Understanding Compensation for Marketplace Enrollments

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agents and brokers - selling in the healthcare dot gov marketplace

Compensation for

Marketplace Enrollments

Marketplace-registered agents and brokers assisting consumers in the Marketplace receive compensation based on the agreements established by their affiliated qualified health plan (QHP) issuer, along with any state requirements. Compensation comes directly from issuers with whom you are affiliated, similar to enrollments in coverage offered outside the Marketplace.


Neither the Marketplace, nor CMS, sets or pays compensation to agents or brokers. The Marketplace does not play a role in appointments or  compensation agreements between issuers and agents and brokers and is not a party to the contracts between issuers and agents and brokers.


In order to receive compensation for an enrollment, you must have completed Marketplace registration and training, and any other state requirements, prior to assisting with the enrollment.


Watch the “Guide to Compensation” video part of the video series Agent and Broker Learning On Demand and download this resource to learn more about receiving compensation for Marketplace enrollments. You can also check out these frequently asked questions (FAQs) on compensation:

Have questions? Check out all of the Compensation FAQs to quickly find the answers you need or contact the Agent/Broker Email Help Desk at FFMProducer-AssisterHelpDesk@cms.hhs.gov.

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