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News for: April 2016


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Event Highlight

Discover Global Markets: Healthcare Connections

September 13-15 | Seattle (Bellevue), WA

Join the U.S. Commercial Service for an international business conference designed to connect U.S. businesses to global healthcare opportunities where you can:

  • Pre-schedule one-on-one meetings with U.S. Commercial Diplomats from over 20 countries worldwide
  • Network with trade experts, industry pros and fellow exporters
  • Participate in dynamic panel sessions 

Additional information and registration here!


Trade Events

 IDEM 2016 (International Dental Exhibition & Meeting)

The International Dental Exhibition & Meeting 2016 (IDEM) is a USDOC certified trade show and is in its 9th edition.  The conference theme for 2016 is “Striving for Clinical Excellence”.  This year, there will be 12 country pavilions, 550 exhibitors and approximately 8500 participants.  There are 33 companies in the U.S. Pavilion and this constitutes the 2nd largest country pavilion at IDEM.  This regional show is focused on the ASEAN (Southeast Asian) and wider Asian region.  CS Singapore will have a Business Information Office (BIO) to support the U.S. exhibitors at the show.  A U.S. exhibitor briefing will be held on the  first day of the show to discuss the benefits of the Trans-Pacific Partnership, with a networking reception after.

  • Dates: April 8-10, 2016
  • Region: Asia, Southeast Asia
  • Country: Singapore

For more information, contact Luanne Theseira.

Webinar: Pet Products in the Czech Republic, Italy, Germany, and UK

The pet market has evolved enormously as there seems to be no end to the ever-growing pet humanization trend.  Growing consumer concerns about pet health and wellbeing are leading to a rise in demand for pet care products.  As a result, people are willing to spend time and money to ensure their pets have a good life.  From sophisticated toys and high tech products, to environmentally friendly products, the choice is wide, reflecting consumer’s preferences and behaviors.
If you’re seeking to expand sales or wondering how to best showcase your products to a larger audience in Europe, join the U.S. Commercial Service on April 14th for a COMPLIMENTARY webinar on the pet product market, trends and opportunities in Europe with specific focus on the Czech Republic, Germany, Italy, and the United Kingdom.

·         When: April 14, 2016
·         Time: 9:00am PDT/ 11:00am CDT/ 12:00pm EDT
·         Register: http://go.usa.gov/cv5yG

For more information, contact Sally Pacheco.

International Hospital Development Trends Workshop

The U.S. Commercial Service in Vietnam, in cooperation with the Ho Chi Minh City Department of Health, is organizing an international hospital development trends seminar. Participating in this seminar will allow your companies the opportunity to meet directly with relevant Department of Health officials and hospital administrators to hear first-hand about the upcoming hospital projects and how to best position themselves for the procurements. 

·         What: Seminar registration, includes tabletop display
·         When: April 14, 2016
·         Where: Ho  Chi Minh City, Vietnam
·         Cost: $500

Learn more and register now at: http://www.export.gov/vietnam/

Doing Business with the United Nations – UN/PD, UNDP, UNICEF and WFP

This seminar, co-hosted by the U.S. Commercial Service and the U.S. Mission to the United Nations, is an excellent opportunity for U.S. companies who are curious about doing business with the United Nations.  Attendees will hear presentations from the four largest procurers (in $ volume) in the UN system:  United Nations Procurement Division (UN/PD), United Nations Development Programme (UNDP), UNICEF, and the World Food Programme (WFP).  Collectively, these organizations procure almost 70% of the UN’s $17 billion annual procurement market.  In the morning, a representative from each organization will present an overview of their respective opportunities.  Following the morning presentations, attendees will have the option to attend one-on-one meetings with UN officials to discuss vendor registration questions and company-specific issues.  Companies will be able to register for one-on-one meetings the day of the event.

-        When:  Monday, April 18, 2016, 9:00 AM – 1:00 PM Seminar; 2:00 – 5:00 PM Vendor Registration and One-on-One Support
-         Where: New York U.S. Export Assistance Center, 290 Broadway, New York, NY 10007
-         How to Register:  http://1.usa.gov/1Rgcaw8            
-         Cost:  The seminar is free of charge, but registration is required.  

 Please contact Susan Hettleman (susan.hettleman@trade.gov or 212-471-0060) for questions or additional information.

