ACT NOW: SHOP Minimum Participation Rate Waived!

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shop marketplace health insurance for small business

No Minimum Participation Rate for SHOP

The Small Business Health Options Program (SHOP) minimum participation rate is waived now through December 15! If you want to offer SHOP health insurance to your employees but haven’t met the minimum participation rate in the past, you can now enroll WITHOUT meeting the requirement.


In most states, at least 70% of employees who are offered SHOP coverage must accept your offer (or have other qualifying coverage) before your small business can enroll in SHOP health insurance.


This requirement is waived for just one month each year. Take advantage of this opportunity and contact a SHOP-registered agent or broker to apply and enroll in SHOP coverage today!

Learn More About SHOP Coverage


Questions? Contact your insurance company or an agent or broker for help. For additional assistance, contact the SHOP Call Center at

1-800-706-7893 (TTY: 1-888-201-6445).