ALCOAST 300/22 - AUG 22 MASTER CHIEF PETTY OFFICER OF THE COAST GUARD RECRUITING CHALLENGE

R 171705Z AUG 22 MID200080130179U
FM COMDT COGARD WASHINGTON DC
TO ALCOAST
BT
UNCLAS
ALCOAST 300/22
SSIC: 1100
SUBJ: MASTER CHIEF PETTY OFFICER OF THE COAST GUARD RECRUITING
CHALLENGE
A. COMDT COGARD WASHINGTON DC 101617Z MAY 22/ALCOAST 175/22
B. Everyone is a Recruiter Incentive Program User Guide, PSCINST
1120.1 (series)
C. COAST GUARD RECRUITING LIAISON PROGRAM WASHINGTON DC 152114Z
JUN 22/ALCGPSC 084/22
D. Coast Guard Recruiting Manual, COMDTINST M1100.2G
1. I am proud to announce the Master Chief Petty Officer of the
Coast Guard (MCPOCG) Recruiting Challenge in support of the
Commandant's direction announced in REF A through D to maximize
recruiting efforts. The purpose of this challenge is to rally and
unite the Coast Guard's Chief's Mess behind a common cause to
recruit 250 new Coast Guard members. This challenge will run from
August 17, 2022 until August 17, 2023, and result in one Chiefs'
Mess earning the first of its kind MCPOCG Recruiting award.
2. I strongly believe that Chiefs provide an unmatched contribution
to our great Service. It is not surprising to hear how individual
Chief's Messes are working to combat our current recruiting
deficit. However, we recognize that we are more effective when we
can work collectively toward improving the future for our Coast
Guard workforce. I issue this challenge as a way to help overcome
the current workforce gap and to draw Chiefs together with a set
of four unified goals in mind.
a. Goal 1: Tell our story.
(1) The Coast Guard has a proud history of harrowing rescues,
combat action, and storied accomplishments celebrated around the
world. Each day the women and men of the Coast Guard add to the
honor and prestige of our Service. Yet, many of our heroic
day-to-day efforts go unsung. One reason for this is our culture.
We are humble and loyal public servants who accept being "Always
Ready" as the minimum acceptable standard. We must temporarily set
this humility aside to enhance our Coast Guard brand by telling
our unique and powerful stories.
(2) I challenge all Chiefs to find creative and engaging ways
to tell the "why" behind their personal stories and accounts of what
makes the Coast Guard the best way to serve our Nation.
b. Goal 2: Engage with our communities.
(1) We have profound stories to tell. To overcome this
recruiting challenge we need to get our Chiefs out in the community
to talk about the unique places around the world we work and the
incredible communities we live in. These narratives will also
show the value we provide to the Nation that bolsters our brand
and attract talented people who want to serve their country.
(2) I challenge each Chiefs' Mess to seek out community event
opportunities where Chiefs can sponsor a unit open house, put
together a booth or display, and represent the Service at high
visibility events that tell our story and generate potential
recruits. Examples of potential recruit generating events include
boat shows, local festivals, state fairs, unit tours,
sporting events, and career days. These events should be included
during Chief Call to Initiation processes outlined in
MCPOCG Standing Order One.
c. Goal 3: Generate high quality potential candidates.
(1) Each Chief understands the caliber of performance and
personal accountability we expect of those who desire to join the
Coast Guard. High quality leads are those with reasonable potential
of becoming a recruit in the Coast Guard.
(2) I challenge each Chief to generate one high quality lead,
and for all Chiefs' Messes to collectively generate a minimum of 250
new Coast Guard recruits reported to boot camp by 2024.
d. Goal 4: Mentor potential recruits through the process.
(1) Chiefs are outstanding mentors, and can help recruits
navigate perceived hurdles related to physical fitness, a medical
waiver, or other perceived barriers, to ensure that otherwise
motivated recruits are not dissuaded by the process and lack of
mentorship. Chiefs can also work closely with recruiters to assist
with administrative or medical issues, which must be resolved before
recruits can ship off to boot camp.
(2) I challenge each Chiefs' Mess to remain involved and
invested with the potential recruits as the recruit goes through the
accession process, and serve as an advocate to the recruiters when
necessary.
3. Process. Each Chiefs' Mess is encouraged to sign up for the
MCPOCG's Recruiting Challenge by using the USCG-Recruitng IMT
sharepoint page:
(Copy and Paste The URL Below Into Browser)

https://uscg.sharepoint-mil.us/sites/USCG-RecruitingIMT

This will enable the Coast Guard Recruiting Command to identify
your Chiefs' Mess, log its participation, and measure progress
toward our shared goal. This page also includes a link for
recording activities. Each Chiefs' Mess should coordinate its
activities with the nearest Recruiter in Charge (RIC). Your
nearest recruiting office has a wealth of knowledge and
recruitment materials they can share with the mess.
a. Chiefs' Messes should link each potential recruit with the
proper RIC to continue the recruitment process and properly
conduct follow-up. Chiefs' Messes should continue to provide
mentorship, and ensure that leads are progressing through the
recruiting process, providing guidance and advocacy where
necessary.
b. One of the most important ways that Chiefs can have
an impact on the future of our workforce is to ensure that
potential or newly sworn-in members of the Coast Guard are never
left behind. Chiefs can lead the way to facilitate a prosperous
Coast Guard career by conducting follow-ups with each high
quality lead.
c. The Office of the MCPOCG and CGRC will compile
the results submitted by each Chiefs' Mess at the conclusion of
the event period and determine winners based on impact to their
local area's recruiting mission, while acknowledging that some
units are remote and may have limited access to schools and
events.
4. Please direct questions to the recruiting IMT, your local
Gold Badge CMC, or CMC Jeremiah Wolf at the contact below.
5. POC: CG Recruiting IMT (202) 372-8043 or
COMDT-Recruiting-IMT@uscg.mil and
CMC Jeremiah Wolf, DPR-CGHQ jeremiah.m.wolf@uscg.mil.
6. Master Chief Petty Officer of the Coast Guard, Heath B. Jones,
(CG-00B), sends.
7. Internet release is authorized.