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Smokey Bear is now officially an octogenarian! August 9 marks Smokey's 80th birthday.
With the Forest Service, War Advertising Council (now the Ad Council), and National Association of State Foresters, Smokey was created in 1944 to educate generations of Americans about the importance of preventing wildfires. The Smokey campaign is the longest-running public service advertising campaign in U.S. history.
In partnership with the Forest Service, Special Collections processed and digitized selections from the U.S. Forest Service Smokey Bear Collection and made these items available as the Smokey Bear Digital Collection.
The digital collection is organized by format, and currently includes posters, photographs, films, paintings, and cartoon illustrations. Additional formats will be added in the future.
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