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In
a recent settlement, the FTC alleged that
Lornamead, Inc. exaggerated claims that its Lice Shield shampoo,
stick, and spray products were proven to prevent or reduce the risk of getting
head lice, especially in children. Under the settlement, the company will pay
$500,000, and is prohibited from making further deceptive lice-prevention claims.
Fortune
Hi-Tech Marketing — a company
that allegedly operated an illegal pyramid scheme disguised as a multilevel
marketing program — will
refund at least $7.7 million to people who lost money. The settlement bans the
company from the multilevel marketing business and from deceiving consumers.
The
FTC charged a
Florida-based operation with making bogus weight loss claims and using
fake news sites to market Pure Green Coffee, a dietary supplement. Popularized
on The Dr. Oz Show,
green coffee bean extract was touted as a potent weight loss treatment, but according
to the FTC’s complaint, no clinical study shows that Pure Green Coffee causes
quick or substantial weight loss.
The
FTC recently
testified before Congress about privacy concerns raised by geolocation
tracking. While products and services that use geolocation can make people’s
lives easier and more efficient, the agency noted that geolocation data also can
reveal intimate details about people and may be sold to build profiles about
them without their knowledge or consent.
The
FTC and the Antitrust Division of the Department of Justice will host a one-day workshop on
June 23, 2014, to explore the
implications of pricing practices like loyalty and bundled pricing.
Presentations and roundtable discussions will focus on pricing contingent on
buying or selling a certain share or volume of product. The workshop is free
and open to the public, and will be webcast.
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