America Counts: Stories Behind the Numbers

How the Real Estate Market Relies on Census Data

When people begin house hunting, they want to know how close the real estate they’re considering is to their jobs, schools, grocery stores, public transportation, hospitals and other services.

Aware of this, real estate agents have incorporated demographic and economic Census Bureau statistics into their marketing strategies to give homebuyers all the information they’re seeking.

Census data are free and available not just to real estate professionals but individual buyers and sellers. Anyone can access the demographic and economic statistics the Census Bureau collects and produces to paint a complete and up-to-date profile of neighborhoods with homes for sale.

This article, which focuses on the real estate industry, is part of an occasional series that highlights how businesses and partners use Census Bureau data.

Continue reading to learn more about:

• How companies like Redfin, Zillow and Remax have used Census Bureau data
• Census Bureau data tools on real estate

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Census Bureau data released in May 2023 show the Midwest and South regions had the highest U.S. homeownership rates. From the size of homes to rental costs, Census Bureau data provide an economic and lifestyle profile of U.S. housing.

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America Counts features stories on various topics including: 

• Families, Housing, Employment, Business, Education, Economy 
• Emergency Management, Health, Population, Income and Poverty

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