Fresh Export Opportunities for 2017!

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News for: January 2017

Event Highlight


Trade Fair - China International Medical Equipment Fair (CMEF) and the CORPORATE EXECUTIVE OFFICE (CEO) PROGRAM

The CEO is a specific area on the trade show floor located within the USA Pavilion that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center (internet access, small desk, etc.) and small lounge/seating area. The program is an alternative to the traditional trade show booth and offers a unique, cost-effective way for companies to participate in the largest medical equipment exhibition in Asia. Through participation companies will receive:

-- Semi-private meeting space in CEO pavilion (part of overall U.S.A. Pavilion). Space will include table, 4-chairs and complimentary internet access
-- Shared office center with receptionist and hospitality service
-- Pre-show promotion across China
-- On-site assistant to help navigate CMEF experience
-- Travel/Logistics guidance

  • When: May 15-18, 2017
  • Where: Shanghai, China
  • Application deadline: Rolling until filled
  • Cost: $4,250

Questions/Registration: (612) 348-1644 or (727) 893-3738

Trade Events

Trade Show - SHOWTIME at HIMSS 2017 in Orlando February 19-23, 2017

The U.S. Commercial Service is pleased to announce that we will be offering our complimentary SHOWTIME program at HIMSS 2017. This will be an opportunity for participating U.S. companies to meet one-on-one with our Embassy Healthcare Technology Experts and Commercial Diplomats to discuss the particular markets that they represent. Our staff will work with you to consider your market entry/expansion strategy as well as to see what support and/or services we might be able to offer you to help you achieve your goals and objectives in the market.

To learn more and sign up, please reach out to William Toerpe ( and LeeAnne Haworth (  

Trade Fair - SHOWTIME at Arab Health 2017

The U.S. Commercial Service, in cooperation with Kallman Worldwide, is pleased to announce that we will also be offering our SHOWTIME complimentary service at Arab Health 2017. This will be an opportunity for participating U.S. companies to meet one-on-one with our Embassy Industry Commercial Experts and Commercial Diplomats to discuss the particular markets in the MEA region that they represent. Our staff will work with you to consider your market entry/expansion strategy as well as to see what support and/or services we might be able to offer you to help you achieve your goals and objectives in the market.

Markets represented by our Embassy Industry Commercial Experts and Commercial Diplomats:

  • Ethiopia                          
  • Jordan
  • Kuwait
  • Lebanon
  • Pakistan

SHOWTIME at Arab Health 2017

If you have any questions, please contact SHOWTIME lead William Toerpe at

Webinar - Opportunities in China’s Senior Care Market

The U.S. Consul General in Shanghai will be joined by his Economic team and local subject matter experts to discuss China’s growing demand for senior care products and services. By 2050, China is expected to have nearly 500 million people over 60, exceeding the population of the United States. The aging population has brought greater demand for senior care services, Chinese people will spend over $1.54 trillion from 2016 to 2020 on senior care, increasing 17 percent per year.

  • When: March 6, 2017
  • Where: Webinar
  • Time: 6:00 PM Eastern / 3:00 PM Pacific
  • Cost: $35
  • To register: contact Leandro Solorzano at

Trade Fair - First-time Medical Tourism Pavilion at ITB show in Berlin in 2017

U.S. medical service providers can now exhibit their products in a first-time Medical Tourism Pavilion at the world’s largest travel and tourism show ITB in Berlin (March 8-12, 2017). Companies will also have the opportunity to showcase their services to the travel trade audience in the show’s Medical Tourism Presentation Corner. As in previous years, the U.S. Commercial Service Global Tourism Team will again support the 200+ U.S. exhibitors at ITB via a myriad of activities, including market counseling and Social Media exposure, as well as targeted promotional outreach and matchmaking via the International Promotion Program.  

  • When: March 8-12, 2017
  • Where: Berlin, Germany

For more information, visit: or contact: Elizabeth Walsh, CS Germany Commercial Specialist & CS Europe Team Lead for Tourism,

Trade Fair - 37th International Dental Show

IDS in Cologne is the world’s leading trade show and largest biennial international fair for dental equipment.  In 2015, the event hosted a new record of 2,201 exhibitors from 56 countries. Approximately 138,500 trade visitors from 151 countries attended the show, up 11% over the 2013 event. The United States was the second largest foreign contingent, only topped by Italy. 

In 2017, we expect to surpass the 2015 results, with some +200 U.S. exhibitors in three North American Pavilions (Halls 4.2; 2.2; 5.1) recruited by Cologne Trade Shows (CTS) in Chicago and the Dental Trade Alliance (DTA).

  • When:  March 21-25, 2017 (Tuesday – Saturday)
  • Where: Cologne, Germany

For more information, visit, or contact:  
Rita Dommermuth T +1-773-326-9929;
Franz Balve T 732-933-1117; or
Uta Kirst T +49-211-737-767-80.

Trade Fair - U.S. Senior Care Virtual Showcase - China

China’s aging population has brought greater demand for senior care products and services. U.S. companies with advanced products and operational experience are appealing to the Chinese market. The virtual showcase will allow companies to present their products and services via webinar to an audience of active senior care practitioners and operators in China without the need to travel and receive feedback and contact information to pursue business opportunities. The program will showcase up to 6 U.S. companies.

