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News for: May 2016


Event Highlight

Webinar: Healthcare Industry Opportunities in Southeast Europe: Bulgaria, Croatia, Romania, and Serbia

Bulgaria, Croatia, Serbia and Romania are in the process of achieving structural reforms in healthcare. Croatia is also currently undergoing the construction of several hospital centers. These national priorities and upcoming tenders give U.S. companies in the healthcare sector the opportunity to provide medical devices and equipment to countries in Southeast Europe. 

  • When: May 11th 12:00 pm EST
  • Cost: Free
  • Register: Here


Trade Events


Discover Global Markets: Healthcare Connections 

September 13-15 | Seattle (Bellevue), WA

Discover Global Markets: Healthcare Connections is the must-attend event of the year!  Featuring panels on opportunities in the medical device sector, diagnostics, health IT, and global health from leading companies and influencers.  Our U.S. Embassy-based industry specialists will give updates on country projects and regulatory framework, and are available for customized consulting sessions.  

  • Pre-schedule one-on-one meetings with U.S. Commercial Diplomats from over 20 countries worldwide
  • Network with trade experts, industry pros and fellow exporters
  • Participate in dynamic panel sessions 

Additional information and registration here!

BIO 2016 

The US Commercial Service will be supporting several events at BIO 2016 to support international trade and foreign direct investment.  The SelectUSA Investment Seminar will help connect participants directly with biotechnology research and partnership opportunities in the United States. SelectUSA and the US Commercial Service will facilitate connections amongst research institutions, state and local government officials, US businesses and universities, as well as regional economic development agencies looking to start or expand operations in the United States. 

Additionally, we invite you to one-on-one meetings with global Commercial Specialists at BIO 2016. Private meetings will take place on Wednesday, June 8th from 9:00 a.m. - 5:00 p.m. in the International Lounge of the Moscone Convention Center, San Francisco. This program is focused on providing market intelligence to U.S. companies and EDOs seeking global export opportunities and foreign investors in the life sciences industry. Countries represented include: Japan, South Korea, Taiwan, Brazil, Czech Republic.

To find out more, please contact or

eHealth Week

The next eHealth week is the largest gathering of the European eHealth community and it will take place in Amsterdam!  If your company offers innovative e-health solutions, you will not want to miss eHealth Week. High-level government officials, industry executives, and civil society representatives from around Europe will gather in Amsterdam in June. In support of U.S. companies attending eHealth Week, the U.S. Commercial Service will be offering several optional programs available to you upon request, including a flat 10% discount rate on the conference registration, an exclusive invitation to a VIP Reception, one-on-one meetings with country specialists, country briefings, and much more!  See here.

 Learn more about the European e-health landscape, e-health opportunities in the Netherlands, why you should consider attending eHealth Week, and the support services you can expect from the U.S. Commercial Service by joining a webinar on April 18 at 8:00 am pacific/11:00 am eastern time. To register, contact Audrey Goldsmith at               

  • When: June 8-10, 2016
  • Where: Amsterdam, the Netherlands
  • For more information, contact: Natasha Keylard

World of Beauty and Spa Prague, Czech Republic, Opportunity

U.S. Commercial Service offer U.S. cosmetics manufacturers an opportunity to find partners in the Czech Republic through programs around the World of Beauty and Spa Fair (WOBS) Prague on September 9-10, 2016. WOBS is a key cosmetics trade in the Czech Republic attracting over 16,000 visitors. U.S. Commercial service helps promote and arrange meetings with potential partners for U.S. companies looking for business at the Czech market as well as companies already having their partner by offering them a pavilion space or by highlighting brands participating in the U.S. Beauty Brands Club.

·         When:  September 9-10, 2016
·         Where: Prague, Czech Republic
·         Application Deadline: Pavilion space and matchmaking meetings deadline is June 30. Catalog fair option deadline is July 27, 2016.
·         Cost: Pavilion space and matchmaking meetings cost is $1,400. Catalog fair cost is $200 ($25 for any extra brand)

For more information, visit:

Join the US Department of Commerce at the 10th Annual Health 2.0 Conference in Silicon Valley

 Health 2.0 conferences are the leading showcases of cutting-edge innovation transforming the health care system worldwide. Health 2.0 covers the cloud, web, mobile, and platforms technology revolution that is innovating every sector of health care. Meet US Commercial Service healthcare specialists from select international markets and learn about global opportunities.

Companies and partners working with the US Department of Commerce receive a discounted rate ($1,350) using this code USCOMM for Standard Admission.  Register here. Start-ups get a special rate ($599) using our code USCOMMSU.  Start-up registration.  

CEO Program for U.S. Companies at MEDICA 2016

MEDICA 2016 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

·         When:  November 14-17, 2016 (Monday – Thursday)
·         Where:  Dusseldorf, Germany
·         Application deadline:  August 12, 2016 (unless sold out sooner)
·         Cost: $6,000  

For more information, contact: Cindy Ma (Oakland); Leandro Solorzano (Fort Lauderdale) or Anette Salama (Dusseldorf/Germany) or visit here.

