 Farmers
and Consumers Benefit from Market Match in California
A recent study shows that California
Market Match simultaneously reduced diet- related illness of California’s
low-income shoppers and stabilized farming communities in some of the United States
most economically devastated farming regions.
Researchers
found changes in dietary intake likely to result from such financial incentives
as matching were sufficient to result in a 1.7% reduced incidence in type 2
diabetes, which in California translates into a healthcare savings approaching $469
million a year.
Direct-to-consumer
sales means farmers and their communities get the full financial benefit of
their sales, rather than less than 20% of the dollar return in a traditional
retail operation, according to the National Farmers Union Farmer’s Share
Report. And Market Match at farmers’ markets returns early twice as much money
to California farmers and farm communities as do sales at national chains,
according to a 2016 study.
Researchers
there found that farmers selling locally create 13 full time jobs for every $1
million earned versus three jobs for those selling in other markets.
NIFA supports the research
conducted by the Berkeley California Ecology Center, as well as the California
Market Match program, through the Food Insecurity Nutrition Incentive Grant
Program.
Read the full impacts
report here. USDA photo.
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