  • When: March 23, 2017
  • Where: Webinar
  • Time: 8:00 PM Eastern / 5:00 PM Pacific
  • Cost: $500
  • To apply: contact Leandro Solorzano at

Conference - Asia Pacific Business Outlook (APBO)

Participate in APBO 2017 to get first-hand information from the 50+ international trade experts scheduled to visit Los Angeles to discuss the new challenges and upcoming opportunities that influence business decisions, especially choices concerning Asia-Pacific economy.

When: March 27-28, 2017

Where:The LA Hotel, Los Angeles, CA


For more information contact Eric Olson at or Erica Ramirez at

APBO logo

International Patient Day: Saving Lives Through American Innovation

In March 2017, several U.S. Commercial Service offices around the globe will host International Patient Day programs, where foreign government regulators and high level officials will see the personal impact U.S. medical technology has on their local population. International Patient Day seeks to build the human connection through sharing personal stories of how U.S. technology is improving lives in their country.  

  • When:  March 2017
  • Where:  Various countries around the globe.

Program:  Each country’s program will feature presentations from local doctors and patients who will talk about how US technologies have improved their lives. A networking reception where regulators can speak with US healthcare technology firms will follow these presentations.
Marketing Partnership Opportunity:  International Patient Day will provide marketing partners with valuable exposure to and engagement with foreign government regulators and
other critical decision makers. Marketing partners will be responsible for:

  • Locating a doctor or patient in the target country who uses your company’s technology and would be willing to speak at the International Patient Day. 
  •  Attending the local International Patient Day to discuss new technology or answer questions.

For more information on the marketing partnership opportunity, please contact Melissa Grosso at or 860-638-6955.

Gulf Coast World Trade Conference – Doing Business with Brazil

The Gulf Coast USEACs and District Export Councils will organize the 17th Annual World Trade Conference April 3-5, 2017 in New Orleans, Louisiana. This year’s theme will be “Doing Business with Brazil” with a spotlight on healthcare and life sciences sectors and a Brazilian delegation.

  • When: April 3-5, 2017
  • Where: New Orleans, Louisiana
  • Cost: Sponsorship $10,000, $5000, and $2000; Attendee $250

For more information, visit: or contact or

Trade Fair - conhIT

U.S. Commercial Service Germany, Messe Berlin and the German Association of Health IT Vendors (bvitg) are organizing a USA Pavilion for U.S. companies at the conhIT 2017, in Berlin, April 25-27.

 As the trendsetter for HealthIT in Germany and Europe, conhIT is Europe’s leading event for eHealth and in its 10th year. The opening ceremony, complementary conference program and on-the-floor workshops offer excellent networking and sales opportunities with German government officials and industry leadership for U.S. Health IT exporters.

conhIT statistics: 9,000+  international trade visitors (78% DECISION MAKERS, 40% from HOSPITALS), 450+ exhibitors from Health IT, total display area of more than 160,000 sq. ft. (15.000 sq.m.)

  • When: April 25-27, 2017
  • Where: Berlin, Germany
  • Application deadline: The application deadline for the USA Pavilion is February 10, 2017. Applications received after the deadline will be considered as time and space permits.
  • Cost: from $1,000 for a shared Counter Slot with 2 chairs, or $2,500 for your own open floor space.
  • Learn more/register:

For more information, visit: or contact: Anette Salama,; or Ursula Baumann,

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Trade Missions

2017 Trade Mission and Business Development Conference to Central America/Central America Webinar Series

 The U.S. Commercial Service is organizing a Trade Mission to Central America, in conjunction with the Trade Americas – Opportunities in Central America Business Development Conference on March 26-31, 2017.  The Mission has been approved and posted in the Federal Register.  The mission is open to U.S. companies from a cross-section of industries but is strongly focused on companies representing Central America’s lead industries for U.S. exports and investment . 

Central America Webinar Series                 

The U.S. Commercial Service will be organizing a webinar series highlighting business opportunities in each Central American country, scheduled from December 14 through  February 1. Each webinar will provide a market overview and highlight one export topic that will help to advance U.S. exports to the Central America region

To learn more and to registervisit here

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Trade Lead

Thailand: Contract manufacturer for men's skin care

Russia: Facial sheet masks

Cote d'Ivoire: Cryosurgical guns/tools (MGC-200) and accessories

To respond to these trade leads, please contact your local trade specialist.

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Country Spotlight: Slovak Republic


Slovakia is one of the more developed health device and pharmaceutical markets in the Central and Eastern European region. In Slovakia, Euro zone membership has made trade with Slovakia easier by providing more transparent pricing and greater currency stability. A foreign producer that would like to export medical devices into Slovakia must first establish a contract with a local importer, who can help the company fulfill regulations such as the CE mark, Declaration of Conformity, translation of directions and manuals into Slovak, and a guarantee that the product has been approved by the Ministry of Health. Medical devices and pharmaceuticals are subject to a customs duty and value added tax (VAT) of 20%. Some products carry a 10% VAT.

Read more about Slovakia and 75 other country spotlights in our 2016 Healthcare Technology Resource Guide.

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Did You Know...?

Trade Finance Helps You Sleep at Night!

Trade Finance:  A means to turn export opportunities into actual sales and to get paid–especially on time–by effectively managing the risks associated with doing business internationally.

The Trade Finance Guide is a concise, simple, and easy-to-understand guide designed to help U.S. small and medium-sized exporters learn quickly how to get paid from their foreign customers in the most effective manner. Learn how here:

Find more trade resources here.

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