America Counts: Stories Behind the Numbers

Let’s explore the many features and functions of the new and improved Census Business Builder (CBB) 5.1, released just last week, through the lens of a small business owner eager to expand their business.

Meet our fictional business owner “Mary,” who recently inherited a coffee shop in Alexandria, Virginia, that her family has successfully owned for decades.

Mary’s parents didn’t feel the need nor want to take the risk of expanding the business but Mary does. She has her sights set on a downtown location surrounded by businesses with a potentially ready-made base of middle- to high-income customers who wouldn’t mind paying a premium for her family’s quality products.

Where can she get the information to decide whether the move is worth it? The Census Business Builder, which recently launched major updates and improvements in Version 5.0 and Version 5.1, is a great place to start.

Continue reading to learn more about:

• Identifying your customers through CBB
• Who are your competitors?
• New features of CBB
• Additional resources

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On January 31, the 2022 Economic Census began collecting data that will help shape business strategies and economic development planning.

About America Counts

America Counts features stories on various topics including: 

• Families, Housing, Employment, Business, Education, Economy 
• Emergency Management, Health, Population, Income and Poverty

For the Media: Contact our Public Information Office for inquiries or interviews. 

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