The Army's Strategic Studies Institute (SSI) digs into the importance of smart communications with "Two Case Studies Of Successful Strategic Communication Campaigns". The Tale of Two Successful Campaigns.
Smart communications determines whether an organization survives or thrives in their environments. Communications successes result in:
promoting themselves and their competitive advantage
targeting opposing or competing organizations
defending themselves from criticism by others
Read how two case studies provided new thinking on the value and execution of "smart communications" in the military.
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