Healthcare Industry Opportunities in South Eastern Europe: Bulgaria, Croatia, Romania, and Serbia

Croatia, Bulgaria, Serbia, and Romania are in the process of achieving structural reforms in healthcare. Join the U.S. Commercial Service to discover how these reforms are taking place and learn market entry strategies for these countries.

-         When: April 19,  9AMPDT, 11AM CDT, 12PM EDT
-         Cost: $0
-         Register here

China (Shanghai) International Medical Equipment Fair 2016 (CMEF)

As the largest medical show in China, CMEF is the show to connect to all aspects of the Chinese medical industry.  The show hosts over 3,800 exhibitors from 26 countries and attracts about 100,000 visitors from over 100 countries.    This year U.S. Exhibitors will have access to a variety of Commercial Service activities including:

·         On Site Counseling
·         Free use of meetings space in the Commercial Service booth
·         Free attendance to Commercial Service organized events
·         A limited number of fee-based preshow matchmaking services (first come, first serve)

  • When: April 17-20, 2016
  • Where: Shanghai, China
  • Application deadline: preshow matchmaking services will be granted on a first come first serve basis
  • Cost: Preshow matchmaking (International Partner Search) services are $550 for small or medium-sized enterprises (SMEs) and $1,400 for large firms.

First-time USA Pavilion at conhIT healthIT show in Berlin

CSGermany, Berlin Messe and the German Association for HealthIT (bvitg) are organizing a USA Pavilion at the conhIT 2016, in Berlin, April 19-21.  The show is Germany’s leading event for health-IT, in its 9th year and the trendsetter for healthIT in Germany and Europe.  Opening ceremony with German government officials and industry leadership and complementary conference program and on-the-floor workshops present sales and networking opportunities to the U.S. healthIT exporter.

·         When: April 19-21, 2016
·         Where: Berlin, Germany
·         Application deadline: The application deadline for the USA Pavilion will be Friday, Januayr 29, 2019. Applications received after the January 29 deadline will be considered as time and space permits.
·         Cost: from $1,000 for a shared Counter Slot with 2 chairs to your own open booth for $2,500.

 For more information, visit: http://www.conhit.de/en/ or contact: Anette Salama, CS Germany Sr. Commercial Specialist; or, Ms. Ursula Baumann, Project Director.

 BIO 2016 

The US Commercial Service will be supporting several events at BIO 2016 to support international trade and foreign direct investment.  The SelectUSA Investment Seminar will help connect participants directly with biotechnology research and partnership opportunities in the United States. SelectUSA and the US Commercial Service will facilitate connections amongst research institutions, state and local government officials, US businesses and universities, as well as regional economic development agencies looking to start or expand operations in the United States. 

Additionally, we invite you to one-on-one meetings with global Commercial Specialists at BIO 2016. Private meetings will take place on Wednesday, June 8th from 9:00 a.m. - 5:00 p.m. in the International Lounge of the Moscone Convention Center, San Francisco. This program is focused on providing market intelligence to U.S. companies and EDOs seeking global export opportunities and foreign investors in the life sciences industry. Countries represented include: Japan, South Korea, Taiwan, Brazil, Czech Republic.

To find out more, please contact william.toerpe@trade.gov or Monica.Toporkiewicz@trade.gov.

eHealth Week

The next eHealth week is the largest gathering of the European eHealth community and it will take place in Amsterdam!  If your company offers innovative e-health solutions, you will not want to miss eHealth Week. High-level government officials, industry executives, and civil society representatives from around Europe will gather in Amsterdam in June. In support of U.S. companies attending eHealth Week, the U.S. Commercial Service will be offering several optional programs available to you upon request, including a flat 10% discount rate on the conference registration, an exclusive invitation to a VIP Reception, one-on-one meetings with country specialists, country briefings, and much more!  See here.

 Learn more about the European e-health landscape, e-health opportunities in the Netherlands, why you should consider attending eHealth Week, and the support services you can expect from the U.S. Commercial Service by joining a webinar on April 18 at 8:00 am pacific/11:00 am eastern time. To register, contact Audrey Goldsmith at Audrey.Goldsmith@trade.gov.               

