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You know that Red Ribbon is America’s oldest and largest drug prevention awareness program held each year in October.
But do you know how Red Ribbon started?
Red Ribbon began as a commemoration of the death of DEA Special Agent Enrique “Kiki” Camarena who was brutally murdered in 1985 by drug traffickers he was investigating in Mexico.
Explore what happened to "Kiki" Camarena through our Google Voyage Tour: The Life of Special Agent Kiki Camarena.
Save the Date: The virtual Red Ribbon Rally is October 1! Learn how you can watch.
DEA has Red Ribbon content for everyone – teachers, students, parents, and more. Help us make sure you get what you want by opting in to our reminders.
- Continue receiving Red Ribbon reminders about this year’s celebration.
- Be the first to hear about Red Ribbon events and contests next year.
- Get new Red Ribbon content tailor-made for your industry as soon as it’s published on our website.
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