All About Volunteers
What Motivates Volunteers to Serve?
How can programs recruit new volunteers and retain their volunteers to ensure they meet their program goals? AmeriCorps Seniors, with our partners at JBS International, conducted a study to examine volunteers’ motivation to serve in the Foster Grandparent and Senior Companion programs. This study provides valuable insights into what motivates volunteers and how grantees can tailor their recruitment messages to inspire people to volunteer.
The study found that:
- the primary motivation for volunteering is altruism – volunteers are motivated to help others and make an impact on their community; and
- in addition to altruism, volunteers reported motivation of learning new skills, making new friends, keeping busy, or a financial incentive to earn extra money.
When you are developing a message to recruit new volunteers, remember to use these insights to keep your volunteers motivated. Focus on the great work your program is doing for your community as well as the benefits to volunteers such as making new friends or the stipend.
Virtual Volunteering and Other Strategies that Increase Access to Volunteering Among Older Adults
Research underscores the positive health and well-being experienced by older adults who volunteer. The COVID-19 pandemic increased health and isolation risks for older adults and threatened the connection that older adults have with traditional on-site volunteer assignments. As a result, many community-based programs that depend on volunteers had to adapted to changing conditions by including more virtual volunteer opportunities.
To better understand virtual volunteering in a post-pandemic world, AmeriCorps Seniors and the AmeriCorps Office of Research and Evaluation is working with the University of Maine, under the direction of Jennifer Crittenden, Ph.D., to conduct a three-year study to help us better understand how virtual volunteering is currently being utilized as well as the benefits and challenges of virtual volunteerism.
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