ARS Researchers Develop New Rice Grains with Dazzling Color and Flavor

USDA Agricultural Research Service sent this bulletin at 10/31/2022 09:09 AM EDT

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Purple rice next to red rice

ARS Researchers Develop New Rice Grains with Dazzling Color and Flavor

Americans have sung about amber waves of grain for years, but soon, we might have to add more colors to that ode, as ARS researchers release newly-developed purple and red varieties of rice. These colorful varieties offer consumers improved options for nutrition and taste, and provide growers with an opportunity to enter new market areas. Learn more.

The Agricultural Research Service is the U.S. Department of Agriculture's chief scientific in-house research agency. Daily, ARS focuses on solutions to agricultural problems affecting America. Each dollar invested in U.S. agricultural research results in $20 of economic impact.