  • When: June 8-10, 2016
  • Where: Amsterdam, the Netherlands
  • For more information, contact: Natasha Keylard

CEO Program for U.S. Companies at MEDICA 2016

MEDICA 2016 is the largest and most prestigious medical technology show in the world, with over 5,500 exhibitors (incl. the Compamed/medical manufacturing segment), and over 132,000 international visitors in 19 halls on the Dusseldorf fairgrounds.  The U.S. Commercial Service's Corporate Executive Office (CEO) Program provides a unique way for U.S. firms to optimize their participation in this show.  Showcase your products and services to over 132,000 "trade only" visitors from 110 countries; meet the potential partners, agents, distributors and buyers; and close business deals without the expense of an exhibition booth.

·         When:  November 14-17, 2016 (Monday – Thursday)
·         Where:  Dusseldorf, Germany
·         Application deadline:  August 12, 2016 (unless sold out sooner)
·         Cost: $6,000  

For more information, contact: Cindy Ma (Oakland); Leandro Solorzano (Fort Lauderdale) or Anette Salama (Dusseldorf/Germany) or visit here.

Find more trade events here.

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Trade Missions

Healthcare Executive Service to India – Mumbai, Bengaluru and Chennai

The Healthcare Executive Service (HES) Medical Delegation will include U.S. medical/healthcare industry manufacturers, service providers, associations and trade organizations in order to introduce the delegates to the vibrant Indian healthcare market in Mumbai, Bengaluru, and Chennai; help participants gain market exposure among Indian buyers;  and match participants with business prospects in order to increase U.S. exports of goods and technology to India.July 18-23, 2016

  •  When: July 18-23, 2016
  • Where: Mumbai, Bengaluru, and Chennai, India

For more details contact:   Susan.Sadocha@trade.gov

 3rd Annual Health IT Trade Mission to Brazil

The U.S. Commercial Service at the U.S. Consulate in Sao Paulo Brazil is pleased to announce the 3rd Annual Health IT Trade Mission to Brazil September 26-30, 2016. This high impact business focused mission will enable U.S. companies to  showcase their technology to senior-level public and private health care officials and potential partners; learn first-hand about Brazil’s emerging health IT market, policies and business opportunities; and contribute to the shaping of a big emerging health IT market. The program will include exclusive round tables with senior-level hospital officials, business social networking events, technology forum presentations, hospital site visits and participation in Brazil’s E-Health Conference. 

  • When: September 26-30, 2016
  • Where: Sao Paulo and Recife, Brazil 

For more information: Everett Wakai

Find more trade events here.

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Trade Leads

Mozambique: Cardiac pharmaceuticals

Brazil: Toxicology lab partners

Pakistan: Refurbished imaging equipment

Nigeria: Caskets

Belgium, Italy, Cyprus, Malta and Croatia: Joint tender for personal protective equipment

Turkey: Counterfeit drug detection device

To respond to these trade leads, please contact your local trade specialist.

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Country Spotlight: Jordan

  • Ten percent of Jordan’s GDP goes toward healthcare.
  • Jordan’s rate of healthcare expenditures is the third highest in the region. 106 hospitals serve Jordan’s population and 250,000 patients from neighboring countries annually.
  • The Ministry of Health has prohibited the import of used and refurbished medical devices into the Kingdom.
  • Jordan requires USFDA, CE mark, or Japanese certification.
  • The government plans to expand the “e-health initiative system” piloted in 2011 to public hospitals and beyond, including the storage, retrieval and updating of electronic health records of patients cared for by participating healthcare facilities.

Many Jordanian physicians have received some form of medical training in the United States, giving U.S. products good exposure. Successful market entry strategies for Jordan have three common elements: understanding the market, selecting the optimal partner, and providing ongoing support to that partner. Typically, distributors for medical products will cover the entire country and/or region and some may also have an office in Dubai, Saudi Arabia or Iraq.

Read more about Jordan and 75 other country spotlights in our 2016 Healthcare Technology Resource Guide.


Did You Know...?

Trade Adjustment Assistance Available for U.S. Firms and Workers

Globalization has greatly increased competition at home for U.S. companies. Now, more than ever, it is important to understand your rights and be aware of existing U.S. policies and programs that ensure fair competition. The Trade Adjustment Assistance Program (TAA) helps manufacturing workers adversely affected by increased international trade. The program can help you pay for technical assistance to lessen the impact of trade on your company.

Find more trade resources here.

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