Share Prevention PSA and Animated Explainer Videos, Mark Your Calendar for Events

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Discover an ONDCP drug prevention effort, watch animated prevention videos with your kids, and mark your calendars for Anti-420 Day and a webinar. Jump to the article below!

ONDCP Launches New Public Awareness Effort Focused on Saving Lives Through Drug Prevention

Share Short, Animated, Drug Prevention Videos with Your Kids

National ANTI-420 Day Training with Johnny's Ambassadors

March Trends, Analysis & Threats Webinar

We're Growing!

ONDCP Launches New Public Awareness Effort Focused on Saving Lives Through Drug Prevention

Administrator Cole and Director Carter view the Faces of Fentanyl memorial exhibit during Director Carter's visit to DEA Headquarters on February 19, 2026.

The White House Office of National Drug Control Policy (ONDCP) has released a new video on Facebook and Instagram to raise public awareness for the grave threat that illicit drugs pose to human life. This video message features several parents who have suffered the unthinkable tragedy of losing their children to drugs, including fentanyl. These parents understand the horrific impact of the illicit drug crisis on families and communities nationwide.

“Preventing illicit drug use and protecting families remain ONDCP’s core mission,” said Director Sara Carter. “Traffickers exploit online platforms to sell illicit drugs that can be deadly when laced with illicit substances, such as fentanyl. We must continue to teach our children about the dangers of drugs and protect them from those who seek to do irreparable harm.”

Through partnering with families, communities, and the private-sector, ONDCP hopes to take historic action that will continue to decrease drug-related deaths and end drug use before it starts.

Ad Transcript: One Click. One Swipe. One Message. One Pill. One Death. One is all it takes. One more child lost is too many. Monitor their Online Activity. Talk to them about the dangers of drugs. Their life is worth it: fight for them.

DEA supports ONDCP’s efforts to protect kids and other vulnerable people online.  One Pill Can Kill Emoji Decoded (PDF) and One Pill Can Kill Social Media Drug Trafficking Threat Overview (PDF) are available to download.  A recent episode of DEA and the Elks’ podcast, Awkward Conversations, addressed  this topic.  It also includes a parent guide for the accompanying short, animated explainer video for youth.

Share Short, Animated, Drug Prevention Videos with Your Kids

DEA is airing weekly episodes of Season Five of Awkward Conversations, the agency's video podcast collaboration with the Benevolent and Protective Order of the Elks.

The podcast is hosted by Jodie Sweetin (Full House, Fuller House). Each episode, Jodie and Amy McCarthy of Boston Children's Hospital talk with celebrity parents, role models, and experts about complex issues and provide thoughtful answers to the questions parents care about most.

Now, for each episode, DEA and the Elks have started debuting short, animated explainer videos for kids ages 6–9, each paired with a Parent Guide, which offer prompts and takeaways to help families continue the conversation. These new resources make Awkward Conversations accessible for every age group and expand its role as a family prevention tool.

Check out the explainer video for Episode Five: The Power of Teen Leaders in a Substance-Free Movement.

National ANTI-420 Day Training with Johnny's Ambassadors

Please join us in our efforts to prevent youth THC/cannabis use on the 5^th annual Johnny’s Ambassadors NATIONAL ANTI-420 DAY, Monday, April 20, 2026.

In 2021, Johnny’s Ambassadors first coined the phrase NATIONAL ANTI-420 Day™, referring to our efforts to counter 420 weed day, a day celebrated by the marijuana industry and users. Instead, we offer NATIONAL ANTI-420 DAY activities to share with your schools, communities, teens, and prevention groups.

This year, to celebrate NATIONAL ANTI-420 DAY on Monday, April 20, Johnny’s Ambassadors is offering a free train-the-trainer certification with Laura Stack teaching our parent AND teen curriculum. Also good for those who just want to refresh their skills and increate their Youth THC Prevention knowledge. Each course is worth 1 CE credit if attended in person, and attendees are eligible to become volunteer Certified Johnny’s Ambassadors Trainers afterward with application.

To sign up for the training, you must register to get your own personal login link:

• ADULT/PARENT version at 10:00-11:00 AM mountain
• TEEN/STUDENT version at 1:00 to 2:00 PM mountain

For additional educational resources to use for Anti-420 Day, go to:

• Teachers: https://JohnnysAmbassadors.org/teachers
• Teens: JohnnysAmbassadors.org/teens
• Parents/community: JohnnysAmbassadors.org/education

Please join us in selecting one of the educational activities from these portals. We are also holding our Youth THC Prevention Video PSA Contest for high schools, or you could simply post a graphic on your social media. Please let me know how Johnny’s Ambassadors can support your youth THC prevention efforts!

March Trends, Analysis, & Threats Webinar

HIDTA and the CDC Foundation have announced the featured presenters for the March Trends, Analysis, & Threats Webinar on Wednesday, March 4 at 2pm EST. Thom Browne, CEO of the Colombo Plan: Dr. Browne will provide an overview of the Colombo Plan’s work on tracking the international drug supply and how it impacts and correlates to the evolving domestic drug supply and demand. Dr. Agnes Winkour, Laboratory Director, Drug Enforcement Administration (DEA) Special Testing Laboratory: Dr. Winkour will present DEA’s latest findings on the illicit drug supply and novel substances. The presentation will provide insights from a regional perspective from across the U.S. You can register for the Zoom series and visit the ORS Website to see content from past webinars.

We're Growing!

The Together for Families network now includes hundreds of organizations and individuals from across the United States.  Please encourage families and community members concerned about substance use to sign up for updates.

Also, if you work with an organization that has a free resource, information or event that you want families to know about, encourage them to join the Together for Families network by e-mailing togetherforfamilies@dea.gov.