July's curated content for WIC professionals

National WIC
Breastfeeding Week

Each year in the first week of August, National WIC Breastfeeding Week is celebrated in conjunction with World Breastfeeding Week to promote breastfeeding as the best source of nutrition for a baby.

You can find the 2023 Proclamation, social media messages, and more at the link below. 

Webinar: WIC Breastfeeding Support Campaign

August 29-30, 2023
This webinar will share lessons learned from the “WIC Breastfeeding Support: Learn Together. Grow Together.” campaign and social media best practices, as well as other strategies to promote breastfeeding.

The webinar is open to State and Local agencies.

new!
What Do I Do With...Berries?

Do participants know that unsweetened frozen and canned berries can be just as beneficial as fresh berries, and still contain antioxidants, vitamin C, fiber, and potassium? Learn more about purchasing, storing, and preparing berries so you can share information with participants at the link below.

Motivational Interviewing

Motivational Interviewing (MI) is a person-centered approach to assessment and counseling. MI and its concepts are woven throughout VENA-related resources. At the link below, WIC staff can find resources to supplement other motivational interviewing training and continue learning.

Coming Soon

Immunization Webinar for WIC Staff

September 6, 2023 This upcoming webinar will discuss the importance of vaccinations, vaccine recommendations for children and pregnant women, answers to common vaccine questions, how to review a child's vaccine record to determine up-to-date status, and more. When available, the 2023 webinar will be posted at the link below, where you can also find additional immunization education materials.

Did You Know?

Interactive Breastfeeding Reassurance Tips

The Interactive Breastfeeding Reassurance Tips are designed as a quick reference to help CPA's address common breastfeeding concerns and develop a care plan. Each of the main topics (Mom, Baby, Position, Latch, Returning to Work/School, and Weaning) contain subtopics with talking points that provide a conversation starting point with participants.

National Maternal Mental Health Hotline

1-833-TLC-MAMA (1-833-852-6262), is a free English and Spanish language confidential hotline for pregnant and new moms, available 24/7.  WIC staff play an important role in screening and referring to appropriate services and programs for women with mental health concerns. Learn more about WIC guidance at the link below.