Find more trade events here.

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Trade Missions

Healthcare Executive Service to India – Mumbai, Bengaluru and Chennai

The Healthcare Executive Service (HES) Medical Delegation will include U.S. medical/healthcare industry manufacturers, service providers, associations and trade organizations in order to introduce the delegates to the vibrant Indian healthcare market in Mumbai, Bengaluru, and Chennai; help participants gain market exposure among Indian buyers;  and match participants with business prospects in order to increase U.S. exports of goods and technology to India.July 18-23, 2016

  • When: July 18-23, 2016
  • Where: Mumbai, Bengaluru, and Chennai, India

For more details contact:

 3rd Annual Health IT Trade Mission to Brazil

The U.S. Commercial Service at the U.S. Consulate in Sao Paulo Brazil is pleased to announce the 3rd Annual Health IT Trade Mission to Brazil September 26-30, 2016. This high impact business focused mission will enable U.S. companies to  showcase their technology to senior-level public and private health care officials and potential partners; learn first-hand about Brazil’s emerging health IT market, policies and business opportunities; and contribute to the shaping of a big emerging health IT market. The program will include exclusive round tables with senior-level hospital officials, business social networking events, technology forum presentations, hospital site visits and participation in Brazil’s E-Health Conference. 

  • When: September 26-30, 2016
  • Where: Sao Paulo and Recife, Brazil 

For more information: Everett Wakai

Find more trade events here.

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Trade Leads

Cote d'Ivoire: Lab equipment

Qatar: Therapeutic toys

Mauritius: Cardiac pharmaceuticals

Philippines: Vitamins and supplements

To respond to these trade leads, please contact your local trade specialist.

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Country Spotlight: Russia

The Russian medical equipment and supply market is one of the fastest growing sectors of the economy. There is an unsatisfied deferred demand for medical equipment across the country. The Russian Government is the largest provider of medical care through a national healthcare system, and hence decides which medical equipment to buy for the country. 

Read more about Russia and 75 other country spotlights in our 2016 Healthcare Technology Resource Guide.

Policy Corner


China Market Update

With $45.85 billion in cosmetics sales in 2014 and 10% plus annual growth predicted in 2015 and beyond, China is projected to become the largest market for cosmetics products globally in the next five to ten years. Currently China is the 10th largest market for U.S. personal care and cosmetics products, with exports in the sector to China totaling $297 million in 2014 and growing at an average of 12% per annum over the past five years.  Per capita Chinese consumers only spend $24 annually in cosmetics, vis-a-vis Korean’s and Japan’s annual consumption of $223 and $174 respectively, indicating the potential for significant increases in consumption.  While the U.S. share of the Chinese cosmetics market is less than 1% currently, there is significant upside given the interest of Chinese consumers in imported higher end and luxury products, as Chinese consumers have significant concerns as to product adulteration and counterfeits in locally produced markets.  Hot trends in the sector, include natural, skin-care and anti-aging cosmetics products as well as personal care products for children and babies.  Increasingly, as Chinese consumers move towards consumption of higher end products and online sales of cosmetics grow, China is becoming an attractive destination for U.S. SMEs as well. 

Given the costs of product registration in China, as well as requirements for animal testing of imported products, many U.S. companies initially sought to enter China via cross-border e-commerce, for which there had been fewer requirements.  In March this changed with the announcement of new e-commerce regulations that that will require unregistered cosmetics sent cross-border to notify and register.  ITA is still evaluating these new requirements for the potential trade impacts, which will likely apply both to most product categories of cosmetics shipped both via China’s bonded warehouses, as well as to overseas packages sent directly from the U.S. to Chinese consumers.  A number of other consumer goods will also be impacted. 

 Another recent change of import to the industry is a decision by China’s Ministry of Finance to remove the parcel tax, which was levied on imports sold online.  In its stead, China will now charge value add and consumption duties, resulting in a new rate of 32.9%. Products valued at less than $309 or more than $3,089 will be changed 47%.  This new reduced rate of 32.9% goes into effect as of April 8th, 2016.

Find more trade policy topics here.

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Did You Know...?

USCS Provides Credit Checks on International Partners

Our worldwide network of specialists can investigate the financial strength of a company and provide useful information gleaned from the local press, industry contacts, and other sources. These reports are required by many export financing organizations.

We can provide:

  • A detailed credit report on a prospective overseas sales representative or partner in approximately 15 days or by the date negotiated with the overseas’ office.
  • A listing of the company's key officers and senior management.
  • Banking and other financial information about the company
  • Market information, including sales and profit figures, and potential liabilities

The U.S. Commercial Service will also provide you with an opinion as to the viability and reliability of the overseas company or individual you have selected as well as an opinion on the relative strength of that company's industry sector in your target market.

Find more trade resources here.

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