ex: diabetes, hypertension, over the counter pain killers, kidney dialysis, supplements, etc.

Honduras: Vitamins and supplements

Japan:  Organic cosmetics, organic essential oils, organic aromas, organic fragrances.

United Nations: Hand-held analyzer for pharmaceutical raw materials and finished pharmaceutical products.

To respond to these trade leads, please contact your local trade specialist.

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Success Stories


Congratulations to the 2017 President’s “E” Award Winners

Four U.S. healthcare firms were among 32 companies nationwide to receive the President’s “E” Award, the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports. U.S. Secretary of Commerce Wilbur Ross presented the awards at a ceremony on May 22 in Washington, D.C. The four healthcare firms to receive the honor are: 

  • Aseptico, Inc. - Manufacturer and distributor of electric motors for restorative, implant, oral surgery and endodontic dentistry; and field dental equipment used by military, public health, nursing home and humanitarian organizations.
  • Cosmoprof North America – Organizer of the largest business-to-business beauty trade show in the U.S.
  • Lafe’s Natural BodyCare – Manufacturer of natural and organic personal care products, including deodorants, haircare, babycare, and bug repellents.
  • Leosons Overseas Corporation – Manufacturer and distributor of over-the-counter pharmaceuticals, vitamins and nutraceuticals.
  • Lucigen Corporation - Manufacturer of molecular biology products used in research applications.

Click here to learn more about some of the winners. The U.S. Commercial Service Healthcare Team can help your firm achieve its export goals. Contact your local healthcare specialist today. 

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Policy Corner

Share your thoughts on modernizing NAFTA

The U.S. Government is seeking public comments related to the North American Free Trade Agreement (NAFTA). On May 18th, the Administration formally notified Congress of its intent to renegotiate NAFTA. As stipulated by the Bipartisan Congressional Trade Priorities and Accountability Act of 2015 (TPA), this notification triggers a 90-day period before negotiations with Canada and Mexico can begin. As part of this process, the United States Trade Representative (USTR) has published a Federal Register Notice (FRN) soliciting public comments on the Agreement – which will assist the Administration in identifying its negotiating priorities.

The FRN comment period will be open through June 12th, 2017. To submit comments, or to request to participate in a public hearing on June 27th at the U.S. International Trade Commission in Washington, DC, please visit www.regulations.gov and search for docket number USTR-2017-0006. (Direct Link: https://www.regulations.gov/document?D=USTR_FRDOC_0001-0413). Click the “Comment Now!” button to make your voice heard regarding this important trade policy update!

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Country Spotlight: Bosnia and Herzegovina

Bosnia and Herzegovina

Bosnia and Herzegovina (BiH) is a transitional economy that is pursuing membership in the European Union and the World Trade Organization. According to the World Bank (WB), 

BiH’s health care system is predominantly publicly funded; however, there are an increasing number of private practices. 

For a new-to-market company, identifying a local partner is key. The selection should be based on a potential partner’s knowledge of the local market and a thorough check of its reputation. Sales support and after-sales service are critical.

U.S.-manufactured medical equipment enjoys an excellent reputation in BiH for state-of-the-art technology, quality, and reliability. The medical equipment market is very price-sensitive.

The best sales prospects for U.S. medical equipment, ultra-violet and infrared equipment,  X-rays (digital, alpha, and beta), sophisticated diagnostic equipment,  imaging equipment, and more!

Read more about Bosnia and Herzegovina and 75 other country spotlights in our 2017 Healthcare Technology Resource Guide.

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Did You Know...?

... that We Help Dismantle Trade Barriers?

If you’re facing a trade barrier, we want to know!  Our team of market access specialists can help with government-to-government negotiations to ensure you are being treated fairly. 

What’s a trade barrier?  Here are a few questions to ask:

  • Are your exports or investment being treated differently from other domestic or foreign competitors?
  • Is your ability to export, invest, or compete in foreign markets restricted by foreign government policies, practices, or procedures, which:
  • Are more burdensome or restrictive than they need to be to achieve some defined legitimate governmental purpose?
  • Intentionally or unintentionally appear to advantage local domestic or other foreign firms, goods, or services?
  • Are unpredictable, non-transparent, or formulated without publicly solicited comments from all interested parties, including international companies like yours?

    Learn more about what constitutes a trade barrier here

    Contact us today to report trade barriers so that the United States Government can begin working with you to remove the unfair treatment and restore your access to the market.

    Find more trade resources here.

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