August 1-7 is World Breastfeeding Week, and the Food and Nutrition Service’s WIC program has created a new video to promote breastfeeding in the community.

Creating Community Partnerships for WIC Breastfeeding Support Video Highlights WIC and its non-traditional healthcare community partners (such as childcare providers, faith-based organizations, small businesses, etc.) to encourage and support mothers to breastfeed and to increase awareness of how WIC can help programs in their efforts to support breastfeeding mothers.  WIC promotes and supports breastfeeding as the optimal method to feed infants.

Additional resources are available from the 

WIC Works Resource System.

Thank you for helping us promote this important initiative to improve the health of mothers and babies!

The WIC Works Resource System is an online education and training center for staff of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). It is a project of the Food and Nutrition Service of the U.S. Department of Agriculture. Questions can be sent to wicworks@fns.usda.gov.