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News for: October 2016


Event Highlight

The European Medical Device Market & MEDICA 2016

Learn more about the European medical device market, and how to make your time at the world’s largest medical technology event MEDICA as productive as possible. We will discuss European medical device regulations, provide a general overview of the market, address logistics issues, and discuss the specifics of MEDICA for first-time attendees, experienced attendees, and companies interested in the event for future years.

  • When: October 5, 2016 / 12.00 pm U.S. Eastern Time
  • Who should attend: All U.S. exporters interested in the European medical device market; current and future MEDICA exhibitors.
  • Cost: Free

To register: Click Here 

Trade Events

Study Tour - Senior Care Study Tour to Yichang, China

The Asian Development Bank (ADB) and the Chinese government are preparing an ambitious senior care development plan in parallel with China’s 13th Five-Year Plan in Yichang worth over $250 million.  This Senior Care Study Tour gives companies a “first look” opportunity to orient their businesses with one of the largest senior care development initiatives underway in China to address the Silver Tsunami, aka China’s rapidly aging population. The tour will explore the Elderly Care Public-Private Partnership Pilot Project in Yichang, located in Hubei province in China, which is being organized by local government agencies together with the ADB, for significant investment into Yichang’s aged-care program through the re-development and modernization of its city-wide senior care system.  

•             When: October 13-16, 2016 
•             Where: Yichang, Hubei province in China
•             Cost: RMB 3,860 (U$580) /person

Contact Charlotte ( for additional information.  For more details on the CareExpo StudyTour, click here:

Webinar - Arab Health and MEDLAB 2017: Opportunities for U.S. Firms

On October 25, 2016 the U.S. Commercial Service invites you to participate in a webinar highlighting the opportunities for U.S. healthcare and life science sector firms attending and/or exhibiting Arab Health 2017 and MEDLAB 2017 in Dubai, UAE. Representatives from Scherago International and Kallman Worldwide will discuss the advantages of attending these shows.

·       Learn about the specific benefits you can expect from attending Arab Health 2017 and MEDLAB 2017 in Dubai, UAE;
·       Gain an understanding of the type of companies and organizations that attend Arab Health and MEDLAB;
·       Hear from Scherago International and Kallman Worldwide on all of the elements that each of these shows have to offer U.S. firms;

  • Cost: Complimentary
  • Date & Time: Tuesday, October 25, 2016 at 1 PM EST
  • Duration: Approximately 2 hours
  • Register: Contact William Toerpe

Trade Fair - Join the U.S. Delegation at HealthAchieve 2016

 Attendance at HealthAchieve 2016 is a unique opportunity to meet key Canadian healthcare focused businesses, as well as federal and provincial government contacts. With over 6,000 specialists, 300 organizations and 200 world renowned speakers, the latest innovations and technologies in the Canadian medical device and health IT industries will be presented.  U.S. participants will benefit from complimentary show floor access, presentations on Canada’s healthcare procurement and regulatory requirements and targeted one-on-one appointments.  

  • When: November 6th-9th, 2016
  • Where: Toronto, Ontario, Canada
  • Application deadline: The application deadline will be Wednesday August 31st, 2016
  • Cost: $1,500 for up to two participants

 For more information: Click here  

Trade Fair - CEO Program for U.S. Companies at MEDICA 2016

MEDICA 2016 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

·         When:  November 14-17, 2016 (Monday – Thursday)
·         Where:  Dusseldorf, Germany
·         Application deadline:  August 12, 2016 (unless sold out sooner)
·         Cost: $6,000  

For more information, contact: Cindy Ma (Oakland); Leandro Solorzano (Fort Lauderdale) or Anette Salama (Dusseldorf/Germany) or visit here.

Trade Fair - Arab Health 2017

The U.S. Commercial Service Global Healthcare Team will be working with U.S. Pavilion organizers Kallman Worldwide to bring you “Business Connect;” a trade leads referral program.  

 At Arab Health 2017, we will also be offering our SHOWTIME complimentary service. This will be an opportunity for participating U.S. companies to meet one-on-one with our Embassy Commercial Experts and Commercial Diplomats to discuss the particular markets in the EMEA region that they represent. Our staff will work with you to consider your market entry/expansion strategy as well as to see what support and/or services we might be able to offer you to help you achieve your goals in the market.

Trade Fair - conhIT

U.S. Commercial Service Germany, Messe Berlin and the German Association of Health IT Vendors (bvitg) are organizing a USA Pavilion for US companies at the conhIT 2017, in Berlin, April 25-27.

 As the trendsetter for HealthIT in Germany and Europe conhIT is Europe’s leading event for eHealth and in its 10th year. The opening ceremony, complementary conference program and on-the-floor workshops offer excellent networking and sales opportunities with German government officials and industry leadership for U.S. Health IT exporters.   +conhIT statistics: 9,000+  international trade visitors (78% DECISION MAKERS, 40% from HOSPITALS) +450+ exhibitors from Health IT – among them all market leaders +Over 160,000 sqft. (15.000sqm.) total display area

  • When: April 25-27, 2017
  • Where: Berlin, Germany
  • Application deadline: The application deadline for the USA Pavilion will be Friday, February 10, 2017. Applications received after the deadline will be considered as time and space permits.
  • Cost: from $1,000 for a shared Counter Slot with 2 chairs to your own open floor space for $2,500.
  • Learn more/register:

For more information, visit: or contact: Anette Salama, CS Germany Sr. Commercial Specialist,; or Ms. Ursula Baumann, Project Director,

Trade Fair - China International Medical Equipment Fair (CMEF) and the CORPORATE EXECUTIVE OFFICE (CEO) PROGRAM

The CEO is a specific area on the trade show floor located within the USA Pavilion that is subdivided into meeting space (with tables and chairs, one set per each U.S. company), business center(internet access, small desk, etc.) and small lounge/seating area.  The program is an alternative to the traditional trade show booth and offers a unique, cost-effective way for companies to participate in the largest medical equipment exhibition in Asia.  Through participation companies will receive:

-- Semi-private meeting space in CEO pavilion (part of overall U.S.A. Pavilion). Space will include table, 4-chairs, and complimentary internet access
-- Shared office center with receptionist and hospitality service
-- Pre-show promotion across China
-- Onsite assistant to help navigate CMEF experience
-- Travel/Logistics guidance

  • When: May 15-18, 2017
  • Where: Shanghai, China
  • Application deadline: Rolling until filled
  • Cost: $4,250

 For more information contact  

Find more trade events here.

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Trade Missions

2017 Trade Mission and Business Development Conference to Central America/Central America Webinar Series

 The U.S. Commercial Service is organizing a Trade Mission to Central America, in conjunction with the Trade Americas – Opportunities in Central America Business Development Conference on March 26-31, 2017The Mission has been approved and posted in the Federal Register.  The mission is open to U.S. companies from a cross-section of industries but is strongly focused on companies representing Central America’s lead industries for U.S. exports and investment . 

·         When: March 26-31, 2017
·         Where: Costa Rica, Honduras, El Salvador, Guatemala, Belize, Nicaragua, and Panama
·         Application Deadline: January 31, 2017.  Applications after the January 31st deadline will be considered as time and space permits.
·         For more information, visit:

Central America Webinar Series:                  

The U.S. Commercial Service will be organizing a webinar series highlighting business opportunities in each Central American country, scheduled October 5 - January 11.  Each webinar will provide a market overview and highlight one export topic that will help to advance U.S. exports to the Central America region

 To learn more and to register: visit here

Find more trade events here.

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Trade Leads

Norway: EHR tender

To respond to these trade leads, please contact your local trade specialist.

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Country Spotlight: China

US China

Medical device market is one of the fastest growing market sectors in China, which has an average growth rate of 20% within the last decade. That leads to the fact that, in 2013, China surpassed Japan to become the second largest medical device market in the world.

China offers significant potential for U.S. companies interested in entering and expanding into the Chinese medical device market. Based on the target policy set by China’s Health and Family Planning Commission, 70 to 75% of the medical devices in Tier-3 hospitals and 66% of that in Tier-2 hospitals will be imported from foreign countries. With an increasingly aging population and increasing health awareness, there is a great potential for the medical device industry on the mainland.  Compared with domestic products, imported products are better accepted by the Chinese hospitals and the Chinese view foreign medical device companies as more credible than their Chinese counterparts. 

Read more about China and 75 other country spotlights in our 2016 Healthcare Technology Resource Guide.

Did You Know...?

You Can Self-Certify Data Protection Through the EU-U.S. Privacy Shield 

The EU-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and European Commission to provide companies on both sides of the Atlantic with a mechanism to comply with EU data protection requirements when transferring personal data from the European Union to the United States in support of transatlantic commerce. 

The Privacy Shield program enables U.S.-based organizations to join the Privacy Shield Framework in order to benefit from the adequacy determination. To join the Privacy Shield Framework, a U.S.-based organization will be required to self-certify to the Department of Commerce and publicly commit to comply with the Framework’s requirements. 

Find more trade resources